The new logo design comes 16 years after the company was set up and depicts a vibrant, bonded and fresh outlook. The logo has been designed in-house

Deepa Balasubramanian Dec 11, 2012 8:53 PM

The actress comes on board as a personal grooming and beauty expert on a special segment – ‘Big on Style’ – as part of women-centric show ‘Big Memsaab’

exchange4media Staff Dec 11, 2012 8:24 PM

The win comes on the back of a multi-agency pitch; account size is estimated at around Rs 40 crore

exchange4media Staff Dec 11, 2012 8:10 PM

Ranked 13th, the application has been selected for its offerings in hand-picked selection of streaming stations in music, sports and talk genres

Saloni Surti Dec 11, 2012 8:00 PM

Ever since it went pay, HT Mini has seen a decline. Experts wonder whether the move from the free format to cover price has backfired

Abid Hasan Dec 11, 2012 7:44 PM

Akash Banerjee, a RJ with Mirchi in 2002, has been brought on board. His last stint was with TV Today Network

exchange4media Staff Dec 11, 2012 7:31 PM

Akash Banerjee, a RJ with Mirchi in 2002, has been brought on board. His last stint was with TV Today Network

exchange4media Staff Dec 11, 2012 7:31 PM

The media spends at present is pegged in the vicinity of Rs 15 crore

exchange4media Staff Dec 11, 2012 7:29 PM

The media spends at present is pegged in the vicinity of Rs 15 crore

exchange4media Staff Dec 11, 2012 7:29 PM

The retailers’ body is observing Dec 12 as Retail Employees’ Day and is using OOH extensively to promote this initiative across five major cities

Priyanka Nair Dec 11, 2012 7:23 PM

After speaking to various agencies for the strategy part of its media mandate, Reckitt Benckiser has decided to retain ZenithOptimedia

Noor Fathima Warsia Dec 11, 2012 6:51 PM

With movies such as Cocktail, Student of the year and Talaash in 2012, Lodestar UM has exploited the tremendous power of branded content

Synjini Nandi Dec 11, 2012 6:49 PM

Senior journalist Ravi M Khanna talks about Indian media’s sad saga & the imperative need to empower PCI, allowing it to take punitive action

Ravi M Khanna Dec 11, 2012 6:34 PM

The win comes on the back of a multi-agency pitch. Taproot and Dentsu Marcom will be handling the creatives for all three brands of NourishCo

exchange4media Staff Dec 11, 2012 6:31 PM

The mandate includes creative development and execution across multiple media platforms

exchange4media Staff Dec 11, 2012 6:29 PM

The communication package includes developing a new identity for the team, including jersey colours and a 360 degree multi-media campaign

exchange4media Staff Dec 11, 2012 6:28 PM

The account was won following a multi-agency pitch. The account size is pegged at around Rs 25 cr and will be handled by Platinum Media in Delhi

exchange4media Staff Dec 11, 2012 3:30 AM

“QR codes combine the power of offline and online marketing,” says Avijit Arya, Chief Mogul, Internet Moguls

Avjit Arya Dec 11, 2012 3:06 AM

Retail is the happening segment today and out of home mirrors the action. If one recalls the trends in the recent past, high growth industry and segments aspiring to take the lead have focussed heavily on outdoors, be it telecom, real estate, BFSI or automobile. Retail has entered this fight for market share of a fast growing industry. The key reason is the need for instant communication with recall element to fetch the buying preference of more and more customers.

exchange4media Staff Dec 11, 2012 12:00 AM