The campaign displays a mix of introductory videos and content featuring real people with their Fluid Art paintings

exchange4media Staff Aug 25, 2020 11:51 AM


On the virtual roundtable, industry leaders shared insights on the consumer sentiment shifting towards video content, integration of AI and Video marketing; and the next-gen marketing strategies

exchange4media Staff Aug 17, 2020 8:31 AM

Madhur Sugar Mother's Day?blur=25

The film has been made using visuals shot across different locations and varied scenarios, with each frame telling a story by itself

exchange4media Staff May 14, 2020 4:15 PM

BC Web Wise appoints Leeladhar Laheri to lead Media Strategy?blur=25

Laheri will be responsible for reinforcing BCWW’s media capabilities and driving new business through the implementation of digital analytics and programmatic strategies across its client portfolio

exchange4media Staff Sep 1, 2016 10:30 AM

BC Web Wise appoints Saurabh Bhatnagar to helm its North Operations?blur=25

Bhatnagar’s primary responsibilities would be to build and nurture teams with full-fledged capabilities, ensure quality service delivery in line with the agency’s standards, and make the Delhi unit a profit centre for the agency

exchange4media Staff Dec 9, 2015 3:07 PM

The Dos and Don'ts of Selfie Promotions: Are brands being selfie-smart??blur=25

From Teachers’ Day to Valentine’s Day, brands are engaging with users by asking them to take selfies as part of their digital marketing activity, very often without keeping a connect to the brand’s product offering

Sarmistha Neogy Sep 7, 2015 8:04 AM

Racold Thermo assigns its digital duties to BC Web Wise?blur=25

The win comes on the back of a multi-agency pitch that was held in May this year. In January 2014, BC Web Wise had launched a mobile engagement tool, 'Steam a Doodle', for Racold

exchange4media Staff Aug 27, 2014 7:56 AM