orient-electric
MS Dhoni Orient Electirc LED

Conceptualised by Contract India, the TVC will be rolled out on print, radio, and digital, along with many on-ground initiatives

exchange4media Staff Jul 6, 2019 8:19 AM

Anshuman Chakravarty

Anshuman Chakravarty, Chief Marketing Officer, Orient Electric tells us how the brand is leveraging digital platforms to engage with younger consumers

Dolly Mahayan Jul 3, 2019 8:39 AM

orient electric

Contract Advertising which is Orient Electric’s current agency will also be pitching for the account

Neeta Nair May 22, 2019 8:24 AM

Orient

The new TVC follows the theme of “turning your world upside down with the Aeroslim fan”

exchange4media Staff Feb 25, 2019 1:07 PM

DhoniOrietnAeroSlim

The TVC follows the theme of turning your world upside down with the Aeroslim fan which flaunts a unique slim cylindrical design

exchange4media Staff Jan 16, 2019 9:21 PM

To establish its modular advantage, the brand challenged its long-standing brand ambassador MS Dhoni to assemble the Desertstorm air cooler in 3 minutes, which he completed it in 90 seconds.

exchange4media Staff Apr 30, 2018 6:46 PM

The account will be handled out of Lodestar UM’s Delhi office

exchange4media Staff Aug 1, 2017 2:20 PM

Stub it out! World No Tobacco Day campaigns urge people

Orient Electric's #StubTheHabit, ViacomTV18-Ketto, Arre and Bajaj Allianz ads stand out for their relatability

exchange4media Staff Jun 3, 2017 7:57 AM

DigitasLBi wins digital mandate for Orient Electric

Being handled by agency’s Delhi office, the mandate involves developing a comprehensive communication strategy for Orient Electric and increasing its digital footprint across channels

exchange4media Staff Sep 8, 2016 1:43 PM