e4m Webinar today with Nandini Dias to explore technology & the future of media industry
Join Nandini Dias, CEO, Lodestar UM and Nawal Ahuja, Co-Founder, exchange4media as they discuss the growing importance of technology in a changing media landscape
The COVID-19 pandemic has upended businesses all over the world, and the media industry has certainly been feeling the heat. The changing times have also accelerated technological innovations in the industry, prompting it to adapt in order to stay relevant in the new ecosystem. To gain more insights into the topic, join Nandini Dias, CEO, Lodestar UM and Nawal Ahuja, Co-Founder, exchange4media as they discuss 'Technology - Shaping the Future of the Media Industry' at 3.30 pm today.
The discussions will be centred on conversations about tech capabilities dominating media pitches today. Dias will also speak about the adTech/MarTech stack at Lodestar UM, and how the organisation has been doing in terms of tech investments, tools, upskilling, etc. to meet the growing demands of the new ecosystem.
They will also talk about how brands without adequate technology can leverage the data they have and the steps media agencies need to take to bring growth back on track. The webinar will also assess how the media professionals can deal with the current environment of uncertainty, with incomes and careers impacted.
To be a part of the webinar, register here. Join us today between 3.30-4.30 pm.
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