Date-wise News
CRI Events unveils new brand identity

The new logo design comes 16 years after the company was set up and depicts a vibrant, bonded and fresh outlook. The logo has been designed in-house

Deepa Balasubramanian Dec 11, 2012 8:53 PM

Karisma Kapoor debuts as RJ on Big FM

The actress comes on board as a personal grooming and beauty expert on a special segment – ‘Big on Style’ – as part of women-centric show ‘Big Memsaab’

exchange4media Staff Dec 11, 2012 8:24 PM

Union Bank of India retains DDB Mudra

The win comes on the back of a multi-agency pitch; account size is estimated at around Rs 40 crore

exchange4media Staff Dec 11, 2012 8:10 PM

Radiowalla among top 20 Android app in The Guardian

Ranked 13th, the application has been selected for its offerings in hand-picked selection of streaming stations in music, sports and talk genres

Saloni Surti Dec 11, 2012 8:00 PM

Is the HT Mini experiment fizzing out?

Ever since it went pay, HT Mini has seen a decline. Experts wonder whether the move from the free format to cover price has backfired

Abid Hasan Dec 11, 2012 7:44 PM

Radio Mirchi ropes in former RJ as programming head

Akash Banerjee, a RJ with Mirchi in 2002, has been brought on board. His last stint was with TV Today Network

exchange4media Staff Dec 11, 2012 7:31 PM

Radio Mirchi ropes in former RJ as programming head

Akash Banerjee, a RJ with Mirchi in 2002, has been brought on board. His last stint was with TV Today Network

exchange4media Staff Dec 11, 2012 7:31 PM

Prachar bags media mandate for Shakti Pumps

The media spends at present is pegged in the vicinity of Rs 15 crore

exchange4media Staff Dec 11, 2012 7:29 PM

Prachar bags media mandate for Shakti Pumps

The media spends at present is pegged in the vicinity of Rs 15 crore

exchange4media Staff Dec 11, 2012 7:29 PM

TRRAIN goes outdoor to thank retail employees

The retailers’ body is observing Dec 12 as Retail Employees’ Day and is using OOH extensively to promote this initiative across five major cities

Priyanka Nair Dec 11, 2012 7:23 PM

ZO retains Reckitt Benckiser’s strategy biz

After speaking to various agencies for the strategy part of its media mandate, Reckitt Benckiser has decided to retain ZenithOptimedia

Noor Fathima Warsia Dec 11, 2012 6:51 PM

Advantage branded content: Lodestar UM’s ace card

With movies such as Cocktail, Student of the year and Talaash in 2012, Lodestar UM has exploited the tremendous power of branded content

Synjini Nandi Dec 11, 2012 6:49 PM

Guest Feature: From blank columns to paid columns

Senior journalist Ravi M Khanna talks about Indian media’s sad saga & the imperative need to empower PCI, allowing it to take punitive action

Ravi M Khanna Dec 11, 2012 6:34 PM

NourishCo appoints Taproot + Dentsu Marcom combine

The win comes on the back of a multi-agency pitch. Taproot and Dentsu Marcom will be handling the creatives for all three brands of NourishCo

exchange4media Staff Dec 11, 2012 6:31 PM

Push Integrated wins Celebrity Cricket League account

The mandate includes creative development and execution across multiple media platforms

exchange4media Staff Dec 11, 2012 6:29 PM

JWT wins Sun Group’s IPL account

The communication package includes developing a new identity for the team, including jersey colours and a 360 degree multi-media campaign

exchange4media Staff Dec 11, 2012 6:28 PM

Madison Media wins Radikal Rice media AOR

The account was won following a multi-agency pitch. The account size is pegged at around Rs 25 cr and will be handled by Platinum Media in Delhi

exchange4media Staff Dec 11, 2012 3:30 AM

Six things marketers need to know about QR codes

“QR codes combine the power of offline and online marketing,” says Avijit Arya, Chief Mogul, Internet Moguls

Avjit Arya Dec 11, 2012 3:06 AM

<b>Atul Shrivastava</b>, Chief Operating Officer, Laqshya Media

Retail is the happening segment today and out of home mirrors the action. If one recalls the trends in the recent past, high growth industry and segments aspiring to take the lead have focussed heavily on outdoors, be it telecom, real estate, BFSI or automobile. Retail has entered this fight for market share of a fast growing industry. The key reason is the need for instant communication with recall element to fetch the buying preference of more and more customers.

exchange4media Staff Dec 11, 2012 12:00 AM