lodestar-um
mcdonalds ooh?blur=25

The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors

exchange4media Staff Mar 5, 2021 8:43 AM

Aditi Mishra?blur=25

Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on the top trends of 2020, based on the study that rests on 4 pillars, resist, retrograde, recreate & reglocalize

Aditi Mishra Dec 22, 2020 8:55 AM

lodestar?blur=25

The account has been won following a multi-phased pitch process

exchange4media Staff Dec 3, 2020 10:17 AM

Nandini Dias?blur=25

At yesterday’s e4m webinar 'Technology: Shaping the Future of the Media Industry', Nandini Dias, CEO, Lodestar UM highlighted the growing significance of technology in a changing media landscape

exchange4media Staff Aug 12, 2020 8:18 AM

e4m webinar nandini dias?blur=25

Join Nandini Dias, CEO, Lodestar UM and Nawal Ahuja, Co-Founder, exchange4media as they discuss the growing importance of technology in a changing media landscape

exchange4media Staff Aug 11, 2020 8:19 AM

e4m Webinar presented by Shemaroo: Exciting Opportunities in Free to Air TV Space?blur=25

A panel of experts discussed 'Exciting Opportunities in Free to Air Television Space' as part of the webinar

exchange4media Staff May 19, 2020 8:56 AM

Wave X?blur=25

Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise

Shrikant Shenoy Jan 23, 2020 9:04 AM

Wave X Remix Culture?blur=25

Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise

Shrikant Shenoy Jan 14, 2020 8:24 AM

Wave X Remix Culture?blur=25

This is the 3rd in a six-part series on Lodestar UM’s study Wave X Remix Culture that analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Reglocalise & Recreate

Shrikant Shenoy Jan 6, 2020 8:35 AM

Wave X?blur=25

This is the first of a six-part series on Wave X Remix Culture, the latest edition of Lodestar UM’s social media tracker

Shrikant Shenoy Dec 16, 2019 9:13 AM

Amul -Cricket SA?blur=25

The agency has brought together Amul and Cricket South Africa in an innovative partnership for the on-going Proteas Tour of India

exchange4media Staff Sep 20, 2019 3:48 PM

Lodestar?blur=25

The account size is said to be Rs 80 crore, according to sources

exchange4media Staff Jul 30, 2019 6:54 PM

LoadsterZomato?blur=25

The account will be handled out of the Gurugram office led by Hema Malik, COO, Lodestar UM

exchange4media Staff Mar 1, 2019 2:58 PM

madison logo?blur=25

The account was previously handled by Lodestar UM. Marico had called for a pitch a few weeks ago inviting leading agencies to participate

exchange4media Staff Feb 7, 2019 7:45 PM

Marico?blur=25

Lodestar UM is the incumbent agency. They got the mandate in October 2017

Naziya Alvi Rahman Jan 11, 2019 6:15 PM

media ace?blur=25

GroupM took home the coveted ‘Network of the Year’ award. Ashish Bhasin of Dentsu Aegis Network was named the Network Head of the Year

exchange4media Staff Oct 16, 2018 10:10 PM

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Wavemaker India was crowned Media Agency of the Year while Vodafone India won the Media Client of the Year title at the 18th edition of the EMVIE Awards

exchange4media Staff Oct 8, 2018 10:25 AM

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Samsung India has called for a media review and has invited pitches from leading agencies including GroupM, Omnicom Media Group and Dentsu Ageis Group along with its existing agency Lodestar.

Naziya Alvi Rahman Jul 28, 2018 9:51 AM