The appointment of Lodestar UM is a part of the Bank’s broad strategy to strengthen its brand visibility and recall across all geographies. IndusInd Bank has made ‘Responsive Innovation’ as a central theme of its brand building programme

exchange4media Staff 02-September-2014

Mark Heap, CEO, MediaCom APAC talks about bringing in a collaborative & rigourous spirit into the region, underscoring the need for MediaCom India to 'up' its profile and positioning

Priyanka Mehra 02-September-2014

The recent spate of launches prompts the question, is it fragmenting the genre or adding to its growth?

Collin Furtado 02-September-2014

Poor performance of the Indian team and uncertainty over the cricketing calendar kept advertisers away, making it an easy win for Micromax, which bid at only Rs 20,000 higher than the base price

Collin Furtado 02-September-2014

exchange4media presents India's first marketing awards that will set the benchmark of marketing excellence in India

Ankur Singh 02-September-2014

Rata Tata's investment in the company has just made the e-retail space in India more interesting. But where does Snapdeal go from here?

Abhinn Shreshtha 02-September-2014

Kungumam owned by Kalanithi Maran's Sun Network is planning to launch 'Kungumam Doctor.' The magazine is priced at Rs 15 and will have an initial print run of 60,000 copies. The group expects to take it to 1 lakh copies within six months of the launch

Deepa Balasubramanian 02-September-2014

Jack Trout, one of the world's foremost experts on marketing who defined the theory of 'positioning' and 'marketing warfare' will be heard exclusively on Radio One's new program Radio One #onliners

exchange4media Staff 02-September-2014

Through this association, the global human rights organisation seeks to leverage the digital media platforms to educate the audience by establishing meaningful conversations and building a critical mass of change agents worldwide

exchange4media Staff 02-September-2014

Lowe Lintas fended off competition from six other agencies that were in the fray for the account before it was chosen. The agency has rolled out a youth-oriented launch campaign for the online platform for recharge, utility payments

exchange4media Staff 02-September-2014

In this role, Adlakha will be responsible for running American Express’ proprietary Consumer Card and Prepaid businesses in India. He has been with the organisation for 20 years across key roles

exchange4media Staff 02-September-2014

The Ministry of Information & Broadcasting (MIB) has accepted TRAI's recommendations on increasing license period as well as the TRAI migration fee formula. However, MIB has turned down a review of the reserve price for FM Phase III auctions that had been recommended by TRAI

Abhinn Shreshtha 02-September-2014

Mehta will be leading the McDonald's business nationally on both account management and strategy. He had been working as an independent brand consultant prior to joining Leo Burnett

exchange4media Staff 02-September-2014

Shekhar Gupta has put in his papers as Editor-in-Chief & Vice Chairman, India Today Group two months after joining the Group. He will, however, continue as Editorial Advisor to the Group even as he pursues his creative and entrepreneurial interests

exchange4media Staff 02-September-2014

Bhavna Jagtiani appointed as Director of the West region; Bonny Lawrie joins Delhi office in the newly created role of Deputy General Manager

exchange4media Staff 02-September-2014

As part of this partnership, InMobi's anonymous data set of global mobile consumer activity will be combined with Factual's location-based data to build geo-derived audience segments worldwide

exchange4media Staff 02-September-2014