Racold Thermo assigns its digital duties to BC Web Wise

The win comes on the back of a multi-agency pitch that was held in May this year. In January 2014, BC Web Wise had launched a mobile engagement tool, 'Steam a Doodle', for Racold

Racold Thermo assigns its digital duties to BC Web Wise

Pune-based water heater manufacturer Racold Thermo has awarded its digital duties to BC Web Wise following a multi-agency pitch that was held in May this year.

It may be recalled that in January 2014, BC Web Wise had launched a mobile engagement tool, ‘Steam a Doodle’, for Racold. This app, available on both iOS and Android platforms, brought alive the fun aspect of doodling on a steamy glass during or after a hot shower.

In a release issued, Prashant Dhar, Head of Marketing, Racold said, “We are delighted to have BC Web Wise as our digital partner. We have a firm belief that with their elaborate expertise in this field, BC Web Wise will add substantial value in engaging Racold effectively with the ever growing online TG.”

Chaaya Baradhwaaj, Founder, BC Web Wise added here, “It is very heartening to see newer brands and categories that have been very conservative in marketing otherwise, today realising the potential of digital, and who are very eager to tap the new media opportunities. For us this is a great opportunity to build the brand online, and create engagement avenues not otherwise explored or thought of and demonstrate the power of digital for Racold.”

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