Date-wise News
Mars-Wrigley shop for media agency partner

Mars Inc is in the process of completing a consolidated media review of Mars and Wrigley businesses in India

Noor Fathima Warsia Nov 28, 2012 9:02 PM

Real estate OOH ads need to get out of the rut: Experts

OOH occupies almost 50% of ad space in a real estate brand’s media mix. However, not much eye-catching work has been seen from this category

Priyanka Nair Nov 28, 2012 7:36 PM

“Personalisation is the highest form of segmentation”

We can’t personalise everything in a country of 1.2 bn people. Talk to people who are directly relevant to your biz, says Piyush Pandey of O&M

exchange4media Staff Nov 28, 2012 7:29 PM

Britannia to park Rs 150 cr media biz with MEC

The development comes in the wake of a multiagency pitch. Incumbent on the business is Madison Media

Noor Warsia and Deepa B Nov 28, 2012 7:16 PM

KU Rao moves from DNA to Essel Group

Rao’s move to a corporate role at Essel is seen as a significant precursor to Zee’s renewed strategy to consolidate its news offerings

exchange4media Staff Nov 28, 2012 7:15 PM

Guest Column: Comparison engines buoy Indian e-comm

“There exists a huge gap in the e-commerce ecosystem of India for online comparison engines to fill and develop,” says Rohit Chugh of Logicserve

Rohit Chugh Nov 28, 2012 7:02 PM

AXN’s work for ‘Cyril’s Family Vacation’ lauded

The channel won a Silver in the Best PR/Guerilla Marketing Stunt category at the 2012 Marketing Events Awards held in Singapore on November 25

exchange4media Staff Nov 28, 2012 6:59 PM

Endemol adds new dimension to ‘Bigg Boss’ franchise

Endemol India & Select Media Holdings will jointly produce a horror comedy movie based on the experiences of the people in the ‘Bigg Boss’ house

exchange4media Staff Nov 28, 2012 6:48 PM

Times Internet acquires MensXp

MensXP joins Times Internet to bring men’s lifestyle content to larger audiences

exchange4media Staff Nov 28, 2012 6:37 PM

2012: A mixed bag for radio industry

While 2012 appeared to be promising in the beginning, it panned out to be tough year, says Ashwin Padmanabhan of Big FM

Saloni Surti Nov 28, 2012 6:26 PM

Bal Thackeray & Kasab news lead to viewership spike

Acc to an Ormax study, Aaj Tak increased its average daily reach from 17% to 23%, while ABP News jumped from 13% to 17%

exchange4media Staff Nov 28, 2012 6:20 PM

Star Plus revamps prime time with ‘Kaali – Ek punar avtaar’

The new crime-based series will be aired on the 8PM slot, replacing fiction show ‘Iss pyaar ko kya naam doon’

Synjini Nandi Nov 28, 2012 6:18 PM

Coca-Cola to be recognised @Cannes Lions 2013

The multinational beverage corporation to receive the 2013 Creative Marketer of the Year Award at Cannes Lions

exchange4media Staff Nov 28, 2012 6:17 PM