Date-wise News
 Veteran journalist BG Verghese passes away

Boobli George Verghese aka BG Verghese, a senior veteran journalist and former editor of Hindustan Times passed away on Dec 30, 2014. He was 87

exchange4media Staff Jan 1, 2015 10:22 AM

Janrise Dons a Spirited Reincarnation

To reinforce the advertising & branding edge to clients, Janrise today has gone into a transformative mode by rebranding the agency's structure right from its logo

exchange4media Staff Jan 1, 2015 9:17 AM

Consumer storytelling as an industry has become less indulgent with prologues: Ambarish Ray

Ray, Director & VP, Metal Communications, on advertising in India becoming more about the consumer as a human being and less about archetypes

Deepa Balasubramanian Jan 1, 2015 8:08 AM

Fragmentation is becoming more challenging for broadcasters: Krishna Desai

Broadcasters have to be more on their toes to make sure that the quality of storytelling, engagement, production values and promotions goes up to reach audiences in fragmented markets, says Krishna Desai, Network Head, Kids Entertainment, Turner International

Collin Furtado Jan 1, 2015 8:05 AM

We are now moving from the era of Customisation to Co-creation: Ramesh Chembath

Ramesh Chembath, Marketing Head and AVP, Godrej Appliances, observes, "The world started with one-to-one trade, then one to many, many-to-one and now it will be back to one-to-one. Customers no longer need to buy what companies are mass producing or even mass customising..."

Deepa Balasubramanian Jan 1, 2015 8:02 AM

Paying lip service to digital will be a hugely lost opportunity: Charulata Ravikumar

Business transformation can only be achieved by a seamless integration of technology, media, creative and applying it to identify the future of the business, says Charulata Ravikumar, CEO (India), Razorfish

Abhinn Shreshtha Jan 1, 2015 7:54 AM

Guest Column: Mobile commerce and the future of online shopping

Now the challenge lies in making mobile commerce a habit amongst consumers and in the coming years, the focus will shift on converting the app users into high paying consumers, predicts CouponDunia's Founder & CEO, Sameer Parwani

Sameer Parwani Jan 1, 2015 7:49 AM

Designing '2015 Experiences': 5 experiential marketing takeaways from 2014

Experiential marketing experts highlight 5 key learnings from 2014 that set the ball rolling for amplified, collaborative and integrated experiential properties for 2015

Deepa Balasubramanian Jan 1, 2015 7:43 AM