Date-wise News

When executed well, creating branded video content that's not just a TV ad helps to establish a more authentic relationship with consumers through sight, sound and motion, says Arnab Mitra, Co-founder & MD, LIQVD Asia

Arnab Mitra 14-March-2014

Fiction continues to drive the GECs in the South, but the balance in terms of genre offering is being restored as GECs are toying with more non-fiction offerings, say industry experts

Deepa Balasubramanian 14-March-2014

The campaign features a 360-degree multimedia integration of TV commercial, radio, cinema, print, innovative outdoor, events, promotions and digital platforms

exchange4media Staff 14-March-2014

The hyper market chain has rolled out 52 TVCs, conceptualised by DDB Mudra Group, one for each week of the year, highlighting how Big Bazaar products make India more beautiful

exchange4media Staff 14-March-2014

Jury members for Titanium & Integrated, Press, Outdoor, Radio and Film Craft have been named. Prasoon Joshi is Jury President, Titanium & Integrated Lions. Malvika Mehra, Tista Sen, Tapas Sen & Abhijit Chaudhuri are the jury members from India

exchange4media Staff 14-March-2014

We have the size, scale & expertise. The only issue is our share price & we have a duty towards our shareholders to entertain any offer that potentially comes into being, says the Chairman & CEO of Interpublic

Twishy 14-March-2014

Season 2 of the iconic show has been well received & Star Plus expects that it will serve the purpose it has been launched for. Meanwhile, marketers expect the build-up to eventually happen, given the show's popularity

Abhinav Trivedi 14-March-2014

According to industry experts, with time, content over various platforms will serve customised needs of the audiences, hence, broadcasters need to be prepared for a new set of changes

Abhinav Trivedi 14-March-2014

There is some further respite for broadcasters as the HC has fixed the next date for hearing in the 10+2 ad cap case on May 6. In its Dec 2013 hearing, the HC had given temporary relief of around three months to broadcasters

Abid Hasan 14-March-2014

The Aamir Khan-hosted show helped boost Star Plus' viewership to 717 million TVTs in Week 10. On the other hand, Sony TV slipped back to the No. 6 position

exchange4media Staff 14-March-2014

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