orient-electric
Saurabh Baishakhia?blur=25

He moves on from Orient Electric, where he served as Sr Vice President and Business Head from 2015 until now

exchange4media Staff Nov 27, 2019 3:47 PM

MS Dhoni Orient Electirc LED?blur=25

Conceptualised by Contract India, the TVC will be rolled out on print, radio, and digital, along with many on-ground initiatives

exchange4media Staff Jul 6, 2019 8:19 AM

Anshuman Chakravarty?blur=25

Anshuman Chakravarty, Chief Marketing Officer, Orient Electric tells us how the brand is leveraging digital platforms to engage with younger consumers

Dolly Mahayan Jul 3, 2019 8:39 AM

orient electric?blur=25

Contract Advertising which is Orient Electric’s current agency will also be pitching for the account

Neeta Nair May 22, 2019 8:24 AM

Orient?blur=25

The new TVC follows the theme of “turning your world upside down with the Aeroslim fan”

exchange4media Staff Feb 25, 2019 1:07 PM

DhoniOrietnAeroSlim?blur=25

The TVC follows the theme of turning your world upside down with the Aeroslim fan which flaunts a unique slim cylindrical design

exchange4media Staff Jan 16, 2019 9:21 PM

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To establish its modular advantage, the brand challenged its long-standing brand ambassador MS Dhoni to assemble the Desertstorm air cooler in 3 minutes, which he completed it in 90 seconds.

exchange4media Staff Apr 30, 2018 6:46 PM

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The account will be handled out of Lodestar UM’s Delhi office

exchange4media Staff Aug 1, 2017 2:20 PM

Stub it out! World No Tobacco Day campaigns urge people ?blur=25

Orient Electric's #StubTheHabit, ViacomTV18-Ketto, Arre and Bajaj Allianz ads stand out for their relatability

exchange4media Staff Jun 3, 2017 7:57 AM

DigitasLBi wins digital mandate for Orient Electric?blur=25

Being handled by agency’s Delhi office, the mandate involves developing a comprehensive communication strategy for Orient Electric and increasing its digital footprint across channels

exchange4media Staff Sep 8, 2016 1:43 PM