lodestar-um
The mandate includes both offline and online media mandates of BRILLON, including e-commerce
exchange4media Staff Oct 8, 2021 11:27 AM
The comedy film is to release on Amazon Prime Video on April 9
exchange4media Staff Apr 8, 2021 5:51 PM
Glo, a Lodestar UM group company, first curated a 10-day teaser campaign and then finally revealed the main campaign for BMW 3 Series Gran Limousine
exchange4media Staff Mar 10, 2021 9:03 AM
The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors
exchange4media Staff Mar 5, 2021 8:43 AM
Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on the top trends of 2020, based on the study that rests on 4 pillars, resist, retrograde, recreate & reglocalize
Aditi Mishra Dec 22, 2020 8:55 AM
The account has been won following a multi-phased pitch process
exchange4media Staff Dec 3, 2020 10:17 AM
At yesterday’s e4m webinar 'Technology: Shaping the Future of the Media Industry', Nandini Dias, CEO, Lodestar UM highlighted the growing significance of technology in a changing media landscape
exchange4media Staff Aug 12, 2020 8:18 AM
Join Nandini Dias, CEO, Lodestar UM and Nawal Ahuja, Co-Founder, exchange4media as they discuss the growing importance of technology in a changing media landscape
exchange4media Staff Aug 11, 2020 8:19 AM
A panel of experts discussed 'Exciting Opportunities in Free to Air Television Space' as part of the webinar
exchange4media Staff May 19, 2020 8:56 AM
Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise
Shrikant Shenoy Jan 23, 2020 9:04 AM
Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise
Shrikant Shenoy Jan 14, 2020 8:24 AM
This is the 3rd in a six-part series on Lodestar UM’s study Wave X Remix Culture that analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Reglocalise & Recreate
Shrikant Shenoy Jan 6, 2020 8:35 AM
This is the first of a six-part series on Wave X Remix Culture, the latest edition of Lodestar UM’s social media tracker
Shrikant Shenoy Dec 16, 2019 9:13 AM
The agency has brought together Amul and Cricket South Africa in an innovative partnership for the on-going Proteas Tour of India
exchange4media Staff Sep 20, 2019 3:48 PM
The account size is said to be Rs 80 crore, according to sources
exchange4media Staff Jul 30, 2019 6:54 PM
The account is currently with Lodestar UM of IPG Mediabrands
Naziya Alvi Rahman Jul 24, 2019 8:19 AM
The account will be handled out of the Gurugram office led by Hema Malik, COO, Lodestar UM
exchange4media Staff Mar 1, 2019 2:58 PM
The account was previously handled by Lodestar UM. Marico had called for a pitch a few weeks ago inviting leading agencies to participate
exchange4media Staff Feb 7, 2019 7:45 PM
Lodestar UM is the incumbent agency. They got the mandate in October 2017
Naziya Alvi Rahman Jan 11, 2019 6:15 PM
