Date-wise News
Bajaj Avenger releases new campaign to observe Social Media Day

Bajaj Auto’s Avenger, the largest selling cruiser brand in India is celebrating Social Media day today with a thought-provoking video campaign

exchange4media Staff Jul 1, 2016 4:44 PM

Out-of-the-box is the way to go about the box: Kartikeya Sharma, iTV Network

Kartikeya Sharma of iTV network doesn’t play by the book. In a chat with Noor Fathima Warsia, he shares how he likes to seize a growth opportunity no matter how crazy and create a robust business with full conviction

Noor Fathima Warsia Jul 1, 2016 3:13 PM

Vizeum wins media AoR for Warner Bros Pictures India

The agency won the account following a multi-agency pitch that was carried out over a period of 6 months

exchange4media Staff Jul 1, 2016 1:40 PM

BARC Ratings: Star Plus regains No.1 spot in urban markets; Star Utsav continues to lead rural markets

After being at No.1 for a week, Colors was replaced by Star Plus to be the top Hindi GEC in the urban market whereas, Colors slipped to the second spot. Sony Entertainment Television replaced Sony SAB to acquire the fifth spot. In the rural markets, Star Utsav continued to be the most watched Hindi GEC. Sony Pal replaced Zee Anmol to acquire the second spot. Also, Star Plus replaced Colors to acquire the sixth spot

exchange4media Staff Jul 1, 2016 1:35 PM

Meru Cabs raises Rs.150 crore from BCCL

Meru will use these funds to further strengthen its foothold in the Indian market with a focus on providing quality service based on a sustainable business model

exchange4media Staff Jul 1, 2016 11:57 AM

Aaj Tak's 'Aankhen Khol De' campaign - an eye opener for society: Ashish Bagga, India Today

In an exclusive chat, Ashish Bagga, CEO, India Today reveals the challenge behind executing this campaign, how it has helped in reinforcing Aaj Tak’s brand image and more.....

Priyanka Mehra and Surya Kannoth Jul 1, 2016 9:00 AM

Moral compass: How corporates tweak ethics to chase profits

Though most corporates have been following a strict code of conduct set out by the regulatory bodies for the smooth functioning of the corporate system. However, there have often been instances when the corporate code of conduct gets breached and core values compromised in an attempt to chase profits at all costs

Ruhail Amin Jul 1, 2016 8:32 AM

Publicis Media announces key appointments; Mallikarjun Das is Group CEO, Starcom India

Publicis Media today unveiled structure and leadership appointments for its organisation, as announced by Anupriya Acharya, CEO, Publicis Media, India

exchange4media Staff Jul 1, 2016 8:17 AM

Guest Column: We need to represent ourselves as India at Cannes; let there be Virats & Dhonis: Santosh Padhi,Taproot Dentsu

Santosh Padhi, Chief Creative Officer and Co-founder at Taproot Dentsu shares his observations from Cannes this year, he urges fellow creatives to get into that elusive 10% of metals winning Golds and Grand Prixs and stretch themselves to go beyond the brief to achieve excellence

Santosh Padhi Jul 1, 2016 8:14 AM

Why HUL's Harish Manwani thinks Digitisation is dramatically altering consumer habits

Manwani also spoke about how digitisation is changing dramatically what consumers watch and where consumers buy

exchange4media Staff Jul 1, 2016 8:10 AM

Here's how Twitterati dissected the Modi-Arnab interview

The recently aired Modi-Arnab interview turned Twitter into a platform of entertainment and an arena of unbridled criticism, with people choosing either side to tweet and keep the conversations going

Ruhail Amin Jul 1, 2016 8:06 AM

Modi-Arnab interview causes heartburn to journalist fraternity

Being his first interview with any private news channel post coming to power in 2014, Modi’s decision to choose Times Now for this exclusive one-on-one had the nation glued to the show, and that included ideologically diverse group of journalists belonging to an eclectic mix of political affiliations, who quickly went about praising, criticising, and even mocking both the guest and the host

Ruhail Amin Jul 1, 2016 8:03 AM