Date-wise News
Twine Digital completes one year of operation

Today Twine Digital is serving over 75 clients and helping them to achieve their digital objective

exchange4media Staff Oct 20, 2014 4:16 PM

Contract wins creative duties for Portea Medical

The business, which comes on the back of a multi-agency pitch, will be handled out of the agency's Bangalore office

exchange4media Staff Oct 20, 2014 1:27 PM

Epica awards is drawing top quality entries from India

The only prize judged by journalists working for marketing and communications titles, the awards showcase top-notch and cutting-edge work by international and Indian advertising professionals

Priyanka Mehra Oct 20, 2014 9:08 AM

Advertising for other parties only managed to dent the BJP sweep: Sam Balsara

The party's election wins have proved that media can move mountains, but with the caveat - you need a good product for advertising to work, says Balsara, CMD Madison Media, that handled BJP's media duties

Priyanka Mehra Oct 20, 2014 9:04 AM

Guest Column: Broadcasters need to function like FMCG companies to drive consumption of channels

The recent imbroglio between a large MSO and largest network should prompt a restructuring of the business, says Atul Pande, Executive Director - SPORTZLIVE

Atul Pande Oct 20, 2014 8:51 AM

Guest Column: The big social media lesson for Flipkart

It is all about instant karma on social media where the e-commerce player's reputation was shred to bits by disgruntled and vocal consumers, says Bhavani Giddu, CEO, Footprint Global

Bhavani Giddu Oct 20, 2014 8:13 AM

Havas Media India awarded Integrated Media Duties of Assetz

The group is in the business of real estate development and business portfolio management developing projects across residential, commercial and mixed-used asset classes in India

exchange4media Staff Oct 20, 2014 8:11 AM

Repucom to represent all major sports leagues in India

Key leagues in India including cricket, hockey, football, kabbadi, badminton, golf and all major marathons are now working with Repucom

exchange4media Staff Oct 20, 2014 8:06 AM

Publishers optimistic about OneIndia's future

It has been only six months since leading media houses launched the advertising initiative, and One India is already showing healthy signs of growth, say stakeholders

Abid Hasan Oct 20, 2014 8:04 AM

Telangana MSOs face MIB heat for not reinstating TV9 channel

TDSAT has asked the MIB to cancel the licenses of all MSOs for failing to follow its directions to carry TV9 news channel, which was taken off air on June 16 following the CM satire controversy

Deepa Balasubramanian Oct 20, 2014 8:01 AM

MIB still dragging feet over Phase III announcement

The radio sector's three-year wait for Phase III is unlikely to get over soon. Though a verbal agreement has been reached, the MIB is yet to sign off on the process

Abhinn Shreshtha Oct 20, 2014 7:56 AM

Jinendra Kumar Jain,  , Jain TV Group

The big monopoly houses in Indian cable industry have been offering resistance at every step of our journey. The big players thrive on the weaknesses of the small operators while our strategy is based on their empowerment. Many of these small LCOs are not highly educated and don’t fully understand the DAS regulations and matters related to taxation, etc. But they have made money by setting up their networks. At times they succumb to the pressure tactics and allurements of the big players but the history of the cable trade has shown that they don’t want to lose the control of their networks and of their customers.

exchange4media Staff Oct 20, 2014 12:00 AM

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