lodestar-um
lodestar?blur=25

The mandate includes both offline and online media mandates of BRILLON, including e-commerce

exchange4media Staff Oct 8, 2021 11:27 AM

BMW OOH campaign?blur=25

Glo, a Lodestar UM group company, first curated a 10-day teaser campaign and then finally revealed the main campaign for BMW 3 Series Gran Limousine

exchange4media Staff Mar 10, 2021 9:03 AM

mcdonalds ooh?blur=25

The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors

exchange4media Staff Mar 5, 2021 8:43 AM

Aditi Mishra?blur=25

Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on the top trends of 2020, based on the study that rests on 4 pillars, resist, retrograde, recreate & reglocalize

Aditi Mishra Dec 22, 2020 8:55 AM

lodestar?blur=25

The account has been won following a multi-phased pitch process

exchange4media Staff Dec 3, 2020 10:17 AM

Nandini Dias?blur=25

At yesterday’s e4m webinar 'Technology: Shaping the Future of the Media Industry', Nandini Dias, CEO, Lodestar UM highlighted the growing significance of technology in a changing media landscape

exchange4media Staff Aug 12, 2020 8:18 AM

e4m webinar nandini dias?blur=25

Join Nandini Dias, CEO, Lodestar UM and Nawal Ahuja, Co-Founder, exchange4media as they discuss the growing importance of technology in a changing media landscape

exchange4media Staff Aug 11, 2020 8:19 AM

e4m Webinar presented by Shemaroo: Exciting Opportunities in Free to Air TV Space?blur=25

A panel of experts discussed 'Exciting Opportunities in Free to Air Television Space' as part of the webinar

exchange4media Staff May 19, 2020 8:56 AM

Wave X?blur=25

Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise

Shrikant Shenoy Jan 23, 2020 9:04 AM

Wave X Remix Culture?blur=25

Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise

Shrikant Shenoy Jan 14, 2020 8:24 AM

Wave X Remix Culture?blur=25

This is the 3rd in a six-part series on Lodestar UM’s study Wave X Remix Culture that analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Reglocalise & Recreate

Shrikant Shenoy Jan 6, 2020 8:35 AM

Wave X?blur=25

This is the first of a six-part series on Wave X Remix Culture, the latest edition of Lodestar UM’s social media tracker

Shrikant Shenoy Dec 16, 2019 9:13 AM

Amul -Cricket SA?blur=25

The agency has brought together Amul and Cricket South Africa in an innovative partnership for the on-going Proteas Tour of India

exchange4media Staff Sep 20, 2019 3:48 PM

Lodestar?blur=25

The account size is said to be Rs 80 crore, according to sources

exchange4media Staff Jul 30, 2019 6:54 PM

LoadsterZomato?blur=25

The account will be handled out of the Gurugram office led by Hema Malik, COO, Lodestar UM

exchange4media Staff Mar 1, 2019 2:58 PM

madison logo?blur=25

The account was previously handled by Lodestar UM. Marico had called for a pitch a few weeks ago inviting leading agencies to participate

exchange4media Staff Feb 7, 2019 7:45 PM

Marico?blur=25

Lodestar UM is the incumbent agency. They got the mandate in October 2017

Naziya Alvi Rahman Jan 11, 2019 6:15 PM