Madhur Sugar and BC Web Wise roll out campaign to celebrate #SpiritOfMotherhood

The film has been made using visuals shot across different locations and varied scenarios, with each frame telling a story by itself

e4m by exchange4media Staff
Updated: May 14, 2020 5:37 PM
Madhur Sugar Mother's Day

BC Web Wise rolled out an emotional video for Mother’s Day and it couldn’t have been more accurate! The video was produced for India’s leading sugar brand, Madhur Sugar and celebrates mothers on the frontline.

The film focuses on how mothers have been contributing to their family as well as their country with their efforts! The film has been made using visuals shot across different locations and varied scenarios, with each frame telling a story by itself.

The film beautifully depicts how mothers are playing important roles in several walks of life in and around their homes, including those who are out there during the lockdown serving our nation. And these same mothers also don a very important hat of being the `mother’, caring, nurturing, giving, providing the safety security surety, consistency, and solutions to her family’s needs. The team also mentioned that the scenes that they shot at home wouldn’t be possible without their mothers helping them out with the shots!

Chaaya Baradhwaaj, Founder and MD, BC Web Wise added, “The beauty of this video is how each frame has been adorned and beautified by a mother’s touch without actually portraying them in it. And shooting these scenes at home made the whole experience even more personal. We agree the scenario isn’t easy to cope with, but this spirit of selflessness is something that has been pushing us ahead!”

Rohit Kumar Kanojia, Writer, Director, Producer, BC Web Wise Talking about the experience of crafting this concept and the inspiration behind it, he cheerfully mentions how it is a reflection of all our lives! “I grew up in a joint family of 17 people. My mother, a tea lover, would fondly make tea for all of us, thrice in a day! When I started making tea, I realised how many cups were made every day. The numbers were big! But she never complained because she puts your needs first! This video is a small effort to thank all the mothers who are displaying the selfless spirit of motherhood.”

Dinesh Swamy, Chief Creative Officer, BC Web Wise adds, It is a lockdown, but there is no way we stop thinking of ideas, that's where knowledge, expertise and being resourceful counts. End of the day it is about telling stories and our team showed passion and attempted a brilliant content which has a relevant context.

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