Date-wise News

While the I&B Ministry puts the digitisation coverage at 89%, there are still some pockets of resistance where digitisation process is under the cloud

Shanta Saikia 31-October-2012

Shakeel Sayed has been roped in as General Manager - Media Services to bolster the agency’s buying and media services capabilities

exchange4media Staff 31-October-2012

The COO of Ten Sports talks about why he will remain a TV purist and abhor any movement to small devices

Sanjay Raina 31-October-2012

Based out of Mumbai, Wrider will lead DisneyUTV Digital’s Game Design team and will be responsible for developing new IPs

exchange4media Staff 31-October-2012

Industry experts find the India TVC a little confusing and say it needs a couple of views before the message comes across

Twishy 31-October-2012

The company has a comprehensive media strategy in place involving print, radio, social media & region-specific media vehicles

Shanta Saikia 31-October-2012

In what is being seen as one of the most hotly contested pitches, GoAir will begin its hunt for creative partner today

exchange4media Staff 31-October-2012

Storyboard Brand Communication, the second agency of Milestone Brandcom, will handle the account

Priyanka Nair 31-October-2012

One cannot create a successful campaign from day one, but can systematically work towards it, says the Founder & CEO of MindShift Interactive

Saloni Surti 31-October-2012

Admitting that regulations may be divorced from business, TRAI Chairman Dr Rahul Khullar advises on how to prepare for the digital future

Noor Fathima Warsia 31-October-2012

The idea of ‘Real life mein aisa hota hai kya’ is not very fresh, but the ads have catered to the basic brief, say experts

Deepa Balasubramanian 31-October-2012

“Reach is of higher significance than viewership numbers,” says the Business Head of AXN Networks, India

Synjini Nandi 31-October-2012

“A tremendous opportunity lies with today’s connected eco-system,” feel industry experts

Twishy 31-October-2012

Sakhuja’s last assignment was with Publicis Capital as AVP, Client Servicing. She will be working closely with Everest Delhi COO Naveen Saraswat

exchange4media Staff 31-October-2012

As Associate VP – Investments, Vohra’s mandate includes heading buying for MPG Delhi with additional responsibility of Bangalore and Kolkata

exchange4media Staff 31-October-2012

The award was won for Cadbury Dairy Milk’s seven-year long ‘Kuch Meetha Ho Jaaye’ campaign. The campaign also won a special award for ‘Best Use of Insight’

exchange4media Staff 31-October-2012

Acquisition continues Disney’s strategic focus on creating and monetising the world’s best branded content, innovative technology and global growth

exchange4media Staff 31-October-2012

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