Date-wise News
Stocktaking in 4 metros on digitisation eve

While the I&B Ministry puts the digitisation coverage at 89%, there are still some pockets of resistance where digitisation process is under the cloud

Shanta Saikia Oct 31, 2012 11:47 PM

OAP strengthens its media services with new hire

Shakeel Sayed has been roped in as General Manager - Media Services to bolster the agency’s buying and media services capabilities

exchange4media Staff Oct 31, 2012 9:36 PM

Guest Column: Keep my TV on – Sanjay Raina

The COO of Ten Sports talks about why he will remain a TV purist and abhor any movement to small devices

Sanjay Raina Oct 31, 2012 9:13 PM

DisneyUTV Digital appoints Paul Wrider as Director, Game Design

Based out of Mumbai, Wrider will lead DisneyUTV Digital’s Game Design team and will be responsible for developing new IPs

exchange4media Staff Oct 31, 2012 8:55 PM

Windows 8 campaign is youthful but not charming

Industry experts find the India TVC a little confusing and say it needs a couple of views before the message comes across

Twishy Oct 31, 2012 8:49 PM

Word-of-mouth push for Star Dental’s India foray

The company has a comprehensive media strategy in place involving print, radio, social media & region-specific media vehicles

Shanta Saikia Oct 31, 2012 8:19 PM

GoAir’s creative pitch commences

In what is being seen as one of the most hotly contested pitches, GoAir will begin its hunt for creative partner today

exchange4media Staff Oct 31, 2012 8:05 PM

Milestone Brandcom bags Uninor

Storyboard Brand Communication, the second agency of Milestone Brandcom, will handle the account

Priyanka Nair Oct 31, 2012 7:55 PM

Set a benchmark & then work backwards: Zafar Rais

One cannot create a successful campaign from day one, but can systematically work towards it, says the Founder & CEO of MindShift Interactive

Saloni Surti Oct 31, 2012 7:54 PM

"Focus on convergence, IPR & price-sensitivity to grow"

Admitting that regulations may be divorced from business, TRAI Chairman Dr Rahul Khullar advises on how to prepare for the digital future

Noor Fathima Warsia Oct 31, 2012 7:50 PM

Myntra’s new ad carries forward the convenience peg

The idea of ‘Real life mein aisa hota hai kya’ is not very fresh, but the ads have catered to the basic brief, say experts

Deepa Balasubramanian Oct 31, 2012 7:41 PM

Quick five with AXN India’s Sunil Punjabi

“Reach is of higher significance than viewership numbers,” says the Business Head of AXN Networks, India

Synjini Nandi Oct 31, 2012 7:15 PM

Convergence will bring in a tectonic shift

“A tremendous opportunity lies with today’s connected eco-system,” feel industry experts

Twishy Oct 31, 2012 7:15 PM

Everest ropes in Deepti Sakhuja as VP for Delhi

Sakhuja’s last assignment was with Publicis Capital as AVP, Client Servicing. She will be working closely with Everest Delhi COO Naveen Saraswat

exchange4media Staff Oct 31, 2012 6:53 PM

MPG India appoints Kavita Vohra to head Buying for North

As Associate VP – Investments, Vohra’s mandate includes heading buying for MPG Delhi with additional responsibility of Bangalore and Kolkata

exchange4media Staff Oct 31, 2012 6:51 PM

O&M wins Gold at IPA Effectiveness Awards

The award was won for Cadbury Dairy Milk’s seven-year long ‘Kuch Meetha Ho Jaaye’ campaign. The campaign also won a special award for ‘Best Use of Insight’

exchange4media Staff Oct 31, 2012 3:21 AM

Disney to acquire Lucasfilm for $4.05 bn

Acquisition continues Disney’s strategic focus on creating and monetising the world’s best branded content, innovative technology and global growth

exchange4media Staff Oct 31, 2012 12:16 AM