Date-wise News
Weber Shandwick, Adfactors & 20:20 MSL lead exchange4media’s IPRCCA Awards shortlist?blur=25

63 entries have been shortlisted for 2014 edition of India PR & Corporate Communications Awards

exchange4media Staff Oct 9, 2014 7:25 PM

I&B Min calls for Indian set top boxes at DAS Task Force meeting?blur=25

I&B Minister Prakash Javadekar insisted that the process of digitisation should give options to consumers, affordable rates and include Indian set top boxes in the equation

Abid Hasan Oct 9, 2014 7:03 PM

Yahoo lays off hundreds as R&D focus shifts back to the US?blur=25

Yahoo confirmed that it is downsizing its product development team in Bangalore. Media reports suggest that nearly 300-400 might be affected in this latest round of lay-offs

exchange4media Staff Oct 9, 2014 5:17 PM

Diageo and NDTV partner to launch ‘Road to Safety’?blur=25

The campaign aims to make roads safer and reduce the number of preventable accidents by encouraging citizens, specially the youth of India, to be more responsible behind the wheel

exchange4media Staff Oct 9, 2014 5:14 PM

News Express appoints Prasoon Shukla as CEO & Editor-in-Chief?blur=25

Shukla replaces Vinod Kapri who recently resigned from the position

Abid Hasan Oct 9, 2014 4:42 PM

ZenithOptimedia wins media mandate for

The agency was selected after a multi-agency pitch. The mandate covers media planning & buying as well as digital duties

exchange4media Staff Oct 9, 2014 3:58 PM

GOQii Life service offering to be available exclusively on

The GOQii Life service is an offering that combines an advanced fitness tracker, a mobile app and a personal coaching service for fitness enthusiasts

exchange4media Staff Oct 9, 2014 3:28 PM

Johnny Lever to make his debut on Twitter?blur=25

To promote the premiere of Entertainment, Zee Cinema gives Lever’s fans an opportunity to showcase their comic timing to the actor on Twitter

exchange4media Staff Oct 9, 2014 3:22 PM

MCHI partners with Global Advertisers?blur=25

Global Advertisers has been chosen as the official outdoor partner by the Maharashtra Chamber of Housing Industry (MCHI) for its Property 2014 exhibition

exchange4media Staff Oct 9, 2014 3:09 PM

Volkswagen announces Volksfest 2014?blur=25

At the 24-day carnival, customers can avail of a range of valuable offers, exciting benefits and assured gifts

exchange4media Staff Oct 9, 2014 2:53 PM

Turner launches new GEC Oh!K, powered by MBC content?blur=25

Oh!K will have first pick of MBC content, including first-runs and exclusives soon after their initial transmission debut in Korea, with some shows airing within a week

exchange4media Staff Oct 9, 2014 2:39 PM

Muthoot Group associates with Indian Super League?blur=25

The Muthoot Group now becomes the Official Referee and Fair Play Awards Sponsor at the Hero Indian Super League

exchange4media Staff Oct 9, 2014 2:22 PM

Girish Balachandran joins Avian Media as National Head of Marketing and Group Business Director?blur=25

Prior to joining Avian Media, Girish was EMEA Client Development Director at Waggener Edstrom

exchange4media Staff Oct 9, 2014 2:14 PM

DDB Mudra wins creative duties for Sony MAX & MAX2?blur=25

The account was previously handled by JWT; the win comes after a multi-agency pitch

exchange4media Staff Oct 9, 2014 1:31 PM

Kenstar ropes in Shah Rukh Khan to promote its new product range?blur=25

Kenstar ties up with Flipkart to launch Oxy Fryer. Targets to sell 1 lakh units in the first phase

exchange4media Staff Oct 9, 2014 12:50 PM

Regional TV channels emerge winners in the state elections?blur=25

Political parties spend heavily on TV campaigns in the run up to the Maharashtra Assembly elections, with the BJP leading the pack

Collin Furtado Oct 9, 2014 9:04 AM

Media Ant to map offline global media?blur=25

With 5000-plus aggregation in India, the media discovery platform is now looking at marking its presence internationally, says Samir Chaudhary, CEO, The Media Ant

Deepa Balasubramanian Oct 9, 2014 8:07 AM

ITC 'engage's with a gigantic display?blur=25

Bengaluru wakes up to a 4000 square feet spectacle in the highest traffic zone

exchange4media Staff Oct 9, 2014 8:01 AM

E-commerce festive sales under govt scanner?blur=25

Unprecedented ad spend, aggressive discounts by e-commerce giants leads to government scrutiny; several brands issue cautionary notes to consumers as demand for a regulatory authority gathers steam

Abhinn Shreshtha Oct 9, 2014 7:59 AM

Are e-commerce players edging out traditional advertisers??blur=25

The advertising space has been dominated by e-retailers this festive season, with the top players pulling out all the stops to grab eyeballs

Ankur Singh Oct 9, 2014 7:57 AM