ZEE Technology and Innovation Centre?blur=25

The Centre will build the metaverse network for the Company with the help of AR, VR & NFT led delivery models

exchange4media Staff May 13, 2022 6:58 PM


The ad film series is conceptualized by Vedantu’s internal brand team and Native Films as their production house

exchange4media Staff May 8, 2022 6:00 PM


The film has been released on Hotstar, social media platforms and youtube

exchange4media Staff Apr 17, 2022 10:00 AM


Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, says that the industry needs a stronger foundation to provide a secure experience for all parties on open web

Katie Secret Apr 12, 2022 11:02 AM


During the year under review, the company's loss has narrowed 56% to Rs 130.05 crore against Rs 294.9 crore

exchange4media Staff Apr 7, 2022 9:15 AM

Gigabyte Technology?blur=25

The brand will sponsor the team’s headgear with its logos on the side and back

exchange4media Staff Apr 4, 2022 4:48 PM


Gopal Vittal, Bharti Airtel MD & CEO India & South Asia, shares how the telecom giant is planning to use its digital marketplace capabilities to reach out to more customers

Javed Farooqui Mar 29, 2022 8:28 AM


Based in Hong Kong, Lee will report directly to Global CTO Dominic Shine

exchange4media Staff Mar 23, 2022 1:36 PM


Industry leaders opine that the surge in programmatic ads is the biggest challenge before brands and agencies to get the skilled workforce at the earliest

Kanchan Srivastava Mar 17, 2022 8:36 AM


The joint venture will be the vehicle for providing SES’s satellite data and connectivity services

exchange4media Staff Feb 14, 2022 11:12 AM


The company has also signed definitive documents for investing $5 million (Rs 37.38 crore) in Urban Piper Technology for a 5% stake as part of a larger $24 million round

exchange4media Staff Jan 31, 2022 10:13 AM


Already used by clients including Coca-Cola, Google and Unilever, Link AI is a state-of-the-art creative effectiveness solution that reliably predicts a TV ad’s in-market performance within 15 minutes

exchange4media Staff Jan 28, 2022 7:12 PM


With it, publishers can continue to maintain their editorial integrity and brand voice, while enabling readers to find more relevant content, resulting in increased readership and engagement

exchange4media Staff Jan 27, 2022 6:28 PM


Brands were awarded across 25 categories under six major verticals - Smartphones, TVs, Wearables, Audio Devices, Laptops, and Gadgets

exchange4media Staff Jan 7, 2022 6:26 PM


In today's 'Year-ender story of 2021' series, Gupta, Managing Partner, SPAG, shared that there is a need to present personalised campaign ideas in order to clearly reflect the communications thought

exchange4media Staff Jan 5, 2022 9:31 AM


OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact

Rasika Kiran Upasani Dec 29, 2021 9:10 AM

kantar report?blur=25

The analysis by Kantar’s BrandZ India also revealed that perceptions of a brand’s purpose and its ability to ‘make people’s lives better’ are crucial to establishing a brand’s meaningful quotient

exchange4media Staff Nov 25, 2021 6:47 PM

Pradeep Sarkar?blur=25

Sarkar, writer, director, ad filmmaker & Founder of Apocalypso Filmsworks, said that machines can’t decide right or wrong in the creative world, as there is a way of expression for everything

Mansi Sharma Oct 29, 2021 8:42 AM


The two companies will co-develop marketing solutions using Goals101’s cutting-edge AI and data technology, and provide brands with more sophisticated solutions

exchange4media Staff Oct 19, 2021 4:36 PM