NBA Jam powered by Jabong.com, a touring college basketball and youth festival, will travel to a record 16 cities in India, up from four last year

exchange4media Staff Sep 19, 2014 6:37 PM

Joy will continue to be based in Delhi and will report to Bobby Pawar, Chief Creative Officer, Publicis South Asia

exchange4media Staff Sep 19, 2014 6:15 PM

With the acquisition, Nielsen strengthens its portfolio in India by combining its information and insights capabilities with Indicus’ focus on analytic solutions that provide economic & consumer insights at various granular levels

exchange4media Staff Sep 19, 2014 5:52 PM

Teny will directly report to Smita Jatia, Managing Director, McDonald’s India (West & South). He brings with him seventeen years of extensive experience in the field of brand management, strategic planning, and advertising

exchange4media Staff Sep 19, 2014 5:13 PM

The Chennai-based salon chain has roped in Kareena Kapoor as brand ambassador, hopes to create more job opportunities for women entrepreneurs by changing their perception towards the salon business, says C K Kumaravel, CEO and Co-founder

Deepa Balasubramanian Sep 19, 2014 9:32 AM

The Indian Languages Newspapers Association also reiterated its demand for transparent and equal distribution of government ads at its 73rd AGM

exchange4media Staff Sep 19, 2014 8:42 AM

Indians living outside India will now be able to watch their favourite TV content from ‘back home’ on their Smart TVs

exchange4media Staff Sep 19, 2014 8:40 AM

The Indian Newspaper Society said it would resist attempts at harassing member publication; joins NBA and Editors Guild in its objections to Rao's statement that he would "bury" the "media"

exchange4media Staff Sep 19, 2014 8:27 AM

Rediffusion Y&R had undergone a rocky phase in 2010. Since then, the 40-year-old agency has spent the better part of its resource in rebranding and re inventing itself. The effort seems to be paying off

Ankur Singh Sep 19, 2014 8:22 AM

The Bollywood news and entertainment channel will now give way to a music channel that aims to leverage the currency brand Bindass enjoys with the youth

Collin Furtado Sep 19, 2014 8:21 AM

The influential social media consultant spoke to exchange4media about what brands should avoid doing on social media, the importance of being creative and inspiring humanity

Abhinn Shreshtha Sep 19, 2014 8:18 AM

Colors and Sony Pal were the only major gainers during the week that saw declines or just marginal gains for other channels

exchange4media Staff Sep 19, 2014 8:15 AM