While media platforms covered every step of Facebook CEO Mark Zuckerberg's visit extensively & cheeringly, there has been some disappointment over controlled press interaction & pre-censored questions

exchange4media Staff 13-October-2014

The desi denim brand's latest TVC featuring Arjun Kapoor attempts to ride the star's appeal with women, but experts feel the commercial tries too hard to look "cool" and borrows heavily from the Axe campaign

Ankur Singh 13-October-2014

While media platforms covered every step of Facebook CEO Mark Zuckerberg's visit extensively & cheeringly, there has been some disappointment over controlled press interaction & pre-censored questions

exchange4media Staff 13-October-2014

While a shared economy is great news for society, an obsession with sharing could be taking away from the actual experience of products and services, says Vishnu Mohan, CEO, Havas Media Group, Asia Pacific

Collin Furtado 13-October-2014

"It was an unfortunate response and one which I deeply regret. Whatever the provocation, there is no excuse for me to have got into a scuffle," says Sardesai in a statement

exchange4media Staff 13-October-2014

As part of the association, LinTeractive would be handling online community management, web development, content development, and media duties for Woodland

exchange4media Staff 13-October-2014

With just 10 days to go for Diwali, this year looks sluggish on celebrity brand push

Ankur Singh 13-October-2014

ICC received 17 competitive bids from various broadcasters across different territories. While the final value of the rights fee agreed will not be disclosed, it is significantly in excess of ICC's previous commercial deals

exchange4media Staff 13-October-2014

"Bangalore Mirror did not receive commensurate commitment from advertisers. As a broadsheet, it will play far better in the mainstream newspaper advertising business," says Rahul Kansal, Executive President, Brand Function, BCCL

Deepa Balasubramanian 13-October-2014

Lok Sabha Elections, in many ways, heralded 'good times' for the OOH sector but the upcoming Maharashtra State Elections is a time for mixed feelings for OOH agencies

Abhinn Shreshtha 13-October-2014