The MD, Vikatan Group speaks about how keeping the customer at the forefront has led to the success of the 88-year old group across print and online platforms

Deepa Balasubramanian 15-February-2014

The World-wide Kabaddi League will be played across four continents and will innovate by adding more action-oriented elements to this Indian contact sport, thereby making it television friendly

exchange4media Staff 15-February-2014

‘Go Further to Get Closer’ demonstrates the airline’s marketing strategy for India, which focuses on introducing India-specific initiatives to create an emotional connect with the younger audience

exchange4media Staff 15-February-2014

Britannia Industries has reported consolidated revenue growth of 10.2 per cent for the third quarter ended December 31, 2013 at Rs 1,772 crore

exchange4media Staff 15-February-2014

As Scarecrow completes four years in the industry, the agency’s Founder Director speaks about the strong foundation it is based on, the milestones and future plan

Priyanka Mehra and Aditi Raval 15-February-2014

Read all the people movements and developments that made it to the headline last week

exchange4media Staff 15-February-2014

Akali, who had joined Grey in Feb 2012, is currently serving his notice period till March 15. “There are a lot of facets of communication & creativity – digital, branded content, new media – that I’ve been wanting to explore,” he said

Priyanka Mehra 15-February-2014

Consolidated group revenue in 2013 stood at €1,772 million for the full year. Organic growth was +1.0 per cent for full-year 2013 and +1.6 per cent for Q4 2013

exchange4media Staff 15-February-2014