Authors

Pankaj Korwar
guestcolumn@exchange4media.com @Pankaj Korwar

Guest Column: Three marketing primitives that demand change of weather

Guest Column: Three marketing primitives that demand change of weather?blur=25

Marketing as a business discipline is replete with phrases & jargons that have lost their true meaning. Pankaj Korwar, Senior Manager- Corporate, The Hindu lists a few such key phrases & states why they need to be refreshed

Pankaj Korwar Sep 20, 2014 10:11 AM