Youth Quotient: "Just do it smartly"

I just want to be the best possible version of me at all times & want to be remembered for the problems that became solutions & the unattainable that became a reality, says Disha's Tusha Daga

by Deepa Balasubramanian
Published - Jan 29, 2014 8:36 AM Updated: Jan 29, 2014 8:36 AM
Youth Quotient: "Just do it smartly"

Tusha Daga started her career at IMRB International. After four years with IMRB, she moved on to Brainstorm Innovations and Research, where she was the Insights Director for three years.

Currently, she is working with Disha Communications as Manager, Research and Planning. In conversation with exchange4media, Daga speaks at length about what she loves about her job, her ambition and more…

How does your work day look like?
A typical day will be arriving at office around 10 am and checking my mails. Usually there will be a bunch of old jobs, presentations or reports that need attention. These will be given priority due to the deadlines that have to be met. Sometimes, along with these old jobs a few new ones will turn up, which will lead to a creative meeting and a brainstorming session. On an ideal day, without any backlog of jobs, this should sail smoothly, but a bad day will require prioritising every minute job, even the smallest correction, due to either shortage of hands or excess work.

What excites you the most about your work?
What excites me the most about my work is that there is always something new to be done every day. My work profile requires managing both new accounts as well as the existing clients. Before any job, we need to cull out the market information. Market research, in general, is cool. Sometimes it’s really a cool study or some fascinating data and sometimes it’s an exciting new approach to market research.

What is that one thing that you love to do apart from your daily work?
It’s really hard to name one thing. I guess I am like every other person outside work. I enjoy a good book and always manage to catch at least two movies a week. If not movies, I am also an avid theatre person.

Which is that one project you are proud to have associated with?
No single project really comes to my mind. I guess, I’m proud of all the work I’ve done and I am proud to be associated with all my clients.

What is your life’s philosophy towards work?
I would like to say: Just do it smartly.

Do you believe in working towards awards or creating an award winning project?
I guess some people do find it inspiring to work towards winning an award. But, I truly like what I do, so it’s not really about the award for me.

Who is that one person whom you look up to?
I don’t really have one role model in life. I just want to be the best possible version of me at all times.

Brand that you love the most and would like to be a part of …
Believe it or not, there is one thing I love more than my work – learning. I love learning and I want to learn from the best. Hence, my dream company would be KPMG.

If you wouldn’t have been where you are, what would you think you would be doing?
If not research, I would have loved to be a junior school teacher. This is because I love to get along with children. I would love to feel the energy and the power of these little kids.

Where do you see yourself five years down the line?
In five years, I hope to be in a role that impacts and contributes to my company. I am interested in a creative and challenging work environment that will best utilise my research and problem solving skills. I hope that my background in research will add to my growth and success. As I grow in my incoming and subsequent roles, I hope to bring others up the ladder and provide to the personal and professional growth of the junior team members. I want to be the employee who is remembered for the problems that became solutions and the unattainable became a reality. Maybe, I will be somewhere in between. But I will be positioned as a long term and valued employee. That’s where I want to be.

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