Times Internet acquires MensXp

MensXP joins Times Internet to bring men’s lifestyle content to larger audiences

e4m by exchange4media Staff
Updated: Nov 28, 2012 6:37 PM
Times Internet acquires MensXp

Times Internet has acquired MensXp, an online lifestyle magazine for men. MensXp was launched three years ago by Angad Bhatia and his team.

Since the launch, Bhatia and his team have worked with advertisers such as Burberry, LG and Samsung, among others, to help them reach the economically rising, urban Indian male looking for a chic, cosmopolitan lifestyle via the website.

Commenting on the development, Satyan Gajwani, CEO, Times Internet, said, “This is really exciting for us because not only are we bringing in a strong platform, but we are bringing on board an awesome, entrepreneurial team that has a huge vision for their business. Times Internet is focused on bringing on great entrepreneurs that can take their businesses to the next level with our support.”

Angad Bhatia, Founder & Business Head, MensXP, added here, “We are extremely excited to work with Times Internet, especially at a phase that is witnessing the organisation undergo a paradigm shift in the way it does business. The acquisition will help MensXP further its vision to be the de facto lifestyle platform for Indian consumers.”

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