Date-wise News
JWT Chennai bags the creative mandate for CavinKare’s dairy brand Cavin’s?blur=25

The account size is estimated to be around Rs 50 lakh per annum according to industry sources

Deepa Balasubramanian Aug 6, 2014 5:20 PM

Bates CHI & Partners appoints Asheesh Malhotra as Mumbai Head?blur=25

As President & Head of Bates CHI & Partners Mumbai, Malhotra will report to CEO Srikanth VS. He joins in from Ogilvy Mumbai, where he was leading Unilever's Beverages division for South Asia

exchange4media Staff Aug 6, 2014 4:31 PM

Sir Martin Sorrell bemoans the superficiality of Twitter?blur=25

Sir Martin Sorrell, CEO, WPP talks about reputation & record being essential in an acquisition, overintellectualizing the debate on merging of creativity & data, and his stand on Twitter as a PR medium

Priyanka Mehra Aug 6, 2014 9:14 AM

Prasar Bharati signs MoU with Germany's DW to distribute DD overseas?blur=25

DD India will be available in a free-to-air package to Europe, Central Asia, West Asia & North Africa. DD will reach about 120 million households abroad. Prasar Bharati CEO Jawhar Sircar said the content, customised as per region, will attempt to present a balanced view of India in international context

exchange4media Staff Aug 6, 2014 8:51 AM

Nokia India head P Balaji puts in his papers?blur=25

Balaji will remain with Nokia as advisor till October of this year. The company has entrusted additional responsibilities as acting area head to Ajey Mehta, Head of Sales Operations (IMEA) in the interim, according to media reports

exchange4media Staff Aug 6, 2014 8:37 AM

Healthcare and Big Data: A perfect fit??blur=25

A Simplify 360 study which analyzed 194,000 social media interactions across the month of July reported that healthcare was the most talked about topic in connection with Big Data. India contributed just 4% to the overall chatter on the topic. Twitter is the most used channel to talk about Big Data

Abhinn Shreshtha Aug 6, 2014 8:00 AM

Can Star Sports mass-popularise kabaddi with Pro Kabaddi League??blur=25

The channel has launched an aggressive & glamorous promotional campaign for the League in an attempt to recreate the lost glory of the game. Does kabaddi have the potential of appealing to the youth & getting as many eyeballs as cricket in India? exchange4media finds out

Ankur Singh Aug 6, 2014 7:58 AM

Hero Motocorp elevates Pawan Munjal as Vice Chairman?blur=25

Munjal will now hold the position of Vice-Chairman and MD. The company clocked revenues of Rs 7036.84 crore & reported quarterly sales of 17,15,254 units of two-wheelers in Q1 FY 15

exchange4media Staff Aug 6, 2014 7:56 AM

Posterscope launches Prism Creative tool in Asia Pacific?blur=25

Prism Creative will visually show if an ad isn’t suitable for OOH medium, with too much text, unsuitable colours or layout errors. It has the facility to switch from day to night visuals, play digital videos & do a distance check of creatives

exchange4media Staff Aug 6, 2014 7:53 AM

Could Alibaba derail Flipkart's India ambitions??blur=25

Unlike Amazon, Chinese e-tail giant Alibaba like Snapdeal works more as a middleman; connecting suppliers to buyers. Flipkart too has recently moved to this marketplace model. Could Alibaba’s expansion in Indian e-commerce sector pose another threat to Flipkart?

Abhinn Shreshtha Aug 6, 2014 7:51 AM

MSM gears up to launch new Hindi GEC - Sony Pal?blur=25

Though no official details are available yet, according to industry sources, Sony Pal is slated to go on air later this month. The programming mix is said to feature mostly women-centric shows

exchange4media Staff Aug 6, 2014 7:49 AM

Apple, Dabur, Marico, Idea, Dettol, Fair & Lovely ads censured by ASCI?blur=25

ASCI's Consumer Complaints Council upheld complaints against 121 out of 140 ads in May 2014. The ads under the scanner include those by Apple iPhone 5S, Dabur’s Odomos Naturals, Dettol Soap, Idea, Horlicks, Complan, among others

exchange4media Staff Aug 6, 2014 7:47 AM