Leo Burnett India elevates Sainath Saraban to NCD
As part of his new role, Saraban will oversee and take care of the Chennai market as well as key national clients. He will continue to be based in Delhi as he assumes this new responsibility
Rajdeepak Das, Chief Creative Officer (CCO), Leo Burnett Group India today announced the elevation of Sainath Saraban as National Creative Director (NCD), Leo Burnett India. As part of his new role, Saraban will oversee and take care of the Chennai market as well as key national clients. He will continue to be based in Delhi as he assumes this new responsibility.
Saraban had joined Leo Burnett in 2005, and within just 14 months he was promoted to Executive Creative Director.
Commenting on the development, Saurabh Varma, CEO, Leo Burnett Group said, “Sai is one of the best creative talent in The Leo Group today. His thorough and in-depth understanding of the target audience, coupled with popular culture, comes through clearly in the great work that he creates for our clients. I look forward to seeing him make magic in the Chennai market and on our key national clients.”
Rajdeepak Das, CCO, Leo Burnett added here, “Sai is definitely one of the most promising talents of Leo Burnett India and undoubtedly one of the good human beings I have come across. We want the greatness to spread to one more office.”
“I have seen Sai evolve from a rookie writer to being one of the most prolific creative talents we have in the business today,” remarked Samir Gangahar, Executive Director, Leo Burnett Delhi. “His creative leadership and ability to address brand issues with effective and popular work has been instrumental in the growth of Leo Burnett in the past few years. It is a privilege to have him work as my partner and I’m sure we’ll see a lot more magic from him in the future.”
Commenting on his new role, Saraban said, “Over the last nine years, I have grown with the agency and the agency has grown with me. Now, it’s time to take my role to the next level. I see challenges and opportunities alike and along with Saurabh and Raj, I look forward to what lies ahead. The ‘Change Everything’ philosophy is something we all believe in and it holds true for the kind of work we create and how we create it.”
He began his career with JWT Delhi, where he worked for five years on brands such as Boost, Pizza Hut, Hero Cycles and CNBC. This was followed by a brief stint at McCann Erickson, after which he joined JWT Bangalore, where he worked on Kingfisher, Red Label Tea, McDowell’s and was part of the team that won Levi’s and Nike. At Leo Burnett, Delhi, some of the memorable work that Sai has created are on brands such as Thums Up, Maaza, Minute Maid, Perfetti, and Samsung, to name a few.
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