lodestar-um
The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors
exchange4media Staff Mar 5, 2021 8:43 AM
Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on the top trends of 2020, based on the study that rests on 4 pillars, resist, retrograde, recreate & reglocalize
Aditi Mishra Dec 22, 2020 8:55 AM
The account has been won following a multi-phased pitch process
exchange4media Staff Dec 3, 2020 10:17 AM
At yesterday’s e4m webinar 'Technology: Shaping the Future of the Media Industry', Nandini Dias, CEO, Lodestar UM highlighted the growing significance of technology in a changing media landscape
exchange4media Staff Aug 12, 2020 8:18 AM
Join Nandini Dias, CEO, Lodestar UM and Nawal Ahuja, Co-Founder, exchange4media as they discuss the growing importance of technology in a changing media landscape
exchange4media Staff Aug 11, 2020 8:19 AM
A panel of experts discussed 'Exciting Opportunities in Free to Air Television Space' as part of the webinar
exchange4media Staff May 19, 2020 8:56 AM
Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise
Shrikant Shenoy Jan 23, 2020 9:04 AM
Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise
Shrikant Shenoy Jan 14, 2020 8:24 AM
This is the 3rd in a six-part series on Lodestar UM’s study Wave X Remix Culture that analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Reglocalise & Recreate
Shrikant Shenoy Jan 6, 2020 8:35 AM
This is the first of a six-part series on Wave X Remix Culture, the latest edition of Lodestar UM’s social media tracker
Shrikant Shenoy Dec 16, 2019 9:13 AM
The agency has brought together Amul and Cricket South Africa in an innovative partnership for the on-going Proteas Tour of India
exchange4media Staff Sep 20, 2019 3:48 PM
The account size is said to be Rs 80 crore, according to sources
exchange4media Staff Jul 30, 2019 6:54 PM
The account is currently with Lodestar UM of IPG Mediabrands
Naziya Alvi Rahman Jul 24, 2019 8:19 AM
The account will be handled out of the Gurugram office led by Hema Malik, COO, Lodestar UM
exchange4media Staff Mar 1, 2019 2:58 PM
The account was previously handled by Lodestar UM. Marico had called for a pitch a few weeks ago inviting leading agencies to participate
exchange4media Staff Feb 7, 2019 7:45 PM
Lodestar UM is the incumbent agency. They got the mandate in October 2017
Naziya Alvi Rahman Jan 11, 2019 6:15 PM
GroupM took home the coveted ‘Network of the Year’ award. Ashish Bhasin of Dentsu Aegis Network was named the Network Head of the Year
exchange4media Staff Oct 16, 2018 10:10 PM
Wavemaker India was crowned Media Agency of the Year while Vodafone India won the Media Client of the Year title at the 18th edition of the EMVIE Awards
exchange4media Staff Oct 8, 2018 10:25 AM
Samsung India has called for a media review and has invited pitches from leading agencies including GroupM, Omnicom Media Group and Dentsu Ageis Group along with its existing agency Lodestar.
Naziya Alvi Rahman Jul 28, 2018 9:51 AM
