Puthran previously worked at the group head level in the media planning division of DDB Mudra and worked with clients such as Jyothi & BPCL

exchange4media Staff Aug 5, 2014 3:27 PM

The campaign invites viewers to contribute towards saving mother earth by planting a tree, adopting a tree or other activities such as car-pooling, switching off lights & saving water

exchange4media Staff Aug 5, 2014 3:03 PM

The minute that 'Urban Youth' gets hooked to Kabaddi, the nation will follow. Brands will recover their investments' worth within a few years. 22 million viewers for Pro Kabaddi League is an encouraging number, says Mandeep Malhotra, President DDB Mudra Group

Mandeep Malhotra Aug 5, 2014 10:09 AM

Airtel benefitting from the intense deserved or undeserved buzz around its new smartphone network commercial "Boss". Read the article to know more.

Priyanka Mehra Aug 5, 2014 10:06 AM

Print players across southern India have witnessed slower growth in revenues with impact of Election advertising & advertising from other sectors not meeting expectations. Industry experts are highly optimistic for higher revenues in the next quarter

Deepa Balasubramanian Aug 5, 2014 9:31 AM

While brand Airtel may be benefitting from the intense deserved or undeserved buzz and debate around its new smartphone network commercial 'Boss,' creative leaders stress

Priyanka Mehra Aug 5, 2014 9:29 AM

Industry sources confirm the agency bagged the account a month ago. The account size is pegged between Rs 40 to Rs 50 crore. Carat Media also bagged duties for MasterCard globally for all markets except Latin America in February this year on the back of a global pitch

Priyanka Mehra Aug 5, 2014 8:56 AM

Western UP has players like The Pioneer, Hindustan Times & The Tribune. Is TOI's entry set to generate more competition and stir up the print market?

Abid Hasan Aug 5, 2014 8:46 AM

Distributor has published ads for subscribers to question MSO for not putting Zee & Turner channels on a la carte. Hathway had also failed to pay the outstanding subscription fees at the rate of Rs.21.60 per subscriber, according to reports

exchange4media Staff Aug 5, 2014 8:10 AM

Viewers of English GECs in India have taken a shine to binge-watching, following their western counterparts. Can channels attract more viewership by leveraging this phenomenon

Collin Furtado Aug 5, 2014 8:09 AM

The minute that 'Urban Youth' gets hooked to Kabaddi, the nation will follow. Brands will recover their investments' worth within a few years. 22 million viewers for Pro Kabaddi League is an encouraging number, says Mandeep Malhotra, President DDB Mudra Group

Mandeep Malhotra Aug 5, 2014 8:05 AM

The agency will handle franchise & venue management of Big Bazaar's Pro Kabaddi League team, spearheading marketing communication and consulting on brand strategy and direction

exchange4media Staff Aug 5, 2014 8:02 AM

Prior to joining BARC, Ramgarhia was Chief Commercial Officer at ZEEL. In his new role, Ramgarhia will report into Partho Dasgupta, CEO of BARC INDIA

exchange4media Staff Aug 5, 2014 8:00 AM

Joshi is an industry veteran, who brings with her over 23 years of experience in Media Buying & Planning, Branded Content and Media Audit & Advisory. She has been Head of Media Buying at Fulcrum (Mindshare)

exchange4media Staff Aug 5, 2014 7:57 AM

Vidyasagar will lead South India operations of Endemol. Prior to joining Endemol, Vidyasagar was instrumental in setting up Big Synergy Media, South Operations as Business Director, South. Vidyasagar will report into Abhishek Rege, COO, Television, Endemol India

exchange4media Staff Aug 5, 2014 7:55 AM

The Times of India has fortified its presence in the Western Uttar Pradesh region with the launch of its four editions in Agra, Bareli, Meerut and Dehradun on Sunday, August 3, 2014

Abid Hasan Aug 5, 2014 7:53 AM

The agency will assist in developing the best strategic communication route for VIP Industries and create a stable, resounding image for its brands, including VIP, Carlton, Alfa, Aristocrat, Skybags and Caprese

exchange4media Staff Aug 5, 2014 7:51 AM