customer-experience
How does food packaging influence customer trust? Industry leaders explain how advanced packaging technology preserves freshness, ensures quality and strengthens brand loyalty.
From classic chai and coffee to experimental flavours, discover how Gen Z and Millennials are shaping beverage preferences, café experiences and customer expectations.
Nicole Fernandes Oct 16, 2026 12:40 PM
Men's jewellery is evolving from occasion-based purchases to everyday self-expression, with brands focusing on personal style, customer trust and shopping experiences.
Nicole Fernandes Oct 15, 2026 1:29 PM
As Tata Play launches Smart to simplify connected TV viewing, Harit Nagpal discusses pricing, customer acquisition, DTH's future and why television distribution must evolve
Imran Fazal Oct 15, 2026 9:13 AM
From snack packaging to building surfaces, discover how Caesarstone, Troo Good, IndoBevs and Wozoyo use design to shape customer experience and brand identity.
Nicole Fernandes Oct 14, 2026 10:09 AM
How brands are shaping customer experience for parents and children through evolving needs, customer feedback, thoughtful product design and personalised engagement.
Nicole Fernandes Oct 13, 2026 6:02 PM
A&Co.’s Abdul Nasir Shaikh explores how bespoke craftsmanship, personalisation, customer understanding and exclusivity shape luxury experiences and lasting relationships.
Nicole Fernandes Oct 13, 2026 5:17 PM
Ten x You's Isa Rahman explores how comfort, personalisation, customer experience and brand identity influence consumer loyalty in India's growing athleisure market.
Nicole Fernandes Oct 12, 2026 4:55 PM
Akanksha Sharma of CITTA explains how consumer trust, thoughtful product design, customer experience and personalised communication shape loyalty in baby care and skincare.
Nicole Fernandes Oct 12, 2026 12:39 PM
BEANLY’s Nandini Malhotra explains how taste, consistency, personalisation and customer feedback can turn a coffee visit into lasting loyalty.
Nicole Fernandes Oct 8, 2026 12:48 PM
Gaurav Sinha, Head - Marketing & PR, Audi India, on brand’s growth ambition, consumer shifts, AI, crisis preparedness and the changing role of communications in luxury automotive sector
Ritika Upmanyu Oct 8, 2026 10:26 AM
CX leaders explain how understanding, ease, trust and ownership across every touchpoint can turn customer uncertainty into long-term confidence and loyalty.
Nicole Fernandes Oct 7, 2026 1:26 PM
IndusInd General Insurance’s Gaurav Srivastava discusses his career journey, customer-first CX, AI, self-service and the changing expectations of insurance customers.
Nicole Fernandes Oct 7, 2026 11:46 AM
Abhinav Iyer, Chief General Manager, Marketing & Strategy, Muthoot Finance, discusses Sunheri Soch Season 5 and its use of customer stories, radio, regional content and AI
As Anup Bagchi prepares to take charge of HDFC Bank on Oct 27, restoring confidence, strengthening growth & profitability, improving customer experience, aligning talent will define his early agenda
Dr Annurag Batra Oct 2, 2026 12:44 PM
A familiar welcome, an effortless purchase, a product that keeps its promise - customer experience leaders share insights on why customers return long after the offer ends
Nicole Fernandes Oct 2, 2026 7:56 AM
The collaboration will leverage an Agentic Development approach to expedite content migration and code development
e4m Staff Sep 29, 2026 12:28 PM
NPS remains a useful measure of customer advocacy, but its commercial value emerges only when brands connect it with conversion, retention, referrals and revenue, writes Dr Annurag Batra
Dr Annurag Batra Sep 25, 2026 2:11 PM
The next phase of BFSI innovation should move beyond automation for its own sake, writes Dr. Annurag Batra
Dr Annurag Batra Sep 24, 2026 12:15 PM
Arvind Mathur served as the Executive in Residence at Amazon Web Services (AWS)
e4m Desk Sep 24, 2026 11:07 AM
Guest Column: Media industry veteran Sanjay Trehan explores how AI, first-party data and unified MarTech stacks are reshaping marketing, moving brands towards hyper-personalised customer experiences
Sanjay Trehan Sep 21, 2026 10:12 AM
As Ajit Belani celebrates his birthday today, let's take a look at the journey of a marketing leader who spent more 2 decades helping businesses grow, building brands & more
e4m Staff Sep 18, 2026 12:30 PM
Agrawal has more than two decades of leadership experience across BFSI, Infrastructure, Fintech and Manufacturing
e4m Staff Sep 17, 2026 1:49 PM
Prior to this, Varma was Chief Marketing, Customer and Impact Officer at Generali Central Insurance
e4m Staff Sep 15, 2026 1:49 PM
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares his take on why a brand chooses to change the logo and messaging
Yesudas S Pillai Sep 7, 2026 8:30 AM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explores the perception gap between what a business believes it is and how customers see it
Gargi Sarkar Sep 2, 2026 6:01 PM
India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and personalization.
Brij Pahwa Aug 5, 2026 2:07 PM
It is an independent advisory practice helping founders, leadership teams and organisations solve their most important growth, brand and customer challenges
e4m Staff Aug 5, 2026 12:39 PM
During his tenure at Airtel, Arora held several leadership roles and was responsible for driving business growth across the Upper North region
Prior to this role, Paul Bland was with Havas Media Network as Chief Digital Officer (CDO)
e4m Desk Jul 24, 2026 12:12 PM
Sumeet Chunkhare, SOBHA Ltd., explores whether today's leaders are ready to own more than marketing and why the future belongs to leaders shaping brand, voice and customer experience
Sumeet Chunkhare Jul 23, 2026 3:15 PM
As part of the new structure, Amrit Baid will lead the key Retail Finance & Pre-Owned Cars business verticals
e4m Staff Jul 13, 2026 2:39 PM
Jyoti Samajpati joined Kotak Mahindra Bank after being with Unilever for nearly 18 years
e4m Staff Jul 7, 2026 12:34 PM
Prior to joining SBI Mutual Fund, she served as Associate Vice President – Digital Marketing at IIFL Capital Services
e4m Staff Jun 10, 2026 2:15 PM
Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty
Ganapathy Viswanathan Jun 9, 2026 9:17 AM
Housing.com CEO Praveen Sharma explains how AI is transforming home search through conversational discovery, personalization, trust-building and smarter property recommendations.
Brij Pahwa Jun 4, 2026 11:08 AM
Kakar has been appointed as Senior Manager, Brand & Customer Experience for Galeries Lafayette in India
Gupta brings over 18 years of experience across operations, private equity and management consulting
e4m Staff May 26, 2026 2:41 PM
Kumar was previously driving digital strategy development as Assistant General Manager
Kothari most recently served as Executive Vice President and Head of Subscriptions (SVOD) and Media at JioHotstar
e4m Desk Mar 23, 2026 12:57 PM
As per the report, Tata Motors is on top of the X Index India Report along with Tata Group, including Tata Cliq Luxury and Taj Hotels, in the top 10
e4m Staff Feb 9, 2026 12:10 PM
Suchita Salwan has previously worked with Nykaa, BBCW Channels and Wizcraft International Entertainment