The account will be handled out of the Gurugram office led by Hema Malik, COO, Lodestar UM

exchange4media Staff 01-March-2019

The account was previously handled by Lodestar UM. Marico had called for a pitch a few weeks ago inviting leading agencies to participate

exchange4media Staff 07-February-2019

Lodestar UM is the incumbent agency. They got the mandate in October 2017

Naziya Alvi Rahman 11-January-2019

GroupM took home the coveted ‘Network of the Year’ award. Ashish Bhasin of Dentsu Aegis Network was named the Network Head of the Year

exchange4media Staff 16-October-2018

Wavemaker India was crowned Media Agency of the Year while Vodafone India won the Media Client of the Year title at the 18th edition of the EMVIE Awards

exchange4media Staff 08-October-2018

Samsung India has called for a media review and has invited pitches from leading agencies including GroupM, Omnicom Media Group and Dentsu Ageis Group along with its existing agency Lodestar.

Naziya Alvi Rahman 28-July-2018

Mookerjee will lead the agency’s focus on strategic media planning, technology, data, content and ROI driven solutions

exchange4media Staff 18-June-2018

The campaigns were conceptualized by the agency for The Times of India and Samsung smartphones

exchange4media Staff 14-June-2018

Apart from Santoor, Lodestar UM will now also handle Chandrika and Enchanteur range

exchange4media Staff 16-April-2018

Lodestar UM bagged four gold metals while Jagran Prakashan picked up two gold metals

exchange4media Staff 06-April-2018

Madison Media is the current incumbent. Marico is a leading consumer products group in the global beauty and wellness space.

exchange4media Staff 07-October-2017

The mandate includes media investment and strategic partnership including print, television, online, out of home (OOH) and radio

exchange4media Staff 05-October-2017

With the topic being simplicity of the media game at exchange4media’s 3rd edition of the Media ACE Awards, the need for simpler measurement tools and more trust between agencies was discussed at length

exchange4media Staff 27-September-2017

exchange4media’s Media ACE Awards recognize Indian media agencies for their work and contribution to the industry

exchange4media Staff 25-September-2017

Shashi Sinha, CEO of IPG Mediabrands, was named Network Head of the Year while Nandini Dias, CEO of Lodestar UM, won Agency CEO of the Year award at exchange4media’s Media ACE Awards 2017.

exchange4media Staff 25-September-2017

Dabbawalas delivered Federal Bank branded sweet boxes to 1.25 lakh people along with their lunch boxes at leading Corporate Houses across the length and breadth of Mumbai

exchange4media Staff 01-September-2017

The mandate will include media investment and strategic planning in print, television, online, out of home (OOH) and radio

exchange4media Staff 08-July-2017

The account will be serviced out of the agency’s Bengaluru office

exchange4media Staff 05-April-2017

Dias has been a long-serving Jury member at Emvies, Effies, Media Abby, Cannes Lion, Spikes Asia, Festival of Media, Press Club of India, and several others

exchange4media Staff 18-March-2017

As a first step of its new branding exercise, M P Birla Cement has launched “PERFECT” as a premium Portland Pozzolana Cement in Central India

exchange4media Staff 08-March-2017