Date-wise News

The new logo design comes 16 years after the company was set up and depicts a vibrant, bonded and fresh outlook. The logo has been designed in-house

Deepa Balasubramanian 11-December-2012

The actress comes on board as a personal grooming and beauty expert on a special segment – ‘Big on Style’ – as part of women-centric show ‘Big Memsaab’

exchange4media Staff 11-December-2012

The win comes on the back of a multi-agency pitch; account size is estimated at around Rs 40 crore

exchange4media Staff 11-December-2012

Ranked 13th, the application has been selected for its offerings in hand-picked selection of streaming stations in music, sports and talk genres

Saloni Surti 11-December-2012

Ever since it went pay, HT Mini has seen a decline. Experts wonder whether the move from the free format to cover price has backfired

Abid Hasan 11-December-2012

Akash Banerjee, a RJ with Mirchi in 2002, has been brought on board. His last stint was with TV Today Network

exchange4media Staff 11-December-2012

Akash Banerjee, a RJ with Mirchi in 2002, has been brought on board. His last stint was with TV Today Network

exchange4media Staff 11-December-2012

The media spends at present is pegged in the vicinity of Rs 15 crore

exchange4media Staff 11-December-2012

The media spends at present is pegged in the vicinity of Rs 15 crore

exchange4media Staff 11-December-2012

The retailers’ body is observing Dec 12 as Retail Employees’ Day and is using OOH extensively to promote this initiative across five major cities

Priyanka Nair 11-December-2012

After speaking to various agencies for the strategy part of its media mandate, Reckitt Benckiser has decided to retain ZenithOptimedia

Noor Fathima Warsia 11-December-2012

With movies such as Cocktail, Student of the year and Talaash in 2012, Lodestar UM has exploited the tremendous power of branded content

Synjini Nandi 11-December-2012

Senior journalist Ravi M Khanna talks about Indian media’s sad saga & the imperative need to empower PCI, allowing it to take punitive action

Ravi M Khanna 11-December-2012

The win comes on the back of a multi-agency pitch. Taproot and Dentsu Marcom will be handling the creatives for all three brands of NourishCo

exchange4media Staff 11-December-2012

The mandate includes creative development and execution across multiple media platforms

exchange4media Staff 11-December-2012

The communication package includes developing a new identity for the team, including jersey colours and a 360 degree multi-media campaign

exchange4media Staff 11-December-2012

The account was won following a multi-agency pitch. The account size is pegged at around Rs 25 cr and will be handled by Platinum Media in Delhi

exchange4media Staff 11-December-2012

“QR codes combine the power of offline and online marketing,” says Avijit Arya, Chief Mogul, Internet Moguls

Avjit Arya 11-December-2012

Retail is the happening segment today and out of home mirrors the action. If one recalls the trends in the recent past, high growth industry and segments aspiring to take the lead have focussed heavily on outdoors, be it telecom, real estate, BFSI or automobile. Retail has entered this fight for market share of a fast growing industry. The key reason is the need for instant communication with recall element to fetch the buying preference of more and more customers.

exchange4media Staff 11-December-2012

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