Orient Electric names Sandhya Biswas Chief Marketing & Customer Experience Officer
Before joining Orient Electric, she was associated with Fenesta
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Published: Sep 14, 2026 7:34 PM | 1 min read
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Orient Electric has appointed Sandhya Biswas as Chief Marketing and Customer Experience Officer and Senior Management Personnel, effective September 14, 2026.
Biswas brings close to 20 years of experience across consumer durables, lifestyle, telecom, energy and home improvement businesses in India and the US.
Before joining Orient Electric, she was associated with Fenesta. Her earlier stints include Airtel, Kohler, Morphy Richards and Livguard.
Her experience spans business and P&L management, category and product strategy, brand building, digital and e-commerce, and go-to-market. Across her roles, she has focused on building and premiumising brands, developing new categories and products, and using consumer insight and marketing to drive business growth.
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