starcom-mediavest-group
Starcom Mediavest Group Wins AirAsia's Search Biz in 16 Markets in APAC

The markets include Malaysia, Singapore, Thailand, Indonesia, China, Hong Kong, Philippines, Vietnam, Cambodia, Myanmar, Australia, Japan, Korea, Taiwan, Brunei and India

Priyanka Mehra Dec 1, 2015 10:24 AM

Starcom Mediavest Group names Ken Mandel as President, Global Network Client APAC

In this global role, Mandel will be responsible for driving Global Network Client initiatives for the company’s blue-chip clients in Asia Pacific and abroad, including Anheuser-Busch InBev and Mead Johnson

exchange4media Staff Nov 18, 2015 6:16 PM

Consumer insights still rule, no matter how advanced technology is: Mike Amour

At the 15th edition of the e4m Conclave, Mike Amour, Mike Amour, President APAC, Starcom MediaVest Group, spoke on the topic ‘Exploring and exploding a Few Myths about Technology in Marketing’

exchange4media Staff Oct 9, 2015 8:04 AM

Dabur India appoints Starcom MediaVest Group as its Media AOR

After an extensive review process, Dabur India has assigned its media duties to Starcom MediaVest Group (SMG) with effect from July 1st, 2015. This is one of the biggest media pitches this year to have concluded

Priyanka Mehra Jun 26, 2015 7:39 PM

Starcom Mediavest Group appointed as digital partner for Cadbury Dairy Milk

SMG Convonix, digital arm of Starcom MediaVest Group in India and DigitasLBi have jointly been awarded the digital strategy and creative mandate for the brand

Priyanka Mehra Dec 11, 2014 7:53 AM

Starcom Mediavest Group appoints Sue Frogley as Global Commercial Director

In the newly-created role, Frogley will work across all of SMG’s Global Network Clients, setting a strategic M&A vision and investment strategy. She joins SMG from Dentsu Aegis Media, where she was most recently President of Commercial Operations

exchange4media Staff Sep 20, 2014 1:34 PM

Mindshare ropes in Helen Tan-Bhasin to lead Unilever account

Tan-Bhasin will be the Account Lead for Team Unilever for APAC, Africa & Turkey. She brings to the table 15 years of media experience leading FMCG accounts, of which 13 years were spent with Starcom Mediavest Group

exchange4media Staff Aug 8, 2014 8:00 AM

Mindshare ropes in Helen Tan-Bhasin to lead Unilever account

Tan-Bhasin will be the Account Lead for Team Unilever for APAC, Africa & Turkey. She brings to the table 15 years of media experience leading FMCG accounts, of which 13 years were spent with Starcom Mediavest Group

exchange4media Staff Aug 7, 2014 11:10 AM

RECMA ranks Starcom MediaVest Group as No 1 global media network

This the fourth consecutive year that SMG has been ranked No. 1. The Global Billings Rankings Report evaluates the overall activity - including buying billings & specialised services - of all global media agencies across 62 countries

exchange4media Staff Jul 18, 2014 8:08 AM

Our desire is to go back and bring Samsung into the fold: John Sheehy

SMG's traditional foot print in India isn't dominant and we may get over shadowed by agencies like GroupM, Madison and PHD, but this fires us to do even better, says John Sheehy, President, Global Operations, Starcom MediaVest Group

Priyanka Mehra Jun 25, 2014 9:32 AM

Mona Jain departs from her role as CEO, VivaKi Exchange

Jain is leaving VivaKi after an eight-year stint for newer challenges. "My next move will be to build upon what I have over the past few years," she said

exchange4media Staff Feb 26, 2014 8:16 AM

SMG's paper on Emerging Media shortlisted at ESOMAR 2014 APAC

The paper centres around using non-linear analytical techniques to capture the inter-dependencies amongst various marketing investment channels

exchange4media Staff Jan 24, 2014 9:35 AM

Starcom Worldwide wins media duties of Jindal Panther TMT Rebars

The agency won the account on the back of a multi-agency pitch. The media mandate for Jindal Panther TMT Rebars is worth Rs 15 crore

exchange4media Staff Jan 21, 2014 7:41 AM

Starcom Worldwide wins media duties of Jindal Panther TMT Rebars

The agency won the account on the back of a multi-agency pitch. The media mandate for Jindal Panther TMT Rebars is worth Rs 15 crore

exchange4media Staff Jan 20, 2014 1:57 PM

IPG Mediabrands bags media duties of Heinz India

The account size is estimated to be over Rs 100 cr, as per industry sources. Havas Media & Starcom MediaVest Group are the incumbent agencies. Havas Media handled 10% of the Heinz business

Priyanka Mehra Jan 16, 2014 10:47 AM

"Merely hiking the number of peoplemeters will not give 'accurate' data"

What is required is an agreement & transparency around the lowest TVR that we would want to measure, and our tolerance of relative error, say SMG India's Mallikarjun Das CR and Aarti Bharadwaj

Aarti Bharadwaj and Mallikarjun Das CR Jan 16, 2014 10:45 AM

"Merely hiking the number of peoplemeters will not give 'accurate' data"

What is required is an agreement & transparency around the lowest TVR that we would want to measure, and our tolerance of relative error, say SMG India's Mallikarjun Das CR and Aarti Bharadwaj

Aarti Bharadwaj and Mallikarjun Das CR Jan 16, 2014 9:55 AM

IPG Mediabrands bags media duties of Heinz India

The account size is estimated to be over Rs 100 cr, as per industry sources. Havas Media & Starcom MediaVest Group are the incumbent agencies. Havas Media handled 10% of the Heinz business

Priyanka Mehra Jan 16, 2014 9:35 AM

“The contribution of digital to overall SMG revenues in India was over 40% in 2013”

We have made a huge amount of push on the revenue & capability front. We have invested substantially on search, both organic & paid, says SMG India CEO Mallikarjun Das CR

Priyanka Mehra Jan 11, 2014 8:48 AM

Mona Jain puts in her papers as CEO of VivaKi Exchange

Jain moves on after a three-year stint as CEO of VivaKi Exchange. She was heading the media buying for VivaKi's media companies - Starcom MediaVest Group and Zenith Optimedia

exchange4media Staff Dec 27, 2013 7:37 AM