Date-wise News
While the I&B Ministry puts the digitisation coverage at 89%, there are still some pockets of resistance where digitisation process is under the cloud
Shanta Saikia Oct 31, 2012 11:47 PM
Shakeel Sayed has been roped in as General Manager - Media Services to bolster the agency’s buying and media services capabilities
exchange4media Staff Oct 31, 2012 9:36 PM
The COO of Ten Sports talks about why he will remain a TV purist and abhor any movement to small devices
Sanjay Raina Oct 31, 2012 9:13 PM
Based out of Mumbai, Wrider will lead DisneyUTV Digital’s Game Design team and will be responsible for developing new IPs
exchange4media Staff Oct 31, 2012 8:55 PM
Industry experts find the India TVC a little confusing and say it needs a couple of views before the message comes across
The company has a comprehensive media strategy in place involving print, radio, social media & region-specific media vehicles
Shanta Saikia Oct 31, 2012 8:19 PM
In what is being seen as one of the most hotly contested pitches, GoAir will begin its hunt for creative partner today
exchange4media Staff Oct 31, 2012 8:05 PM
Storyboard Brand Communication, the second agency of Milestone Brandcom, will handle the account
Priyanka Nair Oct 31, 2012 7:55 PM
One cannot create a successful campaign from day one, but can systematically work towards it, says the Founder & CEO of MindShift Interactive
Saloni Surti Oct 31, 2012 7:54 PM
Admitting that regulations may be divorced from business, TRAI Chairman Dr Rahul Khullar advises on how to prepare for the digital future
Noor Fathima Warsia Oct 31, 2012 7:50 PM
The idea of ‘Real life mein aisa hota hai kya’ is not very fresh, but the ads have catered to the basic brief, say experts
Deepa Balasubramanian Oct 31, 2012 7:41 PM
“Reach is of higher significance than viewership numbers,” says the Business Head of AXN Networks, India
Synjini Nandi Oct 31, 2012 7:15 PM
“A tremendous opportunity lies with today’s connected eco-system,” feel industry experts
Sakhuja’s last assignment was with Publicis Capital as AVP, Client Servicing. She will be working closely with Everest Delhi COO Naveen Saraswat
exchange4media Staff Oct 31, 2012 6:53 PM
As Associate VP – Investments, Vohra’s mandate includes heading buying for MPG Delhi with additional responsibility of Bangalore and Kolkata
exchange4media Staff Oct 31, 2012 6:51 PM
The award was won for Cadbury Dairy Milk’s seven-year long ‘Kuch Meetha Ho Jaaye’ campaign. The campaign also won a special award for ‘Best Use of Insight’
exchange4media Staff Oct 31, 2012 3:21 AM
Acquisition continues Disney’s strategic focus on creating and monetising the world’s best branded content, innovative technology and global growth
exchange4media Staff Oct 31, 2012 12:16 AM
