Date-wise News
Guest Column: Branded content must be 'discoverable', not forced upon consumers?blur=25

When executed well, creating branded video content that's not just a TV ad helps to establish a more authentic relationship with consumers through sight, sound and motion, says Arnab Mitra, Co-founder & MD, LIQVD Asia

Arnab Mitra Mar 14, 2014 9:40 AM

What drives content in Southern GECs??blur=25

Fiction continues to drive the GECs in the South, but the balance in terms of genre offering is being restored as GECs are toying with more non-fiction offerings, say industry experts

Deepa Balasubramanian Mar 14, 2014 9:14 AM

Bata launches brand new 'Where Life Meets Style' marketing campaign?blur=25

The campaign features a 360-degree multimedia integration of TV commercial, radio, cinema, print, innovative outdoor, events, promotions and digital platforms

exchange4media Staff Mar 14, 2014 9:10 AM

Big Bazaar flexes its marketing muscles?blur=25

The hyper market chain has rolled out 52 TVCs, conceptualised by DDB Mudra Group, one for each week of the year, highlighting how Big Bazaar products make India more beautiful

exchange4media Staff Mar 14, 2014 9:03 AM

First Cannes Lions jury members named?blur=25

Jury members for Titanium & Integrated, Press, Outdoor, Radio and Film Craft have been named. Prasoon Joshi is Jury President, Titanium & Integrated Lions. Malvika Mehra, Tista Sen, Tapas Sen & Abhijit Chaudhuri are the jury members from India

exchange4media Staff Mar 14, 2014 8:52 AM

Video: I must entertain an offer that is attractive for my shareholders - Michael I Roth?blur=25

We have the size, scale & expertise. The only issue is our share price & we have a duty towards our shareholders to entertain any offer that potentially comes into being, says the Chairman & CEO of Interpublic

Twishy Mar 14, 2014 8:42 AM

Star bets big on 'Satyamev Jayate'; marketers remain optimistic?blur=25

Season 2 of the iconic show has been well received & Star Plus expects that it will serve the purpose it has been launched for. Meanwhile, marketers expect the build-up to eventually happen, given the show's popularity

Abhinav Trivedi Mar 14, 2014 8:32 AM

TV 3.1: Value chain needs to improve, say experts?blur=25

According to industry experts, with time, content over various platforms will serve customised needs of the audiences, hence, broadcasters need to be prepared for a new set of changes

Abhinav Trivedi Mar 14, 2014 8:17 AM

Ad cap case: Next hearing in Delhi HC on May 6?blur=25

There is some further respite for broadcasters as the HC has fixed the next date for hearing in the 10+2 ad cap case on May 6. In its Dec 2013 hearing, the HC had given temporary relief of around three months to broadcasters

Abid Hasan Mar 14, 2014 7:49 AM

Week 10 ratings: Star Plus rides the 'Satyamev Jayate 2' wave?blur=25

The Aamir Khan-hosted show helped boost Star Plus' viewership to 717 million TVTs in Week 10. On the other hand, Sony TV slipped back to the No. 6 position

exchange4media Staff Mar 14, 2014 7:47 AM