Date-wise News
Stocktaking in 4 metros on digitisation eve?blur=25

While the I&B Ministry puts the digitisation coverage at 89%, there are still some pockets of resistance where digitisation process is under the cloud

Shanta Saikia Oct 31, 2012 11:47 PM

OAP strengthens its media services with new hire?blur=25

Shakeel Sayed has been roped in as General Manager - Media Services to bolster the agency’s buying and media services capabilities

exchange4media Staff Oct 31, 2012 9:36 PM

Guest Column: Keep my TV on – Sanjay Raina?blur=25

The COO of Ten Sports talks about why he will remain a TV purist and abhor any movement to small devices

Sanjay Raina Oct 31, 2012 9:13 PM

DisneyUTV Digital appoints Paul Wrider as Director, Game Design?blur=25

Based out of Mumbai, Wrider will lead DisneyUTV Digital’s Game Design team and will be responsible for developing new IPs

exchange4media Staff Oct 31, 2012 8:55 PM

Windows 8 campaign is youthful but not charming?blur=25

Industry experts find the India TVC a little confusing and say it needs a couple of views before the message comes across

Twishy Oct 31, 2012 8:49 PM

Word-of-mouth push for Star Dental’s India foray?blur=25

The company has a comprehensive media strategy in place involving print, radio, social media & region-specific media vehicles

Shanta Saikia Oct 31, 2012 8:19 PM

GoAir’s creative pitch commences?blur=25

In what is being seen as one of the most hotly contested pitches, GoAir will begin its hunt for creative partner today

exchange4media Staff Oct 31, 2012 8:05 PM

Milestone Brandcom bags Uninor?blur=25

Storyboard Brand Communication, the second agency of Milestone Brandcom, will handle the account

Priyanka Nair Oct 31, 2012 7:55 PM

Set a benchmark & then work backwards: Zafar Rais?blur=25

One cannot create a successful campaign from day one, but can systematically work towards it, says the Founder & CEO of MindShift Interactive

Saloni Surti Oct 31, 2012 7:54 PM

"Focus on convergence, IPR & price-sensitivity to grow"?blur=25

Admitting that regulations may be divorced from business, TRAI Chairman Dr Rahul Khullar advises on how to prepare for the digital future

Noor Fathima Warsia Oct 31, 2012 7:50 PM

Myntra’s new ad carries forward the convenience peg?blur=25

The idea of ‘Real life mein aisa hota hai kya’ is not very fresh, but the ads have catered to the basic brief, say experts

Deepa Balasubramanian Oct 31, 2012 7:41 PM

Quick five with AXN India’s Sunil Punjabi?blur=25

“Reach is of higher significance than viewership numbers,” says the Business Head of AXN Networks, India

Synjini Nandi Oct 31, 2012 7:15 PM

Convergence will bring in a tectonic shift?blur=25

“A tremendous opportunity lies with today’s connected eco-system,” feel industry experts

Twishy Oct 31, 2012 7:15 PM

Everest ropes in Deepti Sakhuja as VP for Delhi?blur=25

Sakhuja’s last assignment was with Publicis Capital as AVP, Client Servicing. She will be working closely with Everest Delhi COO Naveen Saraswat

exchange4media Staff Oct 31, 2012 6:53 PM

MPG India appoints Kavita Vohra to head Buying for North?blur=25

As Associate VP – Investments, Vohra’s mandate includes heading buying for MPG Delhi with additional responsibility of Bangalore and Kolkata

exchange4media Staff Oct 31, 2012 6:51 PM

O&M wins Gold at IPA Effectiveness Awards?blur=25

The award was won for Cadbury Dairy Milk’s seven-year long ‘Kuch Meetha Ho Jaaye’ campaign. The campaign also won a special award for ‘Best Use of Insight’

exchange4media Staff Oct 31, 2012 3:21 AM

Disney to acquire Lucasfilm for $4.05 bn?blur=25

Acquisition continues Disney’s strategic focus on creating and monetising the world’s best branded content, innovative technology and global growth

exchange4media Staff Oct 31, 2012 12:16 AM