Meet MarTech experts Manoj Adlakha, Apoorv Durga & Gagan Singla

The e4m MarTech India Conference is back! The fifth edition of the conference will be held in Gurugram on December 11. The spectacular gathering brings together the brightest minds in marketing, technology, and innovation. The agenda of the e4m Martech India Conference 2024 is power-packed with a mix of keynote sessions, impressive fire-side chats, engaging panel discussions on a wide range of topics. Join us as we explore the cutting-edge trends, tools, and strategies that are shaping the future of marketing!

The e4m MarTech Conference is set to be an insightful event, with renowned industry leaders like Partho Ghosh, Manoj Adlakha, Apoorv Durga, and Gagan Singla gracing the occasion with their presence. These trailblazers bring a wealth of expertise and a deep understanding of how technology continues to revolutionise marketing. Their participation promises to elevate the discussion around the intersection of technology, data, providing attendees with the latest trends and strategies to thrive in today’s competitive landscape.

At the conference, Apoorv Durga, Vice President, Research & Advisory, Real Story Group, will share insights on the topic ‘Building a Martech Stack that Works for Your Business’, Manoj Adlakha, Founder & CEO, RedBeryl Lifestyle Services Pvt Ltd will shed light on the topic ‘The Art of Personalized Marketing in a Data-Driven World’ while Gagan Singla, Managing Director - BlinkX at JM Financial, will discuss and throw light on ‘Real-life Success Stories of MarTech Implementation’.

Several leaders including Partho Banerjee, Senior Executive Director, Marketing & Sales, Maruti Suzuki and Parul Bajaj, India Lead: Marketing, Sales and Pricing Practice, and Managing Director & Partner, Boston Consulting Group, will also share key insights on the latest trends, the business opportunities in MarTech ecosystem, challenges, and opportunities that lie ahead.

Let’s take a look at the profiles of these dignitaries.

Manoj Adlakha, Founder & CEO, RedBeryl Lifestyle Services Pvt Ltd

Manoj Adlakha founded Redberyl Lifestyle Services in August 2023. It is a premier luxury lifestyle management company dedicated to curating exceptional journeys and personalized services for our esteemed members. Adlakha was the former SVP & Head International marketing at American Express with over 30 years of service. Between 2005-2009, he worked at Visa and Yes Bank and then rejoined Amex as CEO from 2014 to Q1 2022, launching premium cards & leading 20k employees in Amex India. He was then appointed International Head - Customer Marketing for Amex. Adlakha is holds a CA degree along with BCom Hons from SRCC; Executive Leadership Program at Duke University.

Apoorv Durga, Vice President, Research & Advisory, Real Story Group

Apoorv Durga is a seasoned professional with over 20 years of experience in the enterprise software industry as an analyst, advisor, and technology executive. As the VP of Research and Advisory at Real Story Group, Apoorv Durga leads the research and advisory services for Marketing Technologies (MarTech), covering topics such as Customer Data Platforms (CDPs), e-commerce, Journey Orchestration Engines, Web Content and Experience Management, among others.

He helps organizations make informed and strategic technology decisions, based on in-depth and independent research, analysis, and evaluation. Apoorv Durga has authored multiple book-length reports on various MarTech topics, have spoken at many industry conferences and have written extensively.

Gagan Singla, Managing Director - BlinkX at JM Financial

Gagan Singla is the Managing Director at BlinkX, a next-gen fintech started by JM Financial. He has worked in various roles across organisations, including global firms like PwC, Deloitte, HDFC Securities, IIFL, Angel Broking, Simplilearn, Quikr, and Hughes. Gagan has applied his expertise in analytics, data science, digital marketing, product management, and new-age technology to deliver multiplier business growth.

Currently, he is leading the charge to evolve personal finance and create a platform that meets trading/investment goals of the billion Indians based on three pillars of deep analytics, technology and value creation at BlinkX.  

Over two decades, he has driven exponential business growth across 11 countries, leveraging expertise in analytics, data science, strategy, digital marketing, and product management. He is a Computer Science graduate from IIT Delhi and holds an MBA degree from IIM.

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