sainath-saraban
Guest Column: Right-Brained Citizen Blog#3: ‘Insert Special Characters’?blur=25

“Walk in to any adverting agency and there will be this crazy bunch that keeps the mojo of that place going. Call anybody who works or has worked in advertising and they will have dozens of stories about these magical creatures,” says Sainath Saraban, NCD at Leo Burnett

Sainath Saraban Jul 14, 2015 8:19 AM

Guest Column: Right-Brained Citizen Blog#2: 'Thank you, Jambavan'?blur=25

"After a few years in the business, I realized that I encountered Jambavans every day. People who wore the metaphorical bear suit and came to work," says Leo Burnett’s Sainath Saraban

Sainath Saraban May 1, 2015 8:14 AM

Guest Column: Right-Brained Citizen Blog#1: The DNA of Clutter?blur=25

Clutter is formed from accumulated pieces of memories. Your clutter is your alter ego, your doppelganger, your twin and your very own self, finds Sainath Saraban, NCD, Leo Burnett

Sainath Saraban Mar 12, 2015 11:27 AM

Guest Column: Right-Brained Citizen Blog#1: The DNA of Clutter?blur=25

Clutter is formed from accumulated pieces of memories. Your clutter is your alter ego, your doppelganger, your twin and your very own self, finds Sainath Saraban, NCD, Leo Burnett

Sainath Saraban Mar 12, 2015 9:26 AM

PayUMoney appoints Leo Burnett as its creative agency and Mindshare as media agency?blur=25

The online payment solution company is set to launch its first multi-media advertising campaign to raise awareness about its consumer offering

exchange4media Staff Jan 17, 2015 11:47 AM

Ads today not afraid of mirroring society, going beyond 30-sec visuals, says Sainath Saraban?blur=25

While it is important to keep abreast of rapidly changing technology, it is also about knowing which solution fits what challenge, says Saraban, Leo Burnett's National Creative Director

Ankur Singh Nov 7, 2014 8:06 AM

Leo Burnett India elevates Sainath Saraban to NCD?blur=25

As part of his new role, Saraban will oversee and take care of the Chennai market as well as key national clients. He will continue to be based in Delhi as he assumes this new responsibility

exchange4media Staff Aug 7, 2014 7:59 AM

Cannes Lions Special: What the stars told me in Cannes: Sainath Saraban?blur=25

Cannes Lions has not just been about celebrating great pieces of work in the advertising and related fields, but it has been an invitation to a future upon which we can unleash our infinite creativity, says Sainath Saraban, ECD, Leo Burnett India

Sainath Saraban Jun 20, 2014 8:11 AM

Maaza takes forward its mango-licious love saga in new campaign?blur=25

Conceptualised by Leo Burnett, Maaza has rolled out its latest campaign, creating another story about mango-lovers & renewing the brand promise of 'Har Mausam Aam'

exchange4media Staff May 24, 2014 9:24 AM

Thums Up unleashes the ‘toofan’ again in its new campaign?blur=25

Conceptualised by Leo Burnett, the new campaign celebrates the rejuvenated spirit of the season with Salman Khan and Thums Up’s new clarion call – “Toofan to sab ke ander hai, bas dhakkan hi to hatana hai”

exchange4media Staff Mar 15, 2014 10:27 AM

Creative leaders mentor young guns for tomorrow’s Portfolio Night?blur=25

It is extremely important for an idea to be creative. It should be crazy, noticeable and fresh, advise creative honchos

Twishy May 21, 2013 7:38 PM

Delhi on the lookout for the next creative young gun?blur=25

By hosting Portfolio Night for the first time in Delhi, the ad industry has realised the potential of the city emerging into a new world of ideas, innovation & creativity

Twishy May 10, 2013 8:27 PM

Delhi no longer in the creative hinterland?blur=25

Delhi is a fertile playing ground, with a lot of juicy brands that have helped the city in becoming the new creative destination

Twishy Feb 21, 2013 11:33 PM

Maaza positions brand around romance?blur=25

Maaza moves brand philosophy from ‘quirky’ to ‘love’. Leo Burnett has conceptualised new campaign ‘Har mausam love, har mausam aam’

Twishy Jan 29, 2013 8:03 PM