Date-wise News
Election ad spends beef up news broadcasters' coffers during Q1 FY15

The Lok Sabha Elections pumped up the revenues for the broadcasters in Q1 FY15, though many consider June to be a slack month. Q2 is being eyed with some apprehension as it is considered to be a difficult quarter

Abid Hasan Jul 23, 2014 9:27 AM

DTH operators file complaint against cable operators for jamming signals in Mumbai

DOAOI has written to PMO, TRAI, DoT, Home Ministry & Mumbai police saying jammers were used to disrupt signals & can be a potential security threat. Incidents occurred during FIFA World Cup matches & came to light after subscriber complaints in Mumbai

Collin Furtado Jul 23, 2014 9:08 AM

Facebook-Zipdial's 'Missed Call' format is witnessing success:  Valerie R Wagoner

Brands that have used 'Missed Call' format and achieved positive results include Coca-Cola (Coke Studio), L'Oreal (Garnier Men), P&G (Gillette), Mondelez (Cadbury Dairy Milk), Disney Channel and Nestle, says Valerie R Wagoner, Founder & CEO, ZipDial

Deepa Balasubramanian Jul 23, 2014 8:40 AM

MSM Motion Pictures appoints Vivek Krishnani as SVP, Marketing & Revenue

Prior to this, Krishnani was with Fox Star Studios India, where he was Head of Distribution, Marketing and Syndication and was instrumental in setting up the India team

Collin Furtado Jul 23, 2014 8:34 AM

Dish TV reports Q1 FY15 total revenues of Rs 6,407 mn on back of strong subscription

Dish TV has reported Q1 FY 2015 standalone subscription revenues & total operating revenues of Rs 5,886 mn & Rs 6,407 mn, respectively. The DTH operator added 332,000 net subscribers during Q1

exchange4media Staff Jul 23, 2014 8:25 AM

TAM launches 'TAM India' mobile app for subscribers

'TAM India' mobile app will provide quick & easy access to top line weekly TV viewership data. App will give a quick snapshot of different TV channel genres, markets, programs and new promotables

exchange4media Staff Jul 23, 2014 8:23 AM

Digital Market Asia redefines 'Connections' with Socialathon 2014

The theme 'What the Connections Mean' aims to take social media marketing to a level where investing in social media translates to moving business units. Best work from APAC will be honoured through 'Socialathon Awards'

exchange4media Staff Jul 23, 2014 8:14 AM

Evolving advertising landscape: Digital matches strength with TV

Digital media is posing the biggest challenge to TV advertising. The next five years will see the two mediums co-exist, with digital eventually taking the centre stage

Ankur Singh Jul 23, 2014 8:09 AM

All advtg will be digital & all digital advtg will be programmatic: Brian Lesser

Programmatic buying may be relatively small in India right now but it could be one of those markets which does not go through an adolescence period and directly transitions into the maturity phase, says Brian Lesser, Global CEO, Xaxis

Abhinn Shreshtha Jul 23, 2014 8:00 AM

TV channels broadening reach through mobile apps

Special mobile apps have been recently introduced to increase the level of engagement beyond 30 minutes to one-hour slots. Industry experts feel these apps have made

Collin Furtado Jul 23, 2014 3:05 AM