TAM CEO decodes DAS implications for mass & niche channels, media planners & advertisers, and for the observers of the Indian broadcast space per se

Noor Fathima Warsia Dec 14, 2012 10:02 PM

Jejurikar has exited Zee Entertainment Enterprises where he had joined in February 2012 as President for the Network

Noor Fathima Warsia Dec 14, 2012 9:09 PM

CEO Arijit Ray, Suresh Mohan Kumar, National Planning Head, and Ashwin Prathiban, Regional ECD (South) will drive this new initiative

exchange4media Staff Dec 14, 2012 8:38 PM

“It requires a tailored approach when looking at tablets as potential space for digital mktg activity,” says Appsnack’s Jordi Duran i Batidor

Jordi Duran i Batidor Dec 14, 2012 7:59 PM

The regulator suggests that broadcasters sign an agreement with cable operators to share the offer of channel packages and carriage fees

Abid Hasan Dec 14, 2012 7:55 PM

Community engagement and experiential marketing are the most preferred routes taken by Harley-Davidson to create awareness and connect

Twishy Dec 14, 2012 7:51 PM

Of the 25 million+ downloads, iTunes comprised 17.3 million, whereas Android comprised 7.99 million

exchange4media Staff Dec 14, 2012 7:35 PM

The account size is pegged in the vicinity of Rs 25 cr to Rs 27 cr. The corporate major had awarded its creative duties to Happy Creative

Priyanka Mehra Dec 14, 2012 7:32 PM

TAM’s DAS exercise shows growth for niche channel viewership and points out to many more opportunities for the industry

Synjini Nandi Dec 14, 2012 7:24 PM

The way Swati connects with her listeners & manages the show is what makes her different, says Vikas Madhwar, Business Director, Lintas Media

Saloni Surti Dec 14, 2012 7:12 PM

As per the multi-year licensing deal, iStream will have access to IndiaCast’s bouquet of 20 channels for its streaming and video on demand services

exchange4media Staff Dec 14, 2012 7:11 PM

The Ministry of Information and Broadcasting has sought the views of TRAI on measures to prevent monopolistic operations by MSOs and LCOs

Abid Hasan Dec 14, 2012 7:09 PM

The three-phased selection process ensures that the entire exercise is air-tight, with no room for any ambiguity

exchange4media Staff Dec 14, 2012 7:08 PM

In the future, the communication industry will be shaped by technology, creativity and innovation. Understanding the consumer- technology interface is one of the core strengths of Dentsu in Japan. If we combine this understanding with the creativity and innovation of Taproot, we could create the agency of the future.

exchange4media Staff Dec 14, 2012 12:00 AM