Date-wise News
Facebook to acquire internet security firm PrivateCore

Facebook is all set to acquire PrivateCore, a company that makes software for validating and securing server data. Financial deals of the acquisition were not available

exchange4media Staff Aug 8, 2014 4:41 PM

MIB advisory to MSOs for mandatory carriage of DD channels

The Ministry has asked MSOs to ensure that all mandatory channels of DD are not only carried on their network, but also that the signals for retransmission are received on C-band dishes only as per the Government notification

exchange4media Staff Aug 8, 2014 2:49 PM

Horse & Country TV and Amagi broadcast Rolex Grand Prix live using Cloudport platform

The entire playout was managed remotely by Amagi from its operations center in Bangalore and broadcast Live to homes in the UK

exchange4media Staff Aug 8, 2014 1:06 PM

Cardekho.com assigns its media mandate to Xposure

Confirming the news to exchange4media, Rajul Kulshreshtha, Co-founder, Xposure said, "The competition was a direct one with GroupM's Maxus"

exchange4media Staff Aug 8, 2014 10:37 AM

A little delay doesn't matter as long as BARC delivers, say broadcasters

The broadcast industry has high expectations from BARC on delivering transparent & reliable ratings system, and is ready to wait for its commencement, even as it exceeds the October deadline date

Abid Hasan Aug 8, 2014 10:18 AM

Cardekho.com assigns its media mandate to Xposure

Confirming the news to exchange4media, Rajul Kulshreshtha, Co-founder, Xposure said, "The competition was a direct one with GroupM's Maxus"

exchange4media Staff Aug 8, 2014 9:28 AM

Despite 55% negative sentiment on social media, Airtel shows who's 'The Boss'

Airtel’s The Boss ad has been the topic of much intense debate since its launch, with comments alternating between progressive and sexist. But the upside is that the ad has now received more than 14.5 mn social media impressions

Abhinn Shreshtha Aug 8, 2014 9:20 AM

Video: With Sony Pal, Sony & Sab TV, we can access entire spectrum of GEC viewership: NP Singh

The MSM CEO has said that they will wait till after the launch on September 1 to sell ad space on Sony Pal. All brands advertising on Hindi GECs are being targeted by Sony Pal and talks are currently underway with them

Collin Furtado Aug 8, 2014 8:36 AM

DDB Mudra North appoints Subhashish Dutta as Senior Creative Director

This is Datta's second stint with DDB Mudra. In a career spanning 15 years, he has worked with agencies such as Bates, Contract, Mudra and McCann

exchange4media Staff Aug 8, 2014 8:15 AM

Week 31 ratings: All Hindi GECs take a tumble in viewership

All major GECs and their top rated shows witnessed a decline on gross viewership in Week 31. After a month of face-off with Life OK, Colors managed to hold on to its No. 3 position

exchange4media Staff Aug 8, 2014 8:14 AM

RmKV Silks scouts for creative agency in Chennai

The first round of the pitch process took place recently, where six small-sized agencies were invited to make their presentations. Three agencies have been shortlisted for the second round, which is slated to take place next week

Deepa Balasubramanian Aug 8, 2014 8:12 AM

Ad Age inks deal with Times Internet to launch Ad Age India

The alliance is a part of Times Local Partners (TLP), a business unit of TIL that partners with global digital companies across publishing, product and platform to help them launch/ grow in India, APAC and ME

exchange4media Staff Aug 8, 2014 8:11 AM

Sanjay Dua puts in his papers as CEO, Network18 Media

When contacted, Dua confirmed the news to exchange4media. He was with the organisation for nine years. His next destination is not yet known

exchange4media Staff Aug 8, 2014 8:09 AM

Infectious assigned Elkoha LED's creative duties

Infectious has been signed on as the communications partner for Elkoha, the LED lighting brand of Tamura Elcomponics Technologies, an Indo-Japanese joint venture between Elcomponics India and Tamura Group, Japan

exchange4media Staff Aug 8, 2014 8:07 AM

Mindshare inks strategic pact with Big Data company Crayon Data

The partnership is aimed at developing Mindshare’s Adaptive Marketing offering, which will help the agency identify different consumer profiles and segments and target them across different media channels

exchange4media Staff Aug 8, 2014 8:04 AM

Starsports.com & Vodafone join hands to bring ‘Twitter Amplify' to India

Twitter Amplify enables broadcasters to publish video to Twitter & then jointly monetise the content by creating sponsorship packages For advertisers, Twitter Amplify provides an opportunity to tap into the social conversations on Twitter

exchange4media Staff Aug 8, 2014 8:02 AM

Mindshare ropes in Helen Tan-Bhasin to lead Unilever account

Tan-Bhasin will be the Account Lead for Team Unilever for APAC, Africa & Turkey. She brings to the table 15 years of media experience leading FMCG accounts, of which 13 years were spent with Starcom Mediavest Group

exchange4media Staff Aug 8, 2014 8:00 AM

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