Date-wise News

G Kasturi was the longest serving Editor of The Hindu, from September 1965 to January 1991 – for over 25 years

exchange4media Staff 21-September-2012

The development comes in the wake of a multi-agency pitch. The account size of the business is Rs 50 crore

Noor Fathima Warsia 21-September-2012

“RJ Darius’ style of engaging is different and it helps me unwind,” says Vaishali Verma of Lodestar UM

Saloni Surti 21-September-2012

The development comes in the wake of a multi-agency pitch. The account size of the business is Rs 50 crore

Noor Fathima Warsia 21-September-2012

Zee Bangla Cinema will go on-air from September 23. The channel will be available on all leading analog and digital platforms

exchange4media Staff 21-September-2012

Gandhi, who quit WPP agency Possible as Regional Director – West, has set up Cyberkoms DGtal, an end-to-end digital agency

exchange4media Staff 21-September-2012

“Bollywood has an omnipresent influence on almost all aspects of the youth’s lifestyle,” says the CEO of Zoom, ET Now and Times Now

Synjini Nandi 21-September-2012

Organised by MMA, in association with exchange4media, the Forum will feature key players in the mobile marketing ecosystem

exchange4media Staff 21-September-2012

The experiential mktg initiative will feature smart, financially secure women in videos to inspire others to find true value for themselves

exchange4media Staff 21-September-2012

The initiative is aimed at empowering consumers to make an informed decision

exchange4media Staff 21-September-2012

The TDSAT order will demarcate the revenue sharing percentage between MSOs and LCOs once digitisation comes into play

Abid Hasan 21-September-2012

The fortnightly magazine has undergone a redesign and sports a new look

Deepa Balasubramanian 21-September-2012

The MMA (Mobile Marketing Association), in partnership with exchange4media, released the first report on state of mobile advertising in the country today at the MMA Forum

exchange4media Staff 21-September-2012

The deal assigns Xeon Films as an exclusive agency to meet all brand integration requirements for DMP slate of films

exchange4media Staff 21-September-2012

Devotees can now listen/ watch live proceedings of the pooja of Mumbai’s favourite deity and kindle the sacred flame anytime, anywhere

exchange4media Staff 21-September-2012

The main focus is to strengthen the existing brand digitally. If newspapers were the source of conversation in the past, today social media is the source of conversation. If you look at the newspaper, the way news flows and the approach is different and, therefore, the way a digital product will be constructed will be different. I reckon there will be a lot of digital initiatives.

exchange4media Staff 21-September-2012

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