While Punto Evo attempts to make things "interesting" for its buyers with its new ad campaign taglined 'Life just became more interesting,' ironically, the end result is dangerously

Ankur Singh Aug 22, 2014 11:25 PM

HBO has planned a 360 degree marketing campaign comprising print, radio, outdoor, on-ground as well as social & digital mediums, to maximize visibility across its target viewers

exchange4media Staff Aug 22, 2014 3:40 PM

The event which will culminate in Mumbai, seeks to find the film buff in media agencies, buyers and planners across Mumbai, Delhi and Bengaluru

exchange4media Staff Aug 22, 2014 3:19 PM

In her role as entertainment editor, Somaaya will be an integral part of the think-tank for all entertainment related shows and activities of the business

exchange4media Staff Aug 22, 2014 3:17 PM

This is the fourth edition of The Delhi Brand Summit. Scheduled for August 22, this year's conference will see leading marketers discuss the future of marketing

exchange4media Staff Aug 22, 2014 10:43 AM

Citing anomalies that remain in the audited Survey and labelling it as irrelevant, members of the print industry insist the lifting of the abeyance makes no difference to their

Deepa Balasubramanian and Abid Hassan Aug 22, 2014 8:53 AM

Written communication from I&B ministry to AROI says TRAI's recommendations for Phase III migration will be accepted. Radio industry waits for public announcement; invitations for technical bids likely to go out next week

Abhinn Shreshtha Aug 22, 2014 8:49 AM

The revalidation of the IRS 2013 data may help bring some advertisers back to the print medium, but the frequent controversies over its accuracy may have dented its credibility, say experts

Abhinn Shreshtha and Collin Furtado Aug 22, 2014 8:28 AM

If MRUC had agreed that the results were wrong, it would have raised questions on all its past and present figures which would have been suicidal but returning with 'All is well' verdict is most likely not acceptable to publishers & another legal opinion may be sought, says Sanjeev Kotnala, Head Catalyst, P1P2Solutions

Sanjeev Kotnala Aug 22, 2014 8:20 AM

"Viewers may skip True View ads or swap channels to avoid ads but integrated content propositions will not go unnoticed. We are talking to Coke & Micromax and creating currency," says Debashish Ghosh, CEO, India.com and Zee Digital Network

Collin Furtado Aug 22, 2014 8:16 AM

In a bid to make the most of the festival of Onam, Asianet, Kairali TV, Sun TV & Kappa TV, are wooing viewers and advertisers alike with a delectable programming line-up.

Deepa Balasubramanian Aug 22, 2014 8:11 AM

The English-language website will combine The Huffington Post's news and blogging platform with the local expertise and reach of The Times of India Group, targeting India's rapidly expanding Internet user base

exchange4media Staff Aug 22, 2014 8:08 AM

Shivshankar, who joined the network in September 2013 in the capacity of Managing Editor, has been instrumental in redefining NewsX’s approach to daily news coverage

exchange4media Staff Aug 22, 2014 8:07 AM

Erstwhile COO, Sharma will now look after Phase III expansion program of the company & other strategic growth areas. Shetty will look after the current radio business. Sharma and Shetty will assume their new roles with immediate effect

exchange4media Staff Aug 22, 2014 8:05 AM

As per data sourced from TAM subscribers, Week 33 saw Zee TV surge ahead with a huge gain of 38 million GVTs. Colors is the only other channel apart from Zee TV that saw a huge rise in ratings this week

Collin Furtado Aug 22, 2014 8:03 AM

The Jagran Prakashan Board has recommended appointing Anita Nayyar, Dr Punita Kumar Sinha, Jayant Davar and Ravi Sardana as Independent Directors in the ensuing Annual General Meeting

exchange4media Staff Aug 22, 2014 8:02 AM

Vaidya put in his papers as COO of Webchutney after a stint of eight years. In his new role, he will be involved in growing Indigo Consulting's client base in North India

exchange4media Staff Aug 22, 2014 7:58 AM