lodestar-um
Wave X?blur=25

Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise

Shrikant Shenoy Jan 23, 2020 9:04 AM

Wave X Remix Culture?blur=25

Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise

Shrikant Shenoy Jan 14, 2020 8:24 AM

Wave X Remix Culture?blur=25

This is the 3rd in a six-part series on Lodestar UM’s study Wave X Remix Culture that analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Reglocalise & Recreate

Shrikant Shenoy Jan 6, 2020 8:35 AM

Wave X?blur=25

This is the first of a six-part series on Wave X Remix Culture, the latest edition of Lodestar UM’s social media tracker

Shrikant Shenoy Dec 16, 2019 9:13 AM

Amul -Cricket SA?blur=25

The agency has brought together Amul and Cricket South Africa in an innovative partnership for the on-going Proteas Tour of India

exchange4media Staff Sep 20, 2019 3:48 PM

Lodestar?blur=25

The account size is said to be Rs 80 crore, according to sources

exchange4media Staff Jul 30, 2019 6:54 PM

LoadsterZomato?blur=25

The account will be handled out of the Gurugram office led by Hema Malik, COO, Lodestar UM

exchange4media Staff Mar 1, 2019 2:58 PM

madison logo?blur=25

The account was previously handled by Lodestar UM. Marico had called for a pitch a few weeks ago inviting leading agencies to participate

exchange4media Staff Feb 7, 2019 7:45 PM

Marico?blur=25

Lodestar UM is the incumbent agency. They got the mandate in October 2017

Naziya Alvi Rahman Jan 11, 2019 6:15 PM

media ace?blur=25

GroupM took home the coveted ‘Network of the Year’ award. Ashish Bhasin of Dentsu Aegis Network was named the Network Head of the Year

exchange4media Staff Oct 16, 2018 10:10 PM

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Wavemaker India was crowned Media Agency of the Year while Vodafone India won the Media Client of the Year title at the 18th edition of the EMVIE Awards

exchange4media Staff Oct 8, 2018 10:25 AM

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Samsung India has called for a media review and has invited pitches from leading agencies including GroupM, Omnicom Media Group and Dentsu Ageis Group along with its existing agency Lodestar.

Naziya Alvi Rahman Jul 28, 2018 9:51 AM

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Mookerjee will lead the agency’s focus on strategic media planning, technology, data, content and ROI driven solutions

exchange4media Staff Jun 18, 2018 8:55 AM

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The campaigns were conceptualized by the agency for The Times of India and Samsung smartphones

exchange4media Staff Jun 14, 2018 8:45 AM

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Apart from Santoor, Lodestar UM will now also handle Chandrika and Enchanteur range

exchange4media Staff Apr 16, 2018 8:54 AM

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Madison Media is the current incumbent. Marico is a leading consumer products group in the global beauty and wellness space.

exchange4media Staff Oct 7, 2017 9:25 AM

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The mandate includes media investment and strategic partnership including print, television, online, out of home (OOH) and radio

exchange4media Staff Oct 5, 2017 8:50 AM