Date-wise News
Ad Age inks deal with Times Internet to launch Ad Age India

The alliance is a part of Times Local Partners (TLP), a business unit of TIL that partners with global digital companies across publishing, product and platform to help them launch/ grow in India, APAC and ME

exchange4media Staff Aug 7, 2014 7:38 PM

Infectious assigned Elkoha LED's creative duties

Infectious has been signed on as the communications partner for Elkoha, the LED lighting brand of Tamura Elcomponics Technologies, an Indo-Japanese joint venture between Elcomponics India and Tamura Group, Japan

exchange4media Staff Aug 7, 2014 4:11 PM

Dentsu planning sports vertical in India

With a view to tapping the growing sports culture in the country, Dentsu is planning to set up a sports unit in India. As per a PWC report, Southeast Asia is expected to see over $18 bn being pumped into sports marketing this year

exchange4media Staff Aug 7, 2014 3:28 PM

Starsports.com & Vodafone join hands to bring ‘Twitter Amplify’ to India

Twitter Amplify enables broadcasters to publish video to Twitter & then jointly monetise the content by creating sponsorship packages For advertisers, Twitter Amplify provides an opportunity to tap into the social conversations on Twitter

exchange4media Staff Aug 7, 2014 1:46 PM

Mindshare ropes in Helen Tan-Bhasin to lead Unilever account

Tan-Bhasin will be the Account Lead for Team Unilever for APAC, Africa & Turkey. She brings to the table 15 years of media experience leading FMCG accounts, of which 13 years were spent with Starcom Mediavest Group

exchange4media Staff Aug 7, 2014 11:10 AM

BARC gets another Rs 100 crore as launch goes beyond October

Partho Dasgupta, CEO, BARC India, talks about an additional investment of Rs 100 crore by broadcasters on technology adaption & indicates a possible extension on roll-out due to challenges that follow developing a system with multiple processes & vendors

Priyanka Mehra Aug 7, 2014 10:29 AM

BARC starts seeding data boxes for trial

While the much anticipated roll–out of BARC is likely to be extended by a couple of months, BARC has started seeding some boxes in homes across India which will transmit back the data to its servers which will be monitored. BARC is also testing the meters and homologating them for Indian conditions

Priyanka Mehra Aug 7, 2014 9:49 AM

Application for FDI not withdrawn, says INX Music

The company has stated that its application was not discussed in the last FIPB meeting and is likely to be taken up for discussion in their forthcoming meetings

Abid Hasan Aug 7, 2014 9:36 AM

How BARC plans to avoid an IRS

On the back of the IRS fiasco, BARC seems to be taking the route of better safe than sorry. BARC is ensuring adequate checks & counterchecks both for data and technology through trials to reduce the probability of error

Priyanka Mehra Aug 7, 2014 9:24 AM

BARC gets another Rs 100 crore as launch goes beyond October

Partho Dasgupta, CEO, BARC India, talks about an additional investment of Rs 100 crore by broadcasters on technology adaption & indicates a possible extension on roll-out due to challenges that follow developing a system with multiple processes & vendors

Priyanka Mehra Aug 7, 2014 9:06 AM

OLX & Flipkart ink a marketing tie-up

The first phase of the tie-up will start with a joint marketing campaign urging consumers to upgrade by selling their used products on OLX.in before buying new products on Flipkart

exchange4media Staff Aug 7, 2014 8:30 AM

Brands would benefit targeting at a B-town level for Pro Kabaddi League: Vinit Karnik

Interest in a sport like kabaddi rests more in B-towns. Viewership and interest will start from grassroots and build to an urban audience over time, says Vinik Karnik, National Director, Sports and Live, GroupM ESP India

Collin Furtado Aug 7, 2014 8:24 AM

Why all eyes are now on Snapdeal

After Amazon & Flipkart announcing billion-dollar investments, investors and analysts now turn to Snapdeal to see if it has an ace up its sleeve to survive & thrive through challenges in an increasingly competitive Indian market

Abhinn Shreshtha Aug 7, 2014 8:17 AM

Social media buzz around Pro Kabaddi League less than impressive

Brands and franchises have not leveraged social media so far in generating consistent and animated conversations around Pro Kabaddi League. With the amount of engagement

Abhinn Shreshtha Aug 7, 2014 8:15 AM

M&C Saatchi acquires Delhi-based creative ad agency February

The new entity will be called M&C Saatchi February. Founders Gopal Krishnan & Nirmal Pulickal will continue as business head & creative head respectively

exchange4media Staff Aug 7, 2014 8:10 AM

Rupert Murdoch withdraws $80 billion bid to take over Time Warner

Fox had made an unsolicited bid to Warner one month ago but Warner countered the bid saying it undervalued the company. Fox said Warner was refusing to ‘engage with them’ and that it would buy back $6 billion of its own shares, according to media reports

exchange4media Staff Aug 7, 2014 8:07 AM

JWT Chennai bags the creative mandate for CavinKare's dairy brand Cavin's

The account size is estimated to be around Rs 50 lakh per annum according to industry sources

Deepa Balasubramanian Aug 7, 2014 8:06 AM

ASCI streamlines its election process

ASCI has issued fresh set of rules framed by the Board of Governors for the conduct of elections. These rules shall complement those already stated in the Memorandum and Articles of Association and be subject to them

exchange4media Staff Aug 7, 2014 8:04 AM

I&B Ministry cautions MSO applicants about false claims on license procedures

The Ministry has advised MSO applicants to avoid dealing with unauthorised persons approaching them with false claims of expediting license procedures. Ministry reassured transparency on its end in issuance of MSO licenses

exchange4media Staff Aug 7, 2014 8:00 AM

Leo Burnett India elevates Sainath Saraban to NCD

As part of his new role, Saraban will oversee and take care of the Chennai market as well as key national clients. He will continue to be based in Delhi as he assumes this new responsibility

exchange4media Staff Aug 7, 2014 7:59 AM