Date-wise News
BigFlix adds 200 Malayalam titles to its catalogue

BigFlix offers this service on not just laptops, but also on tablets and mobile phones of Windows, iOS and Android users for Rs 249 per month

exchange4media Staff Sep 27, 2012 8:52 PM

Amagi ventures into the international market

Amagi India has launched its cloud-based broadcast infrastructure service internationally for broadcasters and content owners

Deepa Balasubramanian Sep 27, 2012 8:26 PM

Cohn & Wolfe wins 4 new accounts in 1st quarter of ops

The new wins are from the consumer, energy, financial services and healthcare sectors and include AEG PS, Havaiana flip-flops, The Hatch, and MYA Health Credit

exchange4media Staff Sep 27, 2012 8:16 PM

Percept/H wins creative duties for Bharat Nirman

Percept/H has bagged the business following a multi-agency pitch that included agencies such as Dentsu, Grey, Concept, etc.

exchange4media Staff Sep 27, 2012 7:56 PM

Billboard of the week: Reliance’s Blue Bot innovation

The campaign is a combination of powerful messaging, innovation in execution, frequency & location, says Ambika Sharma of Pulp Strategy

Priyanka Nair Sep 27, 2012 7:55 PM

Raj TV to beef up 8PM slot with new game show

‘Gold Casino’, which goes on air from Oct 1, is targeted at families. Raj TV has earmarked Rs 2 cr – Rs 3 cr to market the show

Deepa Balasubramanian Sep 27, 2012 7:54 PM

Customer feedback key to product innovation at Lenovo

Amar Babu, MD, Lenovo India on social media as a listening tool, criticality of customer feedback & the IBM legacy

Priyanka Mehra Sep 27, 2012 7:50 PM

Dabur OxyLife’s OOH display is a bubbly affair

The 3D pack of OxyLife installed in Delhi emphasises the benefits of oxygen for the skin and its health. The idea was executed by JCDecaux

exchange4media Staff Sep 27, 2012 7:49 PM

Guest Column: Ignore mobile advertising at your own peril

With 60 mn mobile internet users in India, brands need to invest substantially in mobile advertising, says Hemant Jain of Hungama Mobile

Hemant Jain Sep 27, 2012 7:27 PM

RedWorks Digital appoints Gavin Hall as Regional VP

Hall will be based in Singapore and will expand the digital delivery capabilities of RedWorks across the region

exchange4media Staff Sep 27, 2012 7:26 PM

Hindustan Unilever inks Rs 100 cr ad deal with MSM

The deal is for all Multi Screen Media network channels including Sony, Sab, Max, Pix, Six and Mix

Noor Fathima Warsia Sep 27, 2012 7:24 PM

Radio experiments with cross-border programming

The strategy brings in a breath of fresh air in terms of content & helps terrestrial radio break free from geographical boundaries

Saloni Surti Sep 27, 2012 7:22 PM

Ten Sports extends TV rights for US Open for 4 years

In addition to the television rights, Ten Sports has also acquired the rights for mobile, internet and video-on-demand

exchange4media Staff Sep 27, 2012 7:03 PM

Discovery Science to launch in Hindi

Hindi language feed for Discovery Science will be available from October 1. The move is fuelled by demand from Hindi-speaking markets

exchange4media Staff Sep 27, 2012 6:42 PM

Google celebrates spirit of entrepreneurship on 14th birthday

Google has launched Google for Entrepreneurs, an umbrella for all its programmes supporting start-ups & budding entrepreneurs

Saloni Surti Sep 27, 2012 3:58 AM

Rabe Iyer joins Motivator

Iyer is roped in as Managing Partner. He took charge today. He will report to Ajit Varghese, MD, Maxus and Motivator – South Asia

exchange4media Staff Sep 27, 2012 3:47 AM

Mash wins creative duties of AOC Colour TV

Aggressive activities are planned across TV, press, OOH, digital; Kalki Koechlin has been roped in as brand ambassador

exchange4media Staff Sep 27, 2012 3:47 AM

Vizeum bags OML Entertainment business

Vizeum has been appointment as the media AoR for OML Entertainment. The business will be handled out of its Mumbai office

exchange4media Staff Sep 27, 2012 3:31 AM

Vizeum bags OML Entertainment business

Vizeum has been appointment as the media AoR for OML Entertainment. The business will be handled out of its Mumbai office

exchange4media Staff Sep 27, 2012 3:20 AM