lodestar-um
Lodestar UM is the incumbent agency. They got the mandate in October 2017
GroupM took home the coveted ‘Network of the Year’ award. Ashish Bhasin of Dentsu Aegis Network was named the Network Head of the Year
exchange4media Staff 16-October-2018
Wavemaker India was crowned Media Agency of the Year while Vodafone India won the Media Client of the Year title at the 18th edition of the EMVIE Awards
exchange4media Staff 08-October-2018
Samsung India has called for a media review and has invited pitches from leading agencies including GroupM, Omnicom Media Group and Dentsu Ageis Group along with its existing agency Lodestar.
Naziya Alvi Rahman 28-July-2018
Mookerjee will lead the agency’s focus on strategic media planning, technology, data, content and ROI driven solutions
exchange4media Staff 18-June-2018
The campaigns were conceptualized by the agency for The Times of India and Samsung smartphones
exchange4media Staff 14-June-2018
Apart from Santoor, Lodestar UM will now also handle Chandrika and Enchanteur range
exchange4media Staff 16-April-2018
Lodestar UM bagged four gold metals while Jagran Prakashan picked up two gold metals
exchange4media Staff 06-April-2018
Madison Media is the current incumbent. Marico is a leading consumer products group in the global beauty and wellness space.
exchange4media Staff 07-October-2017
The mandate includes media investment and strategic partnership including print, television, online, out of home (OOH) and radio
exchange4media Staff 05-October-2017
With the topic being simplicity of the media game at exchange4media’s 3rd edition of the Media ACE Awards, the need for simpler measurement tools and more trust between agencies was discussed at length
exchange4media Staff 27-September-2017
exchange4media’s Media ACE Awards recognize Indian media agencies for their work and contribution to the industry
exchange4media Staff 25-September-2017
Shashi Sinha, CEO of IPG Mediabrands, was named Network Head of the Year while Nandini Dias, CEO of Lodestar UM, won Agency CEO of the Year award at exchange4media’s Media ACE Awards 2017.
exchange4media Staff 25-September-2017
Radio City 91.1 FM-Lodestar UM create path-breaking innovation with 5000 Dabbawalas for Federal Bank
Dabbawalas delivered Federal Bank branded sweet boxes to 1.25 lakh people along with their lunch boxes at leading Corporate Houses across the length and breadth of Mumbai
exchange4media Staff 01-September-2017
The mandate will include media investment and strategic planning in print, television, online, out of home (OOH) and radio
exchange4media Staff 08-July-2017
The account will be serviced out of the agency’s Bengaluru office
exchange4media Staff 05-April-2017
Dias has been a long-serving Jury member at Emvies, Effies, Media Abby, Cannes Lion, Spikes Asia, Festival of Media, Press Club of India, and several others
exchange4media Staff 18-March-2017
As a first step of its new branding exercise, M P Birla Cement has launched “PERFECT” as a premium Portland Pozzolana Cement in Central India
exchange4media Staff 08-March-2017
The company, recently, made a foray into the consumer products segment, and also acquired the brand Larah
exchange4media Staff 17-October-2016
Lodestar UM aims to create a dynamic digital, data and tech solution for Tourism Australia and increase footfalls from India and maximise visits
exchange4media Staff 23-September-2016
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