Ruchika Malhan Varma joins Mahindra Manulife Insurance as Chief Marketing-Customer Officer
Prior to this, Varma was Chief Marketing, Customer and Impact Officer at Generali Central Insurance
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Published: Sep 15, 2026 1:49 PM | 2 min read
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- Mahindra Manulife Life Insurance Limited has appointed Ruchika Malhan Varma as Chief Marketing & Customer Officer (CMCO), bringing over 25 years of experience in various sectors including financial services and media.
- In her new role, Varma will oversee Brand and Marketing Communications, Corporate Communications, Digital and Growth marketing, Customer Experience, and other key areas, focusing on creating a consumer-first franchise.
- Suresh Agarwal, MD & CEO of Mahindra Manulife, emphasized Varma's expertise in brand and customer technology as crucial for the company's ambition to develop an AI-first, consumer-driven insurance model.
- Prior to this appointment, Varma held significant positions at Generali Central Insurance and IDFC FIRST Bank, among others, contributing to brand development and customer engagement strategies.
Mahindra Manulife Life Insurance Limited has appointed Ruchika Malhan Varma as Chief Marketing & Customer Officer (CMCO).
Varma has over 25 years of experience across financial services, media, entertainment, travel and consumer businesses in India and Asia.
At Mahindra Manulife Insurance, Ruchika will spearhead Brand and Marketing Communications, Corporate Communications, Digital and Growth marketing, Customer Experience, Digital Experience, Partnerships, DEI, Sustainability and AI enablement, with a focus on building a consumer-first franchise.
Commenting on her appointment, Suresh Agarwal, MD&CEO, Mahindra Manulife Life Insurance, said, “Ruchika’s experience at the intersection of brand, customer, technology and business makes her an important addition as we set out to build Mahindra Manulife Insurance. Our ambition is to create an AI-first, consumer-driven insurance company that understands customers better, designs simple and effective experiences and delivers relevant protection solutions. Her leadership will be
instrumental in translating this ambition into a differentiated customer proposition and a strong, trusted brand.”
Sharing her vision for the new role, Ruchika Malhan Varma said, “Insurance is entering a new era where AI, data and deep consumer understanding can fundamentally reshape how customers discover, buy and experience insurance. I am excited to be part of the journey of building Mahindra Manulife Life Insurance as an AI-first, consumer-driven organisation that combines technology and human insight to make insurance more relevant, intuitive and accessible for customers across India.”
Prior to joining Mahindra Manulife, Ruchika served as the Chief Marketing, Customer and Impact Officer at Generali Central Insurance.
Earlier, as Chief Marketing Officer at IDFC FIRST Bank, she played a pivotal role in building and strengthening the IDFC Bank and IDFC FIRST Bank brands.
She has also held leadership positions with BBC Worldwide, Lonely Planet, Singapore Tourism Board, VIP Luggage and Electrolux.
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