Date-wise News
DD newsreader sacked for calling Chinese President Xi Jinping ‘Eleven’

An empanelled newsreader for Doordarshan has been debarred from service after reading Chinese president Xi Jinping’s name wrong

Abhinn Shreshtha Sep 20, 2014 7:39 PM

Dushyant Chopra returns to Grey Group as Creative Director (Art)

Chopra will be based in Grey Group’s Gurgaon office. During his first stint at Grey, Chopra had been actively involved in launch campaigns for Honda Brio and initiatives such as the India Bike Week for Fox Traveller

exchange4media Staff Sep 20, 2014 5:58 PM

‘Morning Challenge’ or ‘Moaning Challenge?’- HT’s comeback campaign against TOI

In a sarcasm-filled counter to TOI’s Morning Challenge, HT launches a campaign called ‘Moaning Challenge, The Curious Case of The Eternal Crybaby’

exchange4media Staff Sep 20, 2014 5:37 PM

Malayala Manorama’s Amit Mathew elected Chairman of ABC

Shashidhar Sinha, CEO - India, IPG Mediabrands, representing Advertising Agencies on the Council, has been elected as Deputy Chairman for 2014-15. Hormuzd Masani has been elected as Secretary General, while Mudra’s Madhukar Kamath is Hony Treasurer

exchange4media Staff Sep 20, 2014 5:13 PM

Fourth Estate adds Firstouch, M-AdCall, DLF New Gurgaon biz to its kitty

Fourth Estate, a boutique public relations advisory, has added three new clients, each one from Mumbai, Bangalore and Delhi – Firstouch, M-AdCall and DLF New Gurgaon

exchange4media Staff Sep 20, 2014 3:10 PM

Starcom Mediavest Group appoints Sue Frogley as Global Commercial Director

In the newly-created role, Frogley will work across all of SMG’s Global Network Clients, setting a strategic M&A vision and investment strategy. She joins SMG from Dentsu Aegis Media, where she was most recently President of Commercial Operations

exchange4media Staff Sep 20, 2014 1:34 PM

WPP to acquire creative & research agency from MCS Holding in Mongolia

The deal marks WPP's first acquisition in Mongolia, with the group now operating in 111 countries. Following the acquisition, the agency will be renamed Y&R Mongolia; its market research business will be affiliated to WPP's global research consultancy TNS

exchange4media Staff Sep 20, 2014 1:19 PM

Prasar Bharati issues list of official social media accounts

Prasar Bharati has decided to take the issue of miscreants creating fake accounts head on. The public service broadcaster has released a list of official Twitter handles and Facebook accounts of its various constituent bodies

exchange4media Staff Sep 20, 2014 11:37 AM

PayU refines its analytics into online buying behaviour

PayU India has launched a new version of its merchant facing dashboard, which aims to give a better understanding into consumers’ purchasing behaviour to a merchant

exchange4media Staff Sep 20, 2014 11:13 AM

Digitisation is on track, to be completed by 2016: Prakash Javadekar

The Govt’s digitisation drive is on track and the third phase of the digitisation drive will be completed by 2015, while the fourth phase will be completed by 2016, the I&B Minister has affirmed, adding “That’s what our commitment is”

exchange4media Staff Sep 20, 2014 10:55 AM

Big Bang Awards 2014: Major wins for Maxus, Saatchi & Saatchi Focus Network

Maxus took home the awards for Media, Digital, and Social Media Agencies of the Year. Saatchi & Saatchi Focus Network was named Creative Agency of the Year. Infosys was adjudged Client of the Year, winning across several categories

exchange4media Staff Sep 20, 2014 10:22 AM

Guest Column:  Three marketing primitives that demand change of weather

Marketing as a business discipline is replete with phrases & jargons that have lost their true meaning. Pankaj Korwar, Senior Manager- Corporate, The Hindu lists a few such key phrases & states why they need to be refreshed

Pankaj Korwar Sep 20, 2014 10:11 AM

Wellness in India is still an untapped market: Vivekanand Palaniappan

In a conversation with exchange4media, Vivekanand Palaniappan, Founder & Joint MD of Fitness One, underscores the importance of creating a secure space for women to work out, and shares his plans for 2014. Excerpts

Deepa Balasubramanian Sep 20, 2014 9:53 AM