Muthoot Group associates with Indian Super League

The Muthoot Group now becomes the Official Referee and Fair Play Awards Sponsor at the Hero Indian Super League

e4m by exchange4media Staff
Updated: Oct 9, 2014 2:22 PM
Muthoot Group associates with Indian Super League

The Muthoot Group, one of India’s leading business conglomerates, today announced its association with the  Hero Indian Super League (ISL), one of the top tier football leagues in India. With this association, The Muthoot Group now becomes the Official Referee and Fair Play Awards Sponsor at the  Hero Indian Super League.

The group has also announced the 'Muthoot Group Fair Play award' which will go to the teams that bags the maximum Fair Play points at the end of the football league. The idea behind the award is to encourage the players to uphold the spirit of the game through values like integrity, reliability, respect and teamwork which is also the very essence of a sport like football.

The eagerly awaited ten-week football league is scheduled from 12 October 2014 to 20 December 2014 and will feature international and Indian players, and 8 teams with 61 matches being played in 8 cities across the country.

Speaking on the association, Alexander George Muthoot, Director, The Muthoot Group said: “We are a foundation that has been built and known for the principles of ethics, values, reliability, dependability, trustworthiness, goodwill and integrity for the past 127 years. We have also been at the forefront to promote sports and celebrate sportsmanship. Our decision to partner with the Hero Indian Super League goes beyond business as 'fair play' reflects the innate values of our brand and the game. This partnership will also allow us to build the referees as brand advocates and ambassadors of fair play.”

Speaking about the partnership, Sanjay Gupta, COO, Star India, said, “We are glad that The Muthoot Group has made a commitment to support the first ever season of Hero Indian Super League as the Official Referee and Fair Play Awards Sponsor. We are extremely proud of our association with the company and are confident that The Muthoot Group's support will encourage players to live up to the values of the game of football."

“The Muthoot Group has encouraged sports over the years, and now the association with Hero ISL further reinforces its commitment to sports, especially Fair Play,” adds Navroze D Dhondy, Managing Director, Creatigies Communications, which stitched this partnership.

The Muthoot Group, who has been associated with Indian Premier League and Cochin International Half Marathon in the recent past, believes that the concept of fair play extends beyond the game and has resonance and applicability in day to day life. As the Fair Play presenter at the maiden season of the tournament, the company encourages the teams to respect the game, play hard and play fair thereby, encouraging fair play both on the field and in everyday life.

It is no wonder then that The Muthoot Group which upholds such high principles has an active customer base of over 6 million. Serving over 81,000 customers daily from their 4400 plus Muthoot Finance branches, of which 70 per cent are repeat customers, the group’s credentials are a testimony to the strong bonds of trust that the group has nurtured with its customers over the years.

The Hero Indian Super League was founded in 2013 in an effort to make football a popular sport in India and to make Indian football a major player worldwide.

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