Mindshare ropes in Helen Tan-Bhasin to lead Unilever account

Tan-Bhasin will be the Account Lead for Team Unilever for APAC, Africa & Turkey. She brings to the table 15 years of media experience leading FMCG accounts, of which 13 years were spent with Starcom Mediavest Group

by exchange4media Staff
Published - Aug 8, 2014 8:00 AM Updated: Aug 8, 2014 8:00 AM
Mindshare ropes in Helen Tan-Bhasin to lead Unilever account

Mindshare proudly appoints Helen Tan-Bhasin as the Account Lead for Team Unilever for APAC, Africa and Turkey.

She brings to the table 15 years of media experience leading FMCG accounts. She had previously worked at Starcom Mediavest Group for 13 years across the Manila and Singapore offices. Tan-Bhasin’s experience includes account leadership roles at Starcom, spearheading P&G’s key categories Skincare, Fabric and Homecare, in addition to BlackBerry and Mead Johnson.

This diverse set of client experience has seen her work across 11 Asia Pacific markets – Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines, Taiwan, Hong Kong, China, India and Australia.

Commenting on Tan-Bhasin’s appointment, Sudipto Roy, Chief Client Officer, APAC, Mindshare said, “Helen joins the Mindshare family at a truly exciting time, when products are being transformed, data consolidated and technology capability is at the forefront. It is opportune for her to bring her experience to us as we script roadmaps for the next two years. Helen represents a rare combination of intimate FMCG marketing knowledge, key market exposure, in addition to experience at the forefront of cutting edge work with marketing organisations similar to Unilever. We look forward to her leadership.”

Tan-Bhasin will report directly to Sudipto Roy, leading a regional team based out of Singapore to support the markets.
 

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