martech
Everyone knows what ads cost. They rarely know what they do. Premjeet Sodhi, Global Analytics Lead at WPP Media, writes why advertising must move beyond media metrics to business outcomes
Premjeet Sodhi May 29, 2026 6:55 PM
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
Brij Pahwa May 26, 2026 5:09 PM
India’s top growth leaders say AI is transforming marketing operations, but human creativity and judgment remain critical for long-term brand success.
Brij Pahwa May 19, 2026 5:08 PM
GCCs are rapidly evolving into in-house marketing, analytics and content hubs for global brands in India.
Brij Pahwa May 11, 2026 7:11 PM
AI infrastructure must move beyond hype to deliver measurable ROI, faster decisions, and real business outcomes, says Lenovo’s APAC marketing leader.
Brij Pahwa May 5, 2026 3:46 PM
Global brands are shifting marketing intelligence to India, with GCCs evolving into hubs for AI, analytics and decision making.
Brij Pahwa May 4, 2026 2:33 PM
India’s martech economy is nearing ₹1 lakh crore, with spending shifting towards AI, retail media, first-party data, and transaction-driven marketing systems.
Brij Pahwa Apr 27, 2026 3:10 PM
Pallav Singh joins Tata Motors after a nearly 2-year stint at Porsche India
Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
Brij Pahwa Apr 17, 2026 1:11 PM
AI agents are transforming marketing workflows, automating execution and reshaping teams as enterprises shift from human-led tasks to software-driven operations.
Brij Pahwa Apr 13, 2026 1:19 PM
As AI flattens the marketing tech stack, brands are shifting focus from tools to the quality of signals that power decisions, exposing a widening gap between data-rich and data-poor players
Anuja Jain Apr 10, 2026 9:16 AM
CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.
Brij Pahwa Apr 7, 2026 4:21 PM
MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.
Brij Pahwa Mar 30, 2026 4:02 PM
Martech in 2025 exposed operational gaps. In 2026, the focus shifts to AI agents, system integration, and building scalable, governed marketing operating models.
Brij Pahwa Mar 19, 2026 5:11 PM
MartechAI launches the Top 100 MarTech Brands in India list to spotlight companies driving innovation in marketing technology, AI, and customer engagement.
Scott Brinker explains why AI agents are now real in MarTech, how customer-side AI is reshaping discovery, why data readiness matters, and what CMOs should expect as stacks evolve in 2026.
Brij Pahwa Feb 3, 2026 5:34 PM
From generative AI and unified data platforms to privacy-first personalization and AI-powered discovery, these ten MarTech trends explain how brands will drive smarter, faster growth in 2026.
Brij Pahwa Feb 3, 2026 12:53 PM
L&T Technology Services CTO Ashish Khushu explains why reasoning not bigger models will define the next phase of AI, and how domain-led, agentic AI is shaping enterprise innovation.
Brij Pahwa Jan 28, 2026 1:07 PM
Based in Gurugram, Amandeep will report to Manas Lahiri, Chief Growth Officer, Havas India
e4m Staff Jan 22, 2026 11:57 AM
What a perfect martech stack looks like for large enterprises - key layers, tools, and principles CMOs need to turn complexity into growth
Brij Pahwa Jan 7, 2026 1:18 PM
AI is reshaping the balance of power between CMOs and CTOs, forcing marketing and technology leaders to share ownership of data, budgets and AI-driven growth strategies.
Brij Pahwa Dec 17, 2025 3:22 PM
India’s DPDP Act 2023 introduces strict consent, data retention and breach rules, forcing marketers to rethink how they collect, store and use consumer data.
Brij Pahwa Dec 15, 2025 10:55 AM
The MarTechAI Summit saw an insightful conversation among industry leaders on how automation has been evolving to meet the demands of modern marketing
e4m Staff Dec 12, 2025 2:34 PM
At the MartechAI summit, panellists decoded the dynamics of marketing in a ‘Non-Linear, AI-Accelerated Era’
e4m Staff Dec 12, 2025 1:50 PM
Even as AI unlocks unprecedented speed and scale, a panel at the e4m MarTechAI Summit & Awards warned that authenticity, brand guardrails and rights management remain non-negotiable
e4m Staff Dec 11, 2025 7:26 PM
Most marketers use AI tools in silos (for segmentation or content, etc.), but true “agentic” systems coordinate them like a team of assistants.
Brij Pahwa Dec 11, 2025 3:00 PM
At the MarTechAI Summit 2025, experts explain why the previous measurement tools can’t keep up with today’s data-heavy decisions
e4m Staff Dec 11, 2025 1:44 PM
Experts unpacked why brands should offer solutions rather than flooding customers with marketing messages, and why AI-driven personalisation must begin with contextual understanding
e4m Staff Dec 11, 2025 8:50 AM
At the MarTechAI Summit 2025, marketers unpacked how agentic AI is shifting from event-triggered automation to moment-driven intelligence
e4m Staff Dec 11, 2025 8:34 AM
Freo won the honour for its outstanding works, creativity and innovation
Shriram Finance was honoured for its outstanding works, creativity and innovation in the MarTech ecosystem
While Netcore bagged 4 golds, 5 silver and 8 bronze metals, ReBid took home 3 golds and 5 silver metals
Deepak Oram, Head of Martech at HDFC Bank, said AI’s greatest value will come from breaking long-standing bottlenecks in marketing operations, particularly in testing and personalised communication
e4m Staff Dec 10, 2025 7:30 PM
At the MarTechAI Summit, Sameer Jain discussed how AI is reshaping media mix, audience discovery, and planning strategies
e4m Staff Dec 10, 2025 5:06 PM
At the e4m Martech AI Summit, Sowmya Iyer - Founder, DViO Digital, DViOone & Mesh AI, said the biggest bottleneck in modern marketing is fragmented data
e4m Staff Dec 10, 2025 4:43 PM
At the MarTechAI Summit 2025, top leaders debated whether AI can truly grasp human emotion or if empathy will always remain uniquely human
e4m Staff Dec 10, 2025 4:37 PM
At MarTech Summit 2025, the Chief Customer and Marketing Officer of Netcore outlined how multi-agent workflows are turning marketing's long-standing ‘impossible problems’ into operational reality
e4m Staff Dec 10, 2025 3:27 PM
Tamanna Dhamija, CEO & Founder of Convosight Analytics took stage at MarTechAI Summit to dive deep into consumer patterns, why brands today need a next-generation intelligence layer and more
e4m Staff Dec 10, 2025 2:20 PM
At the MarTechAI Summit, leaders from Policybazaar, Airtel Digital, Segumento, ITC and Apollo 24/7 spoke on responsible, context-led personalisation and the role of agentic AI
e4m Staff Dec 10, 2025 1:50 PM
At the MarTechAI Summit, HDFC Bank CMO Ravi Santhanam unpacks how AI-powered brand engines demand clarity, real business problem-solving and a culture that celebrates experiments
e4m Staff Dec 10, 2025 1:39 PM
The fourth edition of the conference and awards is happening today in New Delhi
The full-day summit will feature conversations on the future of customer experience, agentic AI, data strategy, creativity, automation, & the changing role of marketing leadership
e4m Staff Dec 9, 2025 11:58 AM
The fourth edition of the conference and awards will be held in New Delhi
For us, as an international bank, talk about AI began a few years ago, and we even created a group called SoGen AI to explore AI use cases for our daily banking operations.
Brij Pahwa Dec 5, 2025 3:36 PM
The long term “North Star” is a world where every function in the company, from supply chain to marketing, has platforms with agents and decision tools that make work more intelligent.
Brij Pahwa Dec 4, 2025 2:36 PM
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
Brij Pahwa Dec 3, 2025 3:52 PM
India emerges as the key battleground in the global MarTech race as global giants and local SaaS players compete with AI, pricing, and innovation for dominance.
Brij Pahwa Nov 27, 2025 12:46 PM