Mudramax appoints Atrayee Chakraborty as SVP - Strategy

Mudramax has announced the appointment of Atrayee Chakraborty as Senior Vice President – Strategy. In her new role, she will be responsible for developing human-centric media strategies that combine data-driven insights with creativity and innovation. According to the press release, Atrayee will report to Navin Kathuria, Executive Vice President, Mudramax.

With over two decades of experience spanning India and international markets, Atrayee Chakraborty brings a strong mix of strategic expertise, data-driven media planning, and leadership. Before joining Mudramax, she served as Knowledge and Strategy Partner at Lodestar UM, where she developed forward-looking planning frameworks. She has also led brand strategy transformations across Asia in senior roles, including Vice President at Essence Mediacom and Regional Head of Media – APAC at Red Fuse Communications, where she worked closely with brands like Colgate-Palmolive and several emerging D2C innovators.

Speaking on the new appointment, Navin Kathuria said, “We are thrilled to have Atrayee join us. Her expertise will bring immense value as we strengthen our strategic media capabilities, focusing on data and tech driven next-gen media solutions. Her experience in India and International markets will help the agency and our clients unlock new growth avenues by creating experiences that don’t just reach audiences but engage deeply, inspire action and deliver impactful results.”

Atrayee Chakraborty added, “This role feels almost tailor-made for what I truly love doing – blending creativity with strategy to unlock client growth. The vision shared by Navin and the leadership team resonated deeply with me. I’m excited to collaborate across our integrated ecosystem and help take Mudramax to its next big leap of growth. Mudramax’s agility, collaborative spirit, and integrated creative-media structure give us a unique edge in the market – and I’m looking forward to amplifying that advantage.”

Beyond her professional accomplishments, Atrayee is also a certified Spiritual Life Coach and the author of Soul Compass. An artist at heart, she finds creative expression through painting, often drawing inspiration from landscapes and cosmic themes.