Date-wise News
Mars-Wrigley shop for media agency partner?blur=25

Mars Inc is in the process of completing a consolidated media review of Mars and Wrigley businesses in India

Noor Fathima Warsia Nov 28, 2012 9:02 PM

Real estate OOH ads need to get out of the rut: Experts?blur=25

OOH occupies almost 50% of ad space in a real estate brand’s media mix. However, not much eye-catching work has been seen from this category

Priyanka Nair Nov 28, 2012 7:36 PM

“Personalisation is the highest form of segmentation”?blur=25

We can’t personalise everything in a country of 1.2 bn people. Talk to people who are directly relevant to your biz, says Piyush Pandey of O&M

exchange4media Staff Nov 28, 2012 7:29 PM

Britannia to park Rs 150 cr media biz with MEC?blur=25

The development comes in the wake of a multiagency pitch. Incumbent on the business is Madison Media

Noor Warsia and Deepa B Nov 28, 2012 7:16 PM

KU Rao moves from DNA to Essel Group?blur=25

Rao’s move to a corporate role at Essel is seen as a significant precursor to Zee’s renewed strategy to consolidate its news offerings

exchange4media Staff Nov 28, 2012 7:15 PM

Guest Column: Comparison engines buoy Indian e-comm?blur=25

“There exists a huge gap in the e-commerce ecosystem of India for online comparison engines to fill and develop,” says Rohit Chugh of Logicserve

Rohit Chugh Nov 28, 2012 7:02 PM

AXN’s work for ‘Cyril’s Family Vacation’ lauded?blur=25

The channel won a Silver in the Best PR/Guerilla Marketing Stunt category at the 2012 Marketing Events Awards held in Singapore on November 25

exchange4media Staff Nov 28, 2012 6:59 PM

Endemol adds new dimension to ‘Bigg Boss’ franchise?blur=25

Endemol India & Select Media Holdings will jointly produce a horror comedy movie based on the experiences of the people in the ‘Bigg Boss’ house

exchange4media Staff Nov 28, 2012 6:48 PM

Times Internet acquires MensXp?blur=25

MensXP joins Times Internet to bring men’s lifestyle content to larger audiences

exchange4media Staff Nov 28, 2012 6:37 PM

2012: A mixed bag for radio industry?blur=25

While 2012 appeared to be promising in the beginning, it panned out to be tough year, says Ashwin Padmanabhan of Big FM

Saloni Surti Nov 28, 2012 6:26 PM

Bal Thackeray & Kasab news lead to viewership spike?blur=25

Acc to an Ormax study, Aaj Tak increased its average daily reach from 17% to 23%, while ABP News jumped from 13% to 17%

exchange4media Staff Nov 28, 2012 6:20 PM

Star Plus revamps prime time with ‘Kaali – Ek punar avtaar’?blur=25

The new crime-based series will be aired on the 8PM slot, replacing fiction show ‘Iss pyaar ko kya naam doon’

Synjini Nandi Nov 28, 2012 6:18 PM

Coca-Cola to be recognised @Cannes Lions 2013?blur=25

The multinational beverage corporation to receive the 2013 Creative Marketer of the Year Award at Cannes Lions

exchange4media Staff Nov 28, 2012 6:17 PM