The revamp of the website is one of Mahindra's key initiatives in their journey to become a globally admired brand

exchange4media Staff Oct 27, 2014 1:13 PM

Who will win the crown at the awards ceremony on December 5?

exchange4media Staff Oct 27, 2014 9:52 AM

Channels push for initial hype and advertising revenues with celebrity hosts; stars ride the shows to reach out to their target audiences

Collin Furtado Oct 27, 2014 8:35 AM

Who will win the crown at the awards ceremony on December 5?

exchange4media Staff Oct 27, 2014 8:18 AM

From upping ad spends to creating customer-centric Diwali offerings, brands in South go all out this festive season to enhance sales

Deepa Balasubramanian Oct 27, 2014 8:14 AM

In this phase of the two-stage judging process, the jury will look to reward innovation, strategic thinking, results and key outcomes that contributed value to organisations

Ankur Singh Oct 27, 2014 8:03 AM

The first week ratings of the inaugural season of Hero Indian Super League recorded a reach of 74.7 million on the launch day and a reach of 170.6 million in the first week

Collin Furtado Oct 27, 2014 8:02 AM

All Hindi GECs witnessed a rise in ratings with the exception of Sony Entertainment Television

Collin Furtado Oct 27, 2014 8:00 AM

Charles Courtier, Global CEO & Stephen Li, CEO, APAC, MEC, who were in the country to understand what was going right for the agency here, explained why there is no longer a difference between traditional and new media

Abhinn Shreshtha Oct 27, 2014 7:55 AM

What could have been just another product complaint, has turned serious after a consumer used social media as platform to report a complaint about the brand’s milk quality

Ankur Singh Oct 27, 2014 7:51 AM