Interview With Media, Marketing and Advertising professionals People - Exchange4media

`Date-wise News`

TV18 Broadcast forays into the US market with News18 India

The 24-hour news channel is being distributed by IndiaCast and will be available to viewers on the International base pack, English News pack and Hindi Mega pack in the US

exchange4media Staff 01-August-2014

Amar Ujala makes organisational changes in its media solutions wing

Amar Ujala has effected transfers of some of its Media Solutions Heads in North India. These organisational changes are applicable with effect from today

exchange4media Staff 01-August-2014

Allied Media bags digital mandate for fashion brand Phive Rivers

This mandate covers mainline and digital requirements of all the brand campaigns in India. The account will be handled from Allied Media's Delhi office. The win comes on the back of a multi-agency pitch

exchange4media Staff 01-August-2014

Mondelez promotes Manu Anand as President, Regional Category Team, Chocolate

Anand who is MD and India head of Mondelez International has been promoted into the global management team. Chandramouli Venkatesan will be the new MD of Mondelez India

exchange4media Staff 01-August-2014

Brand Bollywood on TV: Does investing in celebrity-driven shows make business sense?

The allure of celebrities like Amitabh Bachchan, Salman Khan & Akshay Kumar has proven to be a crowd-puller on TV. But does it justify higher production costs & is it enough to

Collin Furtado 01-August-2014

Watching TV is good for children: O&M's campaign for TATA Sky's Learning Channels

The campaign titled 'Kitna kuch seekh saktein hai bacche TV se' aims to convey the fact that while television is a great entertainment medium, it is equally a good learning aid

Deepa Balasubramanian 01-August-2014

Print players await response from W Bengal govt on outstanding advtg dues

Following a statement issued by INS to West Bengal govt to clear advertising dues of its members, print players are expecting substantial amount of outstanding dues to be paid to them. INS Executive Committee has given West Bengal govt one month’s time to respond to their notice

Abid Hasan 01-August-2014

I&B Ministry issues licenses to 3 new channels

Licences are issued to non-news channel Peace of Mind by God Media, Patrika TV Rajasthan by Rajasthan Patrika and ABP Sanjha, a Punjabi news channel by Media Content and Communication Services

exchange4media Staff 01-August-2014

Doordarshan owed Rs 80 crore from various govt departments

According to media reports, I&B Minister Prakash Javadekar said that DD has not been paid outstanding dues to the tune of Rs 79.66 crore by various central and state govt departments, including PSUs

exchange4media Staff 01-August-2014

RBNL appoints Gurudutt Jakhmola as National Sales Head (Govt) - TV & Radio

Jakhmola will work closely with COO Lavneesh Gupta in streamlining and structuring RBNL's govt business. Jakhmola's previous stint was with Hewlett-Packard as Enterprise Business Manager

exchange4media Staff 01-August-2014

Taking OOH to global standards of quality & professionalism

Nabendu Bhattacharyya, MD, Milestone Brandcom comments on leveraging Dentsu Aegis Network's international learnings & tools to make OOH industry in India more competitive and upgraded

Abhinn Shreshtha 01-August-2014

Mobile commerce is going to be our focus area: Sachin Bansal

Flipkart, which raised $1 billion in funding, is setting a stage towards future growth & holding its own against international giant Amazon. Identifying mobile commerce as a key area for Flipkart, Co-founder & CEO Sachin Bansal says investments would be made in mobile, building technology platforms, big data & analytics

Abhinn Shreshtha 01-August-2014