Date-wise News
Sudhir Puthran appointed as West Head Sales, Kasthuri Media?blur=25

Puthran previously worked at the group head level in the media planning division of DDB Mudra and worked with clients such as Jyothi & BPCL

exchange4media Staff Aug 5, 2014 3:27 PM

Over 10 Lakh saplings to be planted under ZEE Media’s My Earth My Duty campaign?blur=25

The campaign invites viewers to contribute towards saving mother earth by planting a tree, adopting a tree or other activities such as car-pooling, switching off lights & saving water

exchange4media Staff Aug 5, 2014 3:03 PM

Guest Column: Pro Kabaddi League will give sustained ROI to brands: Mandeep Malhotra?blur=25

The minute that 'Urban Youth' gets hooked to Kabaddi, the nation will follow. Brands will recover their investments' worth within a few years. 22 million viewers for Pro Kabaddi League is an encouraging number, says Mandeep Malhotra, President DDB Mudra Group

Mandeep Malhotra Aug 5, 2014 10:09 AM

Sexist or progressive? New Airtel ad creates serious buzz for the brand?blur=25

Airtel benefitting from the intense deserved or undeserved buzz around its new smartphone network commercial "Boss". Read the article to know more.

Priyanka Mehra Aug 5, 2014 10:06 AM

FY Q1 revenues were flat despite elections, say print players in the south?blur=25

Print players across southern India have witnessed slower growth in revenues with impact of Election advertising & advertising from other sectors not meeting expectations. Industry experts are highly optimistic for higher revenues in the next quarter

Deepa Balasubramanian Aug 5, 2014 9:31 AM

Sexist or progressive? New Airtel ad creates serious buzz for the brand?blur=25

While brand Airtel may be benefitting from the intense deserved or undeserved buzz and debate around its new smartphone network commercial 'Boss,' creative leaders stress

Priyanka Mehra Aug 5, 2014 9:29 AM

Dentsu Aegis Network's Carat Media bags media duties for MasterCard in India?blur=25

Industry sources confirm the agency bagged the account a month ago. The account size is pegged between Rs 40 to Rs 50 crore. Carat Media also bagged duties for MasterCard globally for all markets except Latin America in February this year on the back of a global pitch

Priyanka Mehra Aug 5, 2014 8:56 AM

Will TOI's launch of editions in Meerut, Bareli, Agra & Dehradun create a boom??blur=25

Western UP has players like The Pioneer, Hindustan Times & The Tribune. Is TOI's entry set to generate more competition and stir up the print market?

Abid Hasan Aug 5, 2014 8:46 AM

Taj Television & Hathway brawl over carriage deal; subscribers caught in the crossfire?blur=25

Distributor has published ads for subscribers to question MSO for not putting Zee & Turner channels on a la carte. Hathway had also failed to pay the outstanding subscription fees at the rate of Rs.21.60 per subscriber, according to reports

exchange4media Staff Aug 5, 2014 8:10 AM

Binge-watching fever spreads on English GECs?blur=25

Viewers of English GECs in India have taken a shine to binge-watching, following their western counterparts. Can channels attract more viewership by leveraging this phenomenon

Collin Furtado Aug 5, 2014 8:09 AM

Guest Column: Pro Kabaddi League will give sustained ROI to brands: Mandeep Malhotra?blur=25

The minute that 'Urban Youth' gets hooked to Kabaddi, the nation will follow. Brands will recover their investments' worth within a few years. 22 million viewers for Pro Kabaddi League is an encouraging number, says Mandeep Malhotra, President DDB Mudra Group

Mandeep Malhotra Aug 5, 2014 8:05 AM

DDB MudraMax ties up with Pro Kabaddi League's Bengal Warriors?blur=25

The agency will handle franchise & venue management of Big Bazaar's Pro Kabaddi League team, spearheading marketing communication and consulting on brand strategy and direction

exchange4media Staff Aug 5, 2014 8:02 AM

ZEEL's Romil Ramgarhia joins BARC as Chief Business Officer?blur=25

Prior to joining BARC, Ramgarhia was Chief Commercial Officer at ZEEL. In his new role, Ramgarhia will report into Partho Dasgupta, CEO of BARC INDIA

exchange4media Staff Aug 5, 2014 8:00 AM

Dentsu Aegis Network ropes in Harsha Joshi as EVP - Group Trading?blur=25

Joshi is an industry veteran, who brings with her over 23 years of experience in Media Buying & Planning, Branded Content and Media Audit & Advisory. She has been Head of Media Buying at Fulcrum (Mindshare)

exchange4media Staff Aug 5, 2014 7:57 AM

Endemol India appoints Ashok Vidyasagar as Senior Vice President?blur=25

Vidyasagar will lead South India operations of Endemol. Prior to joining Endemol, Vidyasagar was instrumental in setting up Big Synergy Media, South Operations as Business Director, South. Vidyasagar will report into Abhishek Rege, COO, Television, Endemol India

exchange4media Staff Aug 5, 2014 7:55 AM

TOI launches editions in Agra, Bareli, Meerut, Dehradun?blur=25

The Times of India has fortified its presence in the Western Uttar Pradesh region with the launch of its four editions in Agra, Bareli, Meerut and Dehradun on Sunday, August 3, 2014

Abid Hasan Aug 5, 2014 7:53 AM

LinOpinion GH wins communications mandate for VIP Industries?blur=25

The agency will assist in developing the best strategic communication route for VIP Industries and create a stable, resounding image for its brands, including VIP, Carlton, Alfa, Aristocrat, Skybags and Caprese

exchange4media Staff Aug 5, 2014 7:51 AM