Date-wise News
Punto Evo's #MoreInteresting ad: Cliches masquerading as 'interesting?'

While Punto Evo attempts to make things "interesting" for its buyers with its new ad campaign taglined 'Life just became more interesting,' ironically, the end result is dangerously

Ankur Singh Aug 22, 2014 11:25 PM

HBO premieres Man Of Steel as Movie of the Year

HBO has planned a 360 degree marketing campaign comprising print, radio, outdoor, on-ground as well as social & digital mediums, to maximize visibility across its target viewers

exchange4media Staff Aug 22, 2014 3:40 PM

Sony MAX roles out 'No Talkies,' dumb charade competition for media agencies

The event which will culminate in Mumbai, seeks to find the film buff in media agencies, buyers and planners across Mumbai, Delhi and Bengaluru

exchange4media Staff Aug 22, 2014 3:19 PM

Bhawana Somaaya appointed Entertainment Editor, BIG FM

In her role as entertainment editor, Somaaya will be an integral part of the think-tank for all entertainment related shows and activities of the business

exchange4media Staff Aug 22, 2014 3:17 PM

NDTV Prime is official broadcast partner for The Delhi Brand Summit 2014

This is the fourth edition of The Delhi Brand Summit. Scheduled for August 22, this year's conference will see leading marketers discuss the future of marketing

exchange4media Staff Aug 22, 2014 10:43 AM

Print players cold to IRS 2013 revalidation?

Citing anomalies that remain in the audited Survey and labelling it as irrelevant, members of the print industry insist the lifting of the abeyance makes no difference to their

Deepa Balasubramanian and Abid Hassan Aug 22, 2014 8:53 AM

Govt writes to radio operators, accepts TRAI's recommendations

Written communication from I&B ministry to AROI says TRAI's recommendations for Phase III migration will be accepted. Radio industry waits for public announcement; invitations for technical bids likely to go out next week

Abhinn Shreshtha Aug 22, 2014 8:49 AM

Marketers welcome IRS 2013 data with a pinch of doubt

The revalidation of the IRS 2013 data may help bring some advertisers back to the print medium, but the frequent controversies over its accuracy may have dented its credibility, say experts

Abhinn Shreshtha and Collin Furtado Aug 22, 2014 8:28 AM

Guest Column: IRS 2013 is dead: Long live the IRS

If MRUC had agreed that the results were wrong, it would have raised questions on all its past and present figures which would have been suicidal but returning with 'All is well' verdict is most likely not acceptable to publishers & another legal opinion may be sought, says Sanjeev Kotnala, Head Catalyst, P1P2Solutions

Sanjeev Kotnala Aug 22, 2014 8:20 AM

Digital will be driven by non-inventory led & content integrated ad propositions: Debashish Ghosh

"Viewers may skip True View ads or swap channels to avoid ads but integrated content propositions will not go unnoticed. We are talking to Coke & Micromax and creating currency," says Debashish Ghosh, CEO, India.com and Zee Digital Network

Collin Furtado Aug 22, 2014 8:16 AM

TV channels in Kerala leverage Onam to increase viewership

In a bid to make the most of the festival of Onam, Asianet, Kairali TV, Sun TV & Kappa TV, are wooing viewers and advertisers alike with a delectable programming line-up.

Deepa Balasubramanian Aug 22, 2014 8:11 AM

The Huffington Post partners with Times Group to launch Huffington Post India

The English-language website will combine The Huffington Post's news and blogging platform with the local expertise and reach of The Times of India Group, targeting India's rapidly expanding Internet user base

exchange4media Staff Aug 22, 2014 8:08 AM

ITV Network elevates Rahul Shivshankar as Editor in Chief

Shivshankar, who joined the network in September 2013 in the capacity of Managing Editor, has been instrumental in redefining NewsX’s approach to daily news coverage

exchange4media Staff Aug 22, 2014 8:07 AM

ENIL elevates Hitesh Sharma as Executive President & Mahesh Shetty as COO

Erstwhile COO, Sharma will now look after Phase III expansion program of the company & other strategic growth areas. Shetty will look after the current radio business. Sharma and Shetty will assume their new roles with immediate effect

exchange4media Staff Aug 22, 2014 8:05 AM

Week 33 ratings: Zee TV sees maximum gains; Sony's loss is Sab TV's gain

As per data sourced from TAM subscribers, Week 33 saw Zee TV surge ahead with a huge gain of 38 million GVTs. Colors is the only other channel apart from Zee TV that saw a huge rise in ratings this week

Collin Furtado Aug 22, 2014 8:03 AM

Jagran recommends inducting Anita Nayyar, Punita Sinha, Jayant Davar, Ravi Sardana as Independent Directors

The Jagran Prakashan Board has recommended appointing Anita Nayyar, Dr Punita Kumar Sinha, Jayant Davar and Ravi Sardana as Independent Directors in the ensuing Annual General Meeting

exchange4media Staff Aug 22, 2014 8:02 AM

Webchutney's Saket Vaidya joins Indigo Consulting as Regional Head, North

Vaidya put in his papers as COO of Webchutney after a stint of eight years. In his new role, he will be involved in growing Indigo Consulting's client base in North India

exchange4media Staff Aug 22, 2014 7:58 AM