IndusInd Bank assigns its media duties to Lodestar UM

The appointment of Lodestar UM is a part of the Bank’s broad strategy to strengthen its brand visibility and recall across all geographies. IndusInd Bank has made ‘Responsive Innovation’ as a central theme of its brand building programme

e4m by exchange4media Staff
Updated: Sep 2, 2014 6:10 PM
IndusInd Bank assigns its media duties to Lodestar UM

IndusInd Bank has appointed Lodestar UM, part of IPG Mediabrands India, as its media agency for all the media initiatives of the bank. The incumbent agency handling the media services is RK Swamy Media Group.

The appointment of Lodestar UM is a part of the Bank’s broad strategy to strengthen its brand visibility and recall across all geographies. IndusInd Bank has made ‘Responsive Innovation’ as a central theme of its brand building programme. The Bank has combined responsiveness with innovation to launch a wide range of banking products and services.

In the recent past, IndusInd Bank has worked with Bollywood actors such as Sharman Joshi, Jimmy Shergill, Neetu Singh Kapoor, Ranvir Shorey, etc., to promote media campaigns around the innovative services such as Choice Money ATMs, Check-on-Cheque, Cash-on-Mobile, Direct Connect, Quick Redeem Service, My Account My Number, etc. The media campaigns have helped the brand connect better with the customers, enhance its visibility quotient and reinforce the brand statement – ‘You desire, We Deliver’ across the audience.

Commenting on this partnership, Mohit Ganju, Head - Marketing & Communications, IndusInd Bank said, “IndusInd Bank is delighted to engage with Lodestar UM as its media agency. The Bank found a perfect match with Lodestar UM, whose passion for deep consumer insight married with a solid understanding of the business, resulted in simple yet innovative solutions across various media platforms. I am sure that they will demonstrate their expertise across all media initiatives in order to create IndusInd Bank as a strong brand.”

Reacting to the win, Nandini Dias, CEO, Lodestar UM said, “We are driven by curiosity in delivering consumer centric strategic media solutions to our clients. We are excited to see how this has once again proved to be our success in delivering a differentiated solution to IndusInd Bank. Our proprietary tool CAT will help in the most scientific and calibrated media investments across critical media touch-points to light up the forthcoming campaigns of IndusInd Bank.” 

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