Date-wise News
MIB grants permanent registration for 10 years to 112 MSOs under DAS

Among the prominent MSOs that have been granted permanent registration are Digi Cable Network India, Den Network, Star Broadband Services, Indusind Media & Communication, Asianet Satellite Communications, and Hathway, among others

exchange4media Staff Aug 27, 2014 3:51 PM

Bajaj Allianz Life Insurance appoints new CMO

As CMO, Vijay Sinha will be responsible for driving customer focus, organisational strategy on marketing, customer service & retention. He was earlier with Tata AIG Life Insurance for over 10 years

exchange4media Staff Aug 27, 2014 10:29 AM

BARC closes deals with 26 vendor partners

Vendor partners across 12 processes involved in the broadcast measurement system will contribute to the different moving parts of the system. Notable among them are Intel, Hansa, Mediametrie, Civolution, Markdata, Magic9 Media

exchange4media Staff Aug 27, 2014 8:19 AM

Youth Quotient: Making a good TV promo is like making a Subway sandwich: Neal Massey

"You can't just ideate, you have to work till all ingredients are perfectly delivered in order to make a good promo for TV," says Neal Massey, Promo Producer, Zee Network

Collin Furtado Aug 27, 2014 8:17 AM

Berger Paints TVC features Katrina Kaif 'floating' in cliches

Targeting a discerning consumer, Berger Paints has launched a new TVC for its luxury interior paint brand - Silk, featuring Katrina Kaif in a dreamy setting. Experts find the

Ankur Singh Aug 27, 2014 8:13 AM

Media waits for its share of 'Acche Din'

With the economy yet to recover fully from the slowdown, print players pin their hopes on festive seasons, overall industrial growth & the appliances and automobile sectors for the good times to roll

Abid Hasan Aug 27, 2014 8:09 AM

Kerala tunes into radio for Onam specials

Radio players have lined up a slew of off air and on ground activities to engage listeners during the festive season

Deepa Balasubramanian Aug 27, 2014 8:07 AM

New digitisation deadline adds to broadcasters' revenue woes

Govt has allowed cable operators to continue analogue service while putting the new system in place for another year. News broadcasters are worried this will delay the process and eat into revenues

Abid Hasan Aug 27, 2014 8:05 AM

Tata Motors turns the 'key' to success with Zest print ad

The much-awaited launch of the group's compact sedan came with an innovative front-page ad in the Times of India featuring a bar-coded key for test driving

Collin Furtado Aug 27, 2014 8:02 AM

Berserk & alarming: TOI's highly questionable social media policy for employees

Times Group has reportedly formed a strangely sinister policy restricting journalists from sharing article links through private accounts, asking to share individual log-in details with the company & letting the company post through employees' accounts, even after they leave

Abhinn Shreshtha Aug 27, 2014 8:00 AM

Now, Asian corporates catch on to the ALS Ice Bucket Challenge

Key executives of TO THE NEW group companies, across India, China and Singapore offices participated in the challenge, posted videos getting drenched in the iced bucket to raise awareness for ALS

exchange4media Staff Aug 27, 2014 7:57 AM

Racold Thermo assigns its digital duties to BC Web Wise

The win comes on the back of a multi-agency pitch that was held in May this year. In January 2014, BC Web Wise had launched a mobile engagement tool, 'Steam a Doodle', for Racold

exchange4media Staff Aug 27, 2014 7:56 AM

Big Bang Awards 2014: Deadline for entries extended to August 28

The extension comes in the wake of requests from various agencies across the country. The awards ceremony will be held on September 19 at the Ritz Carlton Hotel, Residency Road, Bangalore

exchange4media Staff Aug 27, 2014 7:54 AM

More Indian companies plan to adopt Big Data technologies in 2015

A survey conducted by Qlik among 350 executives based in Mumbai and New Delhi found that while only 21% of respondents say they have implemented Big Data technologies, 42% said they plan to invest in Big Data technologies in the next 12 months

exchange4media Staff Aug 27, 2014 7:53 AM

'We The People' becomes longest running show on any news channel

'We The People' first went on air on January 26, 2001 on NDTV 24x7. This landmark achievement was tweeted by Barkha Dutt, the show’s Editor-Anchor and Editor-in-Chief, NDTV

exchange4media Staff Aug 27, 2014 7:51 AM

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