Date-wise News
Holding cos high on digital acquisitions again?blur=25

Hungama, Indigo, Resultrix, AKQA are just a few examples indicating that acquisitions are leading global digital strategies once again

Noor Fathima Warsia Aug 8, 2012 9:38 PM

GECs up weekend line-up with new shows?blur=25

‘Satyamev Jayate’ has brought weekend programming back in the limelight with many channels boosting their line-ups to cash in on the opportunity

Synjini Nandi Aug 8, 2012 9:24 PM

Tata Vista advocates car status upgrade via OOH campaign?blur=25

The initiative attempts to influence consumers to graduate to a sedan class; key car sale markets are targeted

exchange4media Staff Aug 8, 2012 9:16 PM

Triton designs brand campaign for BloombergUTV?blur=25

The objective was to launch the channel as an organic extension of Bloomberg & differentiate BloombergUTV India from competition

exchange4media Staff Aug 8, 2012 9:14 PM

Kishore Karumbaiah joins Orchard Advertising?blur=25

As Creative Director, Karumbaiah will partner Sagar Prajapati in leading the creative function of the agency in Bangalore

exchange4media Staff Aug 8, 2012 9:11 PM

Moe’s Art adds three new clients to its kitty?blur=25

The agency has been signed on by Reliance Entertainment Digital, Infiniti Mall and upcoming Hollywood film ‘Expendables 2’

exchange4media Staff Aug 8, 2012 9:07 PM

Sachin Talwalkar joins Commonwealth as ECD?blur=25

His last stint was with Contract Delhi as Creative Director and Vice President

exchange4media Staff Aug 8, 2012 9:03 PM

Learn from trends in int'l markets: Nandan Nilekani?blur=25

Indians are going from being static to being mobile, with various changes taking place in demographics, technology, etc., says Nandan Nilekani

Abid Hasan Aug 8, 2012 8:07 PM

Digitas appoints Nirmal Dayani as COO?blur=25

Dayani will report to Kanika Mathur, President, Digitas India

exchange4media Staff Aug 8, 2012 7:39 PM

LG earmarks Rs 5 cr for 20-20 Win Win contest?blur=25

LG India kickstarts its latest cricket promotion with the 20-20 Win Win contest. This campaign aims to create a strong proposition for LG Brand shops

exchange4media Staff Aug 8, 2012 7:37 PM

Publicis Groupe acquires Resultrix?blur=25

Resultrix, a digital marketing agency, will operate as a unit within Performics, under the name ‘Resultrix, a Performics Company’

exchange4media Staff Aug 8, 2012 7:33 PM

EMVIES 2012 announces the ‘Band Baja Award’?blur=25

The Band Baja Awards will showcase the best of musical talent amongst media agencies and media companies

exchange4media Staff Aug 8, 2012 7:25 PM

Tetra Pak becomes part of ‘Support My School’ campaign?blur=25

The campaign addresses the rising concern of lack of basic provisions in rural and semi-urban schools across 10 states and 14 clusters in India

exchange4media Staff Aug 8, 2012 7:20 PM

Newspapers need to innovate more: Ravi Dhariwal?blur=25

TOI’s Ravi Dhariwal calls for newspapers to provide a set of values to advertisers through innovation or by combining resources for better digital offerings

Abid Hasan Aug 8, 2012 7:11 PM

Karbonn replaces Nokia in Champions League Twenty20?blur=25

Karbonn Mobiles has signed up as the title sponsor; the league to be named Karbonn Champions League Twenty20

exchange4media Staff Aug 8, 2012 7:10 PM

MTV does ‘surround sound’ marketing for new show?blur=25

MTV undertakes a differentiated communication initiative to promote its new show, Vodafone ‘MTV Rush’

exchange4media Staff Aug 8, 2012 7:09 PM

Maxus bags Wipro Consumer Care & Lighting; Lodestar UM retains Santoor?blur=25

Prior to this, the business was divided between ZenithOptimedia, DDB Mudra Max and Lodestar UM. The account size is said to be in the region of Rs 150-180 cr

Noor Fathima Warsia Aug 8, 2012 7:04 PM

ESS, ESPN Intl announce cricket deal  for Latin America?blur=25

ESPN STAR Sports and ESPN International have entered into a cricket distribution pact for Latin America to carry top ICC events & Champions League Twenty20 through 2015

exchange4media Staff Aug 8, 2012 4:04 AM

Ankur Kalra elected Vice-President for EEMA, North region?blur=25

Ankur Kalra, who was General Secretary of the National Executive, EEMA, has been elected Vice-President for the North region. The election was conducted on August 4, 2012

Deepa Balasubramanian Aug 8, 2012 1:43 AM

Red FM partners with Chevrolet GIMA Awards 2012?blur=25

An initiative of Wizcraft GIMA Awards is an annual celebration of Indian music transcending genres, giving the music industry a unified platform to celebrate its talent

exchange4media Staff Aug 8, 2012 1:40 AM