Date-wise News

While Punto Evo attempts to make things "interesting" for its buyers with its new ad campaign taglined 'Life just became more interesting,' ironically, the end result is dangerously
Ankur Singh Aug 22, 2014 11:25 PM

This is the fourth edition of The Delhi Brand Summit. Scheduled for August 22, this year's conference will see leading marketers discuss the future of marketing
e4m Desk Aug 22, 2014 10:43 AM

Citing anomalies that remain in the audited Survey and labelling it as irrelevant, members of the print industry insist the lifting of the abeyance makes no difference to their
Deepa Balasubramanian and Abid Hassan Aug 22, 2014 8:53 AM

Written communication from I&B ministry to AROI says TRAI's recommendations for Phase III migration will be accepted. Radio industry waits for public announcement; invitations for technical bids likely to go out next week
Abhinn Shreshtha Aug 22, 2014 8:49 AM

The revalidation of the IRS 2013 data may help bring some advertisers back to the print medium, but the frequent controversies over its accuracy may have dented its credibility, say experts
Abhinn Shreshtha and Collin Furtado Aug 22, 2014 8:28 AM

If MRUC had agreed that the results were wrong, it would have raised questions on all its past and present figures which would have been suicidal but returning with 'All is well' verdict is most likely not acceptable to publishers & another legal opinion may be sought, says Sanjeev Kotnala, Head Catalyst, P1P2Solutions
Sanjeev Kotnala Aug 22, 2014 8:20 AM

"Viewers may skip True View ads or swap channels to avoid ads but integrated content propositions will not go unnoticed. We are talking to Coke & Micromax and creating currency," says Debashish Ghosh, CEO, India.com and Zee Digital Network
Collin Furtado Aug 22, 2014 8:16 AM

In a bid to make the most of the festival of Onam, Asianet, Kairali TV, Sun TV & Kappa TV, are wooing viewers and advertisers alike with a delectable programming line-up.
Deepa Balasubramanian Aug 22, 2014 8:11 AM

As per data sourced from TAM subscribers, Week 33 saw Zee TV surge ahead with a huge gain of 38 million GVTs. Colors is the only other channel apart from Zee TV that saw a huge rise in ratings this week
Collin Furtado Aug 22, 2014 8:03 AM