Date-wise News
VML Qais to revamp  Mahindra & Mahindra's corporate website?blur=25

The revamp of the website is one of Mahindra's key initiatives in their journey to become a globally admired brand

exchange4media Staff Oct 27, 2014 1:13 PM

Are celebs bringing enough star power to the small screen??blur=25

Channels push for initial hype and advertising revenues with celebrity hosts; stars ride the shows to reach out to their target audiences

Collin Furtado Oct 27, 2014 8:35 AM

National & local brands employ innovative marketing strategies down south this Diwali?blur=25

From upping ad spends to creating customer-centric Diwali offerings, brands in South go all out this festive season to enhance sales

Deepa Balasubramanian Oct 27, 2014 8:14 AM

IMA pre-screening jury all set to begin entry evaluations?blur=25

In this phase of the two-stage judging process, the jury will look to reward innovation, strategic thinking, results and key outcomes that contributed value to organisations

Ankur Singh Oct 27, 2014 8:03 AM

Indian Super League kicks off with a buzz in launch week?blur=25

The first week ratings of the inaugural season of Hero Indian Super League recorded a reach of 74.7 million on the launch day and a reach of 170.6 million in the first week

Collin Furtado Oct 27, 2014 8:02 AM

Week 42 ratings: Sony loses ground, Colors holds on to No.2 spot?blur=25

All Hindi GECs witnessed a rise in ratings with the exception of Sony Entertainment Television

Collin Furtado Oct 27, 2014 8:00 AM

MEC's Courtier & Li want to replicate the success of the agency's India strategy?blur=25

Charles Courtier, Global CEO & Stephen Li, CEO, APAC, MEC, who were in the country to understand what was going right for the agency here, explained why there is no longer a difference between traditional and new media

Abhinn Shreshtha Oct 27, 2014 7:55 AM

The bitter aftertaste of Amul's social media war?blur=25

What could have been just another product complaint, has turned serious after a consumer used social media as platform to report a complaint about the brand’s milk quality

Ankur Singh Oct 27, 2014 7:51 AM