Ruchika Malhan Varma joins Mahindra Manulife Insurance as Chief Marketing-Customer Officer
Prior to this, Varma was Chief Marketing, Customer and Impact Officer at Generali Central Insurance
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Published: Sep 15, 2026 1:49 PM | 2 min read
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- Mahindra Manulife Insurance has appointed Ruchika Malhan Varma as Chief Marketing & Customer Officer to enhance its consumer-focused brand and marketing strategy.
- Varma brings over 25 years of experience in various sectors, including financial services and media, and will oversee multiple areas such as brand communications, customer experience, and digital marketing.
- The company's MD & CEO, Suresh Agarwal, emphasized Varma's expertise in integrating brand, customer, and technology to develop a consumer-first insurance model.
- Varma aims to leverage AI and consumer insights to transform the insurance experience, making it more relevant and accessible for customers in India.
Mahindra Manulife Insurance has appointed Ruchika Malhan Varma as Chief Marketing & Customer Officer (CMCO) as the insurer looks to strengthen its consumer-focused brand, marketing and customer strategy.
Varma brings over 25 years of experience across financial services, media, entertainment, travel and consumer businesses in India and Asia.
In her new role, Varma will oversee brand and marketing communications, corporate communications, digital and growth marketing, customer experience, digital experience, partnerships, DEI, sustainability and AI enablement. Her mandate will focus on building a consumer-first franchise for Mahindra Manulife Life Insurance.
Commenting on the appointment, Suresh Agarwal, MD & CEO, Mahindra Manulife Insurance, said, “Ruchika’s experience at the intersection of brand, customer, technology and business makes her an important addition as we set out to build Mahindra Manulife Insurance. Our ambition is to create an AI-first, consumer-driven insurance company that understands customers better, designs simple and effective experiences and delivers relevant protection solutions. Her leadership will be instrumental in translating this ambition into a differentiated customer proposition and a strong, trusted brand.”
Sharing her vision for the new role, Ruchika Malhan Varma said, “Insurance is entering a new era where AI, data and deep consumer understanding can fundamentally reshape how customers discover, buy and experience insurance. I am excited to be part of the journey of building Mahindra Manulife Insurance as an AI-first, consumer-driven organisation that combines technology and human insight to make insurance more relevant, intuitive and accessible for customers across India.”
Prior to joining Mahindra Manulife, Varma served as Chief Marketing, Customer and Impact Officer at Generali Central Insurance.
Earlier, she was Chief Marketing Officer at IDFC FIRST Bank, where she played a key role in building and strengthening the IDFC Bank and IDFC FIRST Bank brands.
Her earlier leadership experience includes roles with BBC Worldwide, Lonely Planet, Singapore Tourism Board, VIP Luggage and Electrolux.
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