technology
Sanjeev Kotnala?blur=25

Guest Column: Sanjeev Kotnala, Independent Brand and Marketing Advisor, Coach & Facilitator, discusses how a measurement system involving technology & human engineering is vulnerable to manipulation

Sanjeev Kotnala Jan 12, 2021 1:22 PM

Akamai - MX Player?blur=25

The enhancement in user experience was particularly pronounced in the case of MX TakaTak, a popular short video platform that has seen a rapid surge of users

exchange4media Staff Jan 5, 2021 2:30 PM

e4m Upfront Event?blur=25

The third edition of the event is slated to held on January 28 and 29, from 10.30 am

exchange4media Staff Jan 5, 2021 8:40 AM

In conversation with Arun Mittal, PR Pundit?blur=25

Arun Mittal, Account Director, PR Pundit, shares his thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ list, upcoming trends in the industry, future goals, & more

Nafisa Shaheen Dec 30, 2020 8:43 AM

AasthaBansal-WarnerMedia?blur=25

Aastha Bansal, on being in ‘e4m PR & Corporate Communications 40 under 40’ list, says, inspiring and motivating team members to take onus are some of the key factors that define a powerful leader

exchange4media Staff Dec 29, 2020 8:43 AM

kevin shah?blur=25

Kevin Shah, Co-Founder & Executive Director, Strategic Growth Advisors, talks about featuring in ‘e4m PR & Corporate Communications 40 under 40’ list, and more

exchange4media Staff Dec 21, 2020 9:01 AM

Pramesh Arya?blur=25

Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs

Nafisa Shaheen Dec 21, 2020 9:00 AM

Kerban Rajdeo?blur=25

Kerban, on being in the ‘e4m PR and Corporate Communications 40 under 40’ list, says, being respectful, professional, and humanizing the relationship is the recipe for a great leader

Nafisa Shaheen Dec 18, 2020 8:23 AM

MPL - Hockeycurve?blur=25

MPL launched first-of-its-kind real time player statistics based dynamic ads during IPL 2020 to boost user participation in their fantasy leagues

exchange4media Staff Dec 17, 2020 3:31 PM

Tribhuwan Joshi?blur=25

Tribhuwan Joshi, Brand Communication, Public Relations & CSR, Fujifilm, talks on new business strategies, altered communications, marketing interventions, festive season offerings, and more

Nafisa Shaheen Dec 15, 2020 8:40 AM

Ritika Jauhari, Sr. Director, SPAG talks about qualities important for a leader?blur=25

Ritika Jauhari, Senior Director, Strategic Partners Group, shares her thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ achievers list, qualities required in a leader and more

Nafisa Shaheen Dec 14, 2020 8:00 AM

visa?blur=25

A look at Visa’s successful campaign that innovatively used Paytm Ads, which saw over 250K enrolments for its Safe Click feature in just 45 days

exchange4media Staff Dec 11, 2020 8:32 AM

medical app?blur=25

The dramatic growth that digital healthcare apps have seen during the pandemic has made them an important and rapidly emerging category of advertisers this year

Anjana Naskar Dec 10, 2020 5:06 PM

Varun Alagh, Mamaearth?blur=25

On Day 2 of e4m India Brand Conclave 2020, Varun Alagh gave a special address on how technology helped increase product distribution in Tier 2 & 3 markets

exchange4media Staff Dec 4, 2020 1:10 PM

OTT?blur=25

Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit

Javed Farooqui Nov 12, 2020 8:35 AM

Limelight?blur=25

The panellists today will deliberate upon the question of delivering an enhanced viewer experience in a reliable manner

exchange4media Staff Nov 5, 2020 8:39 AM

sunil jose?blur=25

Technology and digital transformation will be the key priorities for SMB leaders post-Covid, says Sunil Jose, Senior Vice President, Salesforce India

Nafisa Shaheen Oct 30, 2020 9:18 AM

ashish jalani?blur=25

Jhalani, Global CMO & MD India, Square Panda, talks about the key initiatives of his company, leveraging digital, challenges faced in the country and more

Nafisa Shaheen Oct 26, 2020 9:24 AM

artE?blur=25

Rohit Sakunia, Chief Business Officer & Co-founder, Art-E Media, and Tejender Sharma, Chief Creative Officer & Co-founder, talk about the current landscape of marketing technology

Nafisa Shaheen Oct 22, 2020 9:10 AM

Red Carpet?blur=25

As part of e4m Red Carpet 2020, a panel of industry experts deliberated on the fundamentals of event technology

exchange4media Staff Oct 19, 2020 12:45 PM