Authors

Arnab Mitra
guestcolumn@exchange4media.com @Arnab Mitra

Guest Column: Branded content must be 'discoverable', not forced upon consumers

Guest Column: Branded content must be 'discoverable', not forced upon consumers?blur=25

When executed well, creating branded video content that's not just a TV ad helps to establish a more authentic relationship with consumers through sight, sound and motion, says Arnab Mitra, Co-founder & MD, LIQVD Asia

Arnab Mitra Mar 14, 2014 9:40 AM

Guest Column: There is nothing called digital media

Guest Column: There is nothing called digital media?blur=25

“By referencing changes around us as social, digital or new-age media, we limit the perspective & reach of our ideas,” says Arnab Mitra of LIQVD ASIA

Arnab Mitra Feb 21, 2013 8:20 PM