e4m-Tata Communications roundtable: Leaders to discuss enhancing CX across channels

As customer experience (CX) increasingly defines business success, seamless, personalized communication is more critical than ever. To delve deeper into this, Tata Communications and exchange4media is holding a boardroom discussion on the topic, ‘Changing Dynamics of Customer Communication: Get Ahead or Get Left Behind’ in Chennai today.

This event will focus on how brands can connect with their customers seamlessly across multiple channels.

This roundtable brings together leading marketers in Chennai to explore key topics in CX. The speakers include Aravindan S, Senior Director – CX, Solutions, Partner & Pre-sales Customer Interaction Suite, Tata Communications; Arjun Bhatia, Chief Marketing Officer, Matrimony.com; Anoop Melethil, Marketing Head, Maveric Systems; Anisha K Vijayan, Head - Digital Marketing, Novac Technology Solutions; Gaurang Thosani, Head Digital Marketing and E-sales, Royal Sundaram General Insurance Co.; Jack Anto, Head of Marketing & Design at M2P Fintech; Kavitha Ganesan, General Manager - Marketing, TVS Eurogrip; Manoj Nair, Senior Vice President – Digital, Shriram Finance Limited; Pratip Francis, General Manager – Brand Marketing, MRF Tyres; Preetam Alex, Lead – Oncology Marcom, Chennai region, Apollo Cancer Centres and Shivam Pathak, Digital Marketing Manager, Unico Housing Finance.

The marketers will explore key topics in CX such as Delivering personalized, contextual communication to enhance CX, using targeted messaging for lead nurturing, conversion, and retention, navigating the challenges of emerging communication channels, leveraging data insights for hyper-personalized messaging, cross-channel strategies for a seamless customer experience, enhancing personalization and engagement with AI-driven tools and preparing a future-ready CX strategy with evolving communication trends