Date-wise News

Mars Inc is in the process of completing a consolidated media review of Mars and Wrigley businesses in India

Noor Fathima Warsia 28-November-2012

OOH occupies almost 50% of ad space in a real estate brand’s media mix. However, not much eye-catching work has been seen from this category

Priyanka Nair 28-November-2012

We can’t personalise everything in a country of 1.2 bn people. Talk to people who are directly relevant to your biz, says Piyush Pandey of O&M

exchange4media Staff 28-November-2012

The development comes in the wake of a multiagency pitch. Incumbent on the business is Madison Media

Noor Warsia and Deepa B 28-November-2012

Rao’s move to a corporate role at Essel is seen as a significant precursor to Zee’s renewed strategy to consolidate its news offerings

exchange4media Staff 28-November-2012

“There exists a huge gap in the e-commerce ecosystem of India for online comparison engines to fill and develop,” says Rohit Chugh of Logicserve

Rohit Chugh 28-November-2012

The channel won a Silver in the Best PR/Guerilla Marketing Stunt category at the 2012 Marketing Events Awards held in Singapore on November 25

exchange4media Staff 28-November-2012

Endemol India & Select Media Holdings will jointly produce a horror comedy movie based on the experiences of the people in the ‘Bigg Boss’ house

exchange4media Staff 28-November-2012

MensXP joins Times Internet to bring men’s lifestyle content to larger audiences

exchange4media Staff 28-November-2012

While 2012 appeared to be promising in the beginning, it panned out to be tough year, says Ashwin Padmanabhan of Big FM

Saloni Surti 28-November-2012

Acc to an Ormax study, Aaj Tak increased its average daily reach from 17% to 23%, while ABP News jumped from 13% to 17%

exchange4media Staff 28-November-2012

The new crime-based series will be aired on the 8PM slot, replacing fiction show ‘Iss pyaar ko kya naam doon’

Synjini Nandi 28-November-2012

The multinational beverage corporation to receive the 2013 Creative Marketer of the Year Award at Cannes Lions

exchange4media Staff 28-November-2012

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